Kylee McKinney

Influencers are taking over the marketing game, and brands need to keep up! 🚀 With impact.com leading the charge, they’re helping global brands like Walmart and L'Oréal connect with creators to drive sales. 8️⃣6️⃣% of consumers trust influencer reviews more than ads! Traditional ads are out, and trusted recommendations from influencers are in. As David A. Yovanno, CEO of impact.com, says: "Consumers are in the driver’s seat." 💬 Partnerships with influencers are delivering real results, and the brands embracing this shift are winning big‼️ Want to join the influencer revolution? 👇 Read more about what impact.com has to say in this Forbes article: https://lnkd.in/d4wJcJfW #InfluencerMarketing #Partnerships #ImpactDotCom #TheDigitalVoice

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Want to create surveys that drive impactful insights? 🔥 Check out our latest blog, Surveys That Sizzle: How to Design a B2B Survey That Gets Results! Learn key strategies to design surveys that engage your audience and deliver the data you need to make informed business decisions. 📊 Read more here: https://bit.ly/400CPve #B2BSurveys #MarketResearch #SurveyDesign #DataDriven #InnovateMR

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What is your one idea to impact marketing pipeline? On 1,2,3 Pipeline this week, Jay Bertram, former president of TBWA Canada & Latin America, shares how breakthrough creative can set your brand apart. Discover why innovative creative strategies are essential for standing out in a competitive market.

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Check out our in-depth analysis of Meta ad trends from late August! Discover how these shifts could impact your campaigns and why partnering with an agency like GeistM is essential for navigating them successfully 📊 Written by Nitanti Alur with insights from Matthew Whitaker https://lnkd.in/eSqjfpV4 #marketing #adtrends #metatrends #contentmarketing #perfromancemarketing #digitaladagency #advertising

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As we approach 2025, we’re excited to release our third annual PR trends report, highlighting the shifts that will shape the future of our industry. Brands that stay ahead of these changes are better positioned to build meaningful connections with their audiences. Ready to integrate these insights into your strategy? Contact #PurposeCommunications for expert guidance 🙏 #purposetrends #prtrends2025 #insights

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The math is mathing, and it’s adding up to a whole lot of attention. New research reveals how the right kind of attention can unlock big outcomes for brands and help make every dollar of your media strategy work harder. Learn more ➡ https://lnkd.in/gHuSAQVx

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FYI: In-store retail media is gaining momentum (EMARKETER): by Arielle Feger, Senior Analyst. In this next evolution, off-site, in-store, and upper-funnel formats like connected TV (CTV) and social will play a larger role in marketers’ retail media strategies as they seek more scale and control over their campaigns. Though it still represents less than 1% of US total retail media ad spend, per […] #DOOH #digitalbillboards #digitalsignage

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Our “State of Social” research examines how advertising alongside misinformation and misleading AI-generated content on social media impacts brand favorability and purchase intent. Our research also explains how advertisers can mitigate the effects of unsafe content by leaning into contextually relevant advertising. Read the rest here: https://lnkd.in/dX2J3wWy #BrandSafety #SocialMedia #AI #Misinformation

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Imagine a brand story that doesn’t just get heard but leaves a lasting impact. At The Publicist, we go beyond traditional PR to transform your brand’s unique vision into an unforgettable narrative. Our dedicated team blends strategy with creativity to deliver media outreach, content creation, and events that put your brand in the spotlight. Ready to see your story in the spotlight? Connect with us to start the journey! Reach us at thepublicist.in #ThePublicist #BrandStorytelling #PRAgency #BrandVisibility #PublicRelations #PRStrategy #BrandGrowth #PRExperts #BrandVoice #PRConsultants #StrategicPR #PRSuccess #PRExpertise

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Brands are rethinking their social media strategies in response to this year’s record-setting political ad spend. Our CEO Nadja Bellan-White (she/her/ella) shared her thoughts with Campaign US on the latest challenge facing brands. Read more about it here: https://lnkd.in/gmBZhtDM #PoliticalAds #ElectionYear #MarketingStrategy #AdSpend

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Can't keep up with content? You're not alone. With rising costs and large-scale requests, brands are struggling to crack the code. 🔨​ ​ Jessica Spar, SVP, Head of Social Media + Influencer Marketing, unravels this dilemma and shares the solution brands have been searching for: a dynamic group of social-first creators ready to support quick-turn content needs across a variety of markets. ✨​ ​ Interested? Read about KWT's Creator Collective here: https://lnkd.in/gn6SQMCS​ ​ #ContentCreation #SocialMediaMarketing #CreatorEconomy

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Transform your advertising strategy with insights from NYC's #OOH landscape 🌉 We unveil the secrets to navigating the complex media formats and high-traffic locations that make New York a goldmine for advertisers. Learn from 30 years of industry expertise to achieve impactful audience engagement. #OOHInsights #NewYorkMarketing #AdvertisingInRealLife 🔗 https://okt.to/a9BrPJ

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Check out 8 impactful Pride campaigns from brands like Hulu & Tinder! Our latest blog uncovers how these ads excel at celebrating inclusivity. A must-read for 🏳️‍🌈#PrideMonth! #digitalmarketing #displayadvertising #paidmedia #adbeat

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