Ran Shaul

Transforming B2B Pricing with AI! ✨📈   Join us next month at The Market Research Event to see how Microsoft and Burke, Inc. are leveraging Generative AI to engage more thoughtful pricing decisions.   Kirstin Hamlyn and Mike Deinlein will share how they used AI tools to engender System 2 thinking, create more rational pricing decisions, and derive more reliable demand curves.   All Things Insights | #TMRE24 #System2Thinking #AI #MRX #Insights

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Thinking it's time for a fresh look at your marketing performance? Why not get a new take on attribution modeling? ML Full-Funnel attribution model, changing the game on how businesses view and value their marketing efforts: 📋 The Who and Why of Attribution Modeling 🚀 Attribution in GA. Gone away? 📈 We'll also unpack how ML Funnel-Based attribution changes everything Want to bring a new edge to your marketing and advertising strategies in 2024? 🔗 Here’s Where to Start: https://www.owox.com/c/5k7 #attribution #machinelearning #ML #GoogleAnalytics #marketingattribution 

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Having trouble seeing the real impact of your marketing efforts? 😓 It might be time to rethink your approach to attribution. Why Traditional Models Fall Short: ▪ Fragmented data and silos ▪ Overlooked external influences ▪ Privacy regulations and cookie deprecation How Revlitix Can Help: ▪ Automate Manual Tasks & Gain Real-Time Insights: Free up your team and gain instant visibility into your marketing funnel with Revlitix's automation features. ▪ Uncover Hidden Insights with AI-Powered Reporting: Go beyond basic metrics and discover hidden trends and opportunities with Revlitix's advanced AI-powered reporting. Check out our latest blog to learn more about moving beyond traditional attribution models: https://lnkd.in/gmfZAgwx #marketingattribution #marketingroi #marketingautomation #revlitix

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Learn how to leverage AI for business growth from professor, founder and bestselling author of The AI Playbook,” Eric Siegel. In this episode, he demystifies predictive and generative AI, sharing strategies to bridge the gap between business and data professionals. Don't miss his advice for marketers. To listen, follow the link below.

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Martech: Why brands must bridge the knowledge gap in AI adoption https://buff.ly/4dCoeti via Greg Kihlstrom of The Agile Brand™ with Greg Kihlström on Thinkers360#CustomerExperience #DigitalTransformation #Marketing

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📊 Market Research Tip of the Week 📊 Choosing the Right Benchmark for Your Study Benchmarks are essential for contextualizing your research data, but picking the right one can make all the difference. Here are some guidelines on setting benchmarks that bring meaningful insights: 🧭 Industry Standards 🕒 Historical Data 🧩 Internal Bests Selecting the right benchmark(s) gives you context for understanding success and improvement areas, and tailoring them to your brand or industry ensures relevance. 🔔 Stay tuned for next week's tip! #MarketResearch #Benchmark #DataAnalysis #ConsumerResearch

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AI continues to drive innovation and evolution of Google search. Recently Google announced the launch of AI Overviews aka Google Search Generative Experience (SGE). AI Overviews is geared toward answering user questions in conversational format right on the Search Engine Results Page and diminishing reliance on blue links. Obviously, fewer users leaving the SERP will have a significant impact on Digital Marketing tactics and strategies. For certain, having complete and consistent information across a wide range of online profiles will continue to be extremely important as those will be the building blocks of AI generated responses. In addition, shaping content to provide comprehensive answers to common questions about your business will increase relevance.   For more tips on how to adjust to the new paradigm, check out this blog from our partners at Yext. https://lnkd.in/eD5spSYc #seo #digitalmarketing #localmarketing #googleads

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VP of Analytics and Marketing Intelligence Kevin Dugan's recent Google Next presentation on Looker Studio dashboarding put him in a reflective mood... ...which led to an examination of how centralized dashboarding has paid off many times over for the DMi team and our clients. If your company's not centralizing its marketing data yet, this may just be the incentive you need to lean in. #marketinganalytics #dashboarding

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More good news on AI + Marketing Analytics (first party data) "To date, the algorithmic fuel for these activities rested largely inside walled gardens or single-channel platforms. But warehouse-native AI and ML can scale first-party data in a way previously unimaginable, and can itself be further enriched by the products of its own implementation" #marketing #ai https://lnkd.in/gMMavfuY

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NEW EXECUTIVE INSIGHTS: This article on Open Source MMM and Internalization clarifies many of the questions and confusion executives have. It also provides best practices for establishing a Unified Marketing Measurement capability. https://bit.ly/3zK506h #MMM #marketingmixmodeling #digitalmarketing #IpsosMMA

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Did you hear? We were named a Leader in the Measurement category of Snowflake’s 2025 Modern Marketing Data Stack. This recognition highlights our commitment to delivering the most advanced measurement solutions that help marketers centralize, analyze, and optimize their data with confidence. As part of Snowflake's AI Data Cloud ecosystem, Rockerbox continues to push the boundaries of data-driven marketing by empowering brands to get real, actionable insights from their media investments. A huge thank you to Snowflake for this honor and to our amazing customers and partners who trust us to power their marketing performance every day. We’re thrilled to continue innovating alongside you! #marketingmeasurement #SnowflakePartner #MTA #MMM #DataDrivenMarketing #Rockerbox Check out the report to see how data-empowered marketers and advertisers are addressing key shifts in martech across Generative AI, privacy, and data gravity: https://lnkd.in/gFDPevTf

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Keen Decision Systems is an innovative, interoperable measurement solution that transcends traditional methods like cookie-based, multi-touch attribution (#MTA), and click-based measurement.🚀 By integrating your existing metrics into our platform, see what they tell YOU about optimizations and future planning.💡 Transition smoothly away from reliance on cookies and triangulate your measurements between your current and future truth sources.🍪 Are you ready to upgrade your measurement strategies and future-proof your analytics?🙋‍♀️ Discover how Keen can transform your business insights by scheduling a demo today. https://bit.ly/4bcuPdq #MarketingAnalytics #MarketingMeasurement #MarketingMix #DataDrivenDecisions

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Are We Measuring the Right Thing? Multi-Touch Attribution and the Case for Causal Approaches 👀👇 Marketers often rely on Multi-Touch Attribution (MTA) to understand which channels contributed to a conversion. While MTA is useful (and necessary) for distributing credit across touchpoints, it has a key limitation: it struggles to prove which efforts drove incremental value. MTA is great for showing what happened—how various channels worked together to drive conversions. But what it doesn’t tell us is why those conversions happened. It lacks the ability to measure causality, which is essential for understanding whether specific channels or tactics truly moved the needle. This gap is crucial, as optimizing solely based on credit distribution can lead to wasted spend and misguided strategies. 💥The Importance of Causality💥 To measure the right thing, marketers need to shift their focus from ONLY assigning credit to also understanding causality. Approaches like Marketing Mix Modeling (MMM) and incrementality testing are designed to do just that: 👉MMM helps identify which channels drive true, incremental results by analyzing aggregated data over time. 👉Incrementality testing isolates the impact of individual campaigns through controlled experiments, proving whether a tactic is genuinely effective or if conversions would have happened regardless. 💪The Power of Blending MTA and Causal Models The most effective measurement strategy combines MTA with causal approaches like MMM and testing. Here’s why: 👉MTA reveals the what: It shows which touchpoints were involved in a conversion. 👉Testing and MMM uncover the why: They pinpoint the real drivers of incremental performance. This blended approach leads to smarter decision-making. Marketers can move beyond just assigning credit and focus on optimizing efforts that deliver real growth. Happy Measuring!

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In this executive read, understand the differences between 𝐀𝐝𝐝𝐫𝐞𝐬𝐬𝐚𝐛𝐥𝐞 𝐃𝐚𝐭𝐚 and 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐢𝐚𝐛𝐥𝐞 𝐃𝐚𝐭𝐚. At Moblaze, we offer different solutions to meet all your data-driven marketing needs. Whether you’re leveraging Addressable Data for broader reach or Identifiable Data for precise targeting, we’ve got you covered.

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Although consumer intelligence platforms (like Quid 😎) are a priority for many industry leaders, legacy analytics tools are still more popular. The kicker? Legacy tools help experts answer the wrong questions. Rather than using consumer intelligence to uncover unmet customer needs, discover which trends resonate, and manage brand reputation, companies use legacy tools to make decisions based on the past. But a unified consumer intelligence platform keeps you focused on what’s ahead. See how in our 2024 EMEA report: https://hubs.li/Q02SNW7J0

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Marketing researchers are leading the AI revolution! 🚀 In our recent report, Connected Insights Imperative, 35% of insights professionals believe AI is key to unlocking consumer data’s potential. 💡 With AI transforming data management and decision-making, insights teams are at the forefront, driving smarter business strategies. Zappi's Steve Phillips shares our recent Connected Insights Imperative report findings with Quirk's Media. Check out how AI is reshaping the future of consumer insights! ⬇️ https://bit.ly/3UmzMtK #Zappi #AI #ConsumerInsights #DataDriven American Marketing Association

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Marketing mix modeling is a key tool to optimize resource allocation and improve the overall return on marketing. Download the definitive guide to learn how to use MMM to generate better marketing plans: https://gtnr.it/3NjoP8n #GartnerMKTG #CMO #Marketing

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