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His ability to reframe value through the lens of human insight has always been inspiring and humbling. Rory Sutherland – Are We Now Too Impatient to Be Intelligent? https://lnkd.in/gfBspSuZ TLDW - Rory brilliantly points out how what starts as an option often becomes an obligation in product design—an observation that resonates in today’s rapidly evolving digital Products. He also challenges us to consider what "slow AI" might look like—a concept that pushes us to think beyond efficiency and toward long-term value creation. For upcoming Product Managers and Engineers: It's okay to feel the tension between human insight and financial metrics.

Mark your calendar for what should be a fantastic session helping to make sense of the challenges for the GenAI-enhanced legal department of the future. If you haven't already, you can download the recent white paper, "Sense & Sensibility Part 2" here: https://lnkd.in/eAZy3qup

If you’re a Sprout Social, Inc. customer, you won’t want to miss this event. Our Q2 2024 Launch event, Breaking Ground, is all about showing customers innovative new capabilities at Sprout, and how you can use them to make an impact. Hear:  ✅ about new AI capabilities ✅ from platform experts here at Sprout ✅ some customer success stories, and more. Don’t miss out! RSVP and tune into Breaking Ground to truly break new ground in the ways you use Sprout: https://lnkd.in/g-x_jPHe

About to kick off this full day of workshops with Snr Marketing executives brought together by Techonomy to discuss how AI will change marketing, talent and skills and opportunities. Thanks for having me Peter Sprenger & Tomas Overhof. Let’s Go!

Why settle for quick survey responses when you can have thoughtful, detailed conversations? Q｡Bot challenges participants to reflect, share, and engage – giving you insights that matter. In a recent Gen Z study, participants praised our chatbot for being informative, intriguing, and enjoyable. It's time to rethink research engagement! Discover more by reading our blog: https://hubs.la/Q02QdRY00 and registering for the Q｡Bot webinar: https://hubs.la/Q02QdQgl0

Sometimes you read an article or listen to a talk that completely resonates. So in nutshell, for the benefit of those who are admittedly time-starved and prefer the quick summary: Rory Sutherland explains why the strive to speed and efficiency in branding and advertising is self-defeating, as the TRUE value in our industry comes from the discovery PROCESS of asking questions about the businesses we partner with, which runs counter to the understanding of AI's ability to reduce the time between concept and completion. The over-ruling drive for efficiency (and winning the argument) will never fully address the REAL and often subjective problems that lie ahead. #nudgestock2024 #branding #advertising #creativity #strategy

What an energizing week! Last week, I had the opportunity to meet so many Pocus customers and folks in the GTM community. I learned so many great things that I know our product team appreciated since they were in town putting the final touches on the Q2 roadmap. Specifically, here is just some of what I heard from CROs of top PLG companies: 1/ Back to basics. Moving upmarket for a PLG company is about data + storytelling. PLG companies have historically been very good at being value-driven and product focused, but may not have spent enough time thinking about the enterprise ROI story. Top CROs are focused on training reps on using data to do better account planning & research to build up a compelling ROI narrative for enterprise. 2/ Enrichment. Everyone is dissatisfied with the current state of enrichment providers and the amount of money spent for less than amazing ROI driven. Super excited to share what we have cooking on this front soon! 3/ Automation. The role of AI and automation is still being shaped by most top PLG companies. Teams are grappling with where to really invest in AI-driven automation and where human touch/quality really matters.

We recently took our exclusive Round Table Dinner to Manchester. The room was buzzing with insightful conversations on the future of experimentation. A huge thank you to everyone who joined us and shared their perspectives! Here’s a glimpse into what we covered: 🔍 Driving team alignment in experimentation How can we bring teams together around experimentation? Our discussion highlighted aligning incentives and metrics across departments to reflect the entire customer journey. We explored how meaningful experimentation can tackle big business questions and drive real CX improvements. 💡 Securing senior leadership buy-in This common challenge led to great advice: focus on the questions that matter to leadership, connect experimentation to key investments, and be transparent about results. Promoting a mindset where every idea, regardless of source, is treated equally in testing is essential. Celebrating “failed” tests can be just as important as celebrating the successes. 📈 Organising and accessing experiment insights With so much data generated from testing and analytics, accessibility is key. Many teams struggle with this, especially during transitions. We developed Radius at Conversion to make it easy for our clients to search and understand their experimentation history—enabling questions like, “What factors boost conversions for first-time visitors?” or “What homepage changes have had the most impact?” 🤖 The role of AI in experimentation AI was a hot topic! From generative AI that enhances design and analytics to tools that help prioritise experiments faster, AI offers endless potential. At Conversion, we leverage ConfidenceAI, our own AI solution, to analyse past experiments and streamline prioritization. At Conversion, we’re passionate about hosting these intimate round table discussions, where we can connect, share, and learn alongside industry leaders and peers in a relaxed setting. Which city should we visit next? Let us know where you’d like to see the next round table! 🏙️ #experimentation #CRO #Conversion

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With just 4 weeks left until the Experimentation Elite Winter Conference, take a look at the thrilling sessions and speakers who will be shaping this incredible event. Here's a glimpse of what you can expect: 🎤 Opening Keynote by Stephen Pavlovich 🌟 Topic: 95% - Stephen will share how Conversion is using AI to automate what people can do – as well as what they can’t – to create bigger, better experimentation programmes. 🎤 Abi Hough 🌟 Topic: Have I Got Your Retention? 🎤 Valentin Radu 🌟 Topic: Customer Value Optimization: Going beyond CRO 🎤 Iqbal Ali 🌟 Topic: Practical AI for Product Teams: Empowering Problem 🎤 Eden Bidani 🌟 Topic: Unusual copywriting approaches that lead to unusually good results 🎤 Rafael Buitrago Osorio & Marcus Vinicius Gonzaga Garcia 🌟 Topic: From Intuition to Scalability: How We Tripled Our Experiments per Month 🎤 Luiza de Lange 🌟 Topic: Humanizing Digital Experiences: Unlocking the Power of Your Data 🎤 André Vieira, Looptimize 🌟 Topic:Getting Good at Customer Journey Optimization: Methods, Tools and Examples 🎤 Hannah Tickle Join us on this journey of experimentation excellence, where speakers from diverse backgrounds and expertise share their knowledge. The Experimentation Elite Winter Conference is not just an event; it's an opportunity to elevate your skills and transform your approach to experimentation🌟 https://buff.ly/3L9ZsDG #ExElite24 #Conference #CRO #DigitalMarketing #Innovation #BusinessInsights