Emre Gürsoy

Managing statistics in Yandex Advertising Network has never been easier 💁 Our Report Builder now offers a feature that allows you to customize the time zone for a specific report. We have also updated the chart visualizations. Each statistics grouping now has its own color that remains constant when you switch between groupings. Click the link in the comments to learn more about Report Builder 👇

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Try to implement this thought process the next time you're making content for social media🤝 #unlike #unlikestudios

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Curious about how branding impacts accountability? Tune into 'The Young Turks Dialogues' and discover the unseen responsibilities behind iconic brands. Watch the full episode here: https://lnkd.in/ddigMrnm #BrandingMatters #AccountabilityInBusiness #MarketingWisdom #ConsumerTrust #DesignImpact #PodcastInsights #BrandPower #BusinessEthics #MarketingStrategy #BrandAccountability #PodcastDiscussion #BusinessTalks #ConsumerBehavior #TechTalk #InnovationInsights #Episode43 #TheYoungTurksDialogues

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🎬In today's digital age, a well-crafted promotion video is essential to reflect your brand's unique story and values. It not only enhances your online presence but also captivates your audience, driving engagement and growth. We're proud to have collaborated with Maltepe 2000 Hotel to create their promotional advertisement video, showcasing their exceptional services and welcoming ambiance. 🤝🏼 🛎️Want to learn more about how we can help elevate your business? Reach out to KC Digital today!

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🔍Search vs Display🖼 Ads: Unveiling the Right✅ Choice for Your Business below display ads is OK but better than there site (https://lnkd.in/dUC_HhFh check it out Targeting👨‍👨‍👦‍👦: Search Ads🔍: Target users with high purchase intent. They are actively searching for products or services related to your keywords. Great for reaching people who are close to making a decision. Display Ads🖼: Broader targeting based on demographics, interests, browsing history, or website placements. Useful for brand awareness, re-targeting past website visitors, or reaching people earlier in the buying journey. Content: Search Ads🔍: Limited space for text (headline, description, URL). Focus on clear calls to action and relevant keywords. Display Ads🖼: More creative freedom with images, videos, and interactive elements. Can showcase product features and benefits more effectively. Cost: Search Ads🔍: Generally more expensive due to higher competition for relevant keywords. However, can lead to higher conversions if targeted well. Display Ads🖼: Typically cheaper due to less competition. But, click-through rates (CTR) might be lower. Impact: Search Ads🔍: Drive immediate action. Users are already looking for what you offer, so they're more likely to click and convert. Display Ads🖼: Create brand awareness, build interest, and stay top-of-mind. May not lead to immediate conversions but can influence later purchase decisions. Here's a quick decision flowchart to help you choose: Is your goal immediate sales or brand awareness?Immediate sales: Focus on search ads. Brand awareness: Focus on display ads🖼 (or a combination of both). Do you have a high budget for keywords?High budget: Search ads🔍 can be effective. Lower budget: Consider display ads or a balanced approach. Is your product visually appealing?Visually appealing product: Display ads 🖼can showcase it well. Less visual product: Search ads🔍 might be sufficient. In conclusion: Don't think of search ads vs. display ads as an either/or situation. Many businesses use a combination of both to achieve their marketing goals. By understanding the strengths and weaknesses of each type of ad, you can create a more effective advertising strategy. #digitalmarketing #markets #marketing #startups #advertisingandmarketing #sales

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In a social sphere where young people have become increasingly honest and candid about having less money than ever before, is there still room for the perfection-pushing, luxury lifestyle influencer? 🌴 Medya Elizabeth Gungor explores why we need to shift the narrative on what should be perceived as aspirational content. 💭 Have a read here for the full blog: https://bit.ly/3THzxJ9 #Zl #Influencer #Social #Blog

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Speeding gets you there fast, but not where you want to go! #GoodAdsMatter The Türkiye Traffic Accidents Help Foundation recently launched a striking campaign highlighting the dangers of speeding. In a clever twist, the ad features a series of increasingly urgent speed limit signs leading off the road, culminating in a chilling message: “Speed, takes you to the end”—and they mean that literally! This eye-catching visual can’t be missed. It reminds us to keep our speeds in check and avoid life-threatening accidents on the road. Country: Turkey Year: 2024 Brand: Türkiye Traffic Accidents Help Foundation Advertising Agency: KAF agency, Ankara, Turkiye Creative Director: aziz yayla Copywriter: Kazım Nurik Art Directors: Hazal Karaca, Başak Özel & Caner Açıkalın Account Director: Hüseyin Kaim 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 Good Ads Matter, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 Purpose Studios. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! #Innovation #Creativity #DigitalMarketing #Advertising #Branding #PurposeStudios #PursuePurpose

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Do you find it difficult to write B2B content? Is it hard to align it with your business goals? How can you improve internal collaboration? Come to our Search London summer event where Yagmur Simsek will speak about: "Advancing B2B Content Strategy Internally: Techniques for Ongoing Progress" This talk focuses on the integration of cutting-edge techniques and continuous improvement methodologies to keep B2B content relevant, engaging, and aligned with business goals. It emphasises the importance of internal collaboration, team operation, data-driven insights, and iterative processes to adapt to market changes and audience needs effectively. As a cofounder of two B2B startups, Yagmur is eager to share her journey and the strategies that have genuinely worked for her businesses. By discussing how they have advanced their content strategy, she aims to offer practical insights that are both tested and transparent. Yagmur's goal is to help others in the B2B space navigate their challenges more effectively, using lessons that have made a real difference in our projects. Get your ticket by using the code YS20. Link in the comments.

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In a world awash with advertising, breaking through to your audience means not just stepping out of the box but shredding it entirely. Welcome to “Paid to Disrupt: Crafting Ad Campaigns That Cut Through the Noise,” where we dive deep into how rebel brands are flipping the script on traditional ads and making unforgettable impacts. https://buff.ly/3WN9Edi

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If you want a bigger marketing budget you’ve got to be able to talk turkey🦃 Marketers who measure and report return-on-investment are 1.6 times more likely to get a bigger budget. Put yourself in your CFO’s shoes. He or she isn’t a baddie, just a practical numbers person that wants to do the things that’ll make the company grow and avoid taking too many risks. The job is to adjudicate on an inbox full of 100 different things the company might buy, from machines in the factory, to an R&D hire, to a better fleet of delivery vans. And every time something is approved it comes out profits and makes that all important P&L look worse, at least for a time. The decision to approve is about two things: The likely payback and the chances that the person asking the money will manage this expenditure well. Measuring ROI ticks both of those boxes because it not only quantifies the benefits of marketing, it also shows that you’re doing the work to learn and improve how you do it. 🚩If you want to learn more about advertising ROI, including how to do a rough estimate for yourself, how to commission analytics for an accurate read, and how to avoid pitfalls, you should join our Data Works course. There’s still time to sign up, the final deadline is 18th September. Link in comments to book now. Got questions or a group? Chat to Imogen Howard via [email protected] and she’ll help you out. For econometrics/MMM drop Dr Grace Kite a message.

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