Miki Sim

“As someone deeply invested in media and brand strategy at GrowthOps Asia, I've witnessed first-hand the critical need for transparency to evolve from a buzzword to a foundational business practice. This article sheds light on the complex layers and what it will genuinely take to cultivate an environment of trust and openness in our industry.” - Arshad Ahamed, Regional Director of Media and Brand Strategy Read it here: https://lnkd.in/gvkz9eNn #AdTech #TransparencyInAdvertising #DigitalMarketing #MediaStrategy #Innovation #BrandStrategy

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For our latest "Top Story" of this year, we spoke with Khairul Mondzi, executive creative director at BBH Asia Pacific (Singapore) to learn more about the creative process for their outdoor campaign with the Singapore Tourism Board alongside BBH SG and The Shophouse @ Publicis (Publicis Groupe Singapore), and what’s next for their campaign work with STB for its “Made in Singapore” campaign. One of the things he highlighted during the interview was that for this creative work they strategically rolled out the campaign at select global cities in order to drive higher interest for the campaign, which in turn will drive more engagement for STB. “This strategic selection aims to raise awareness and drive heightened interest for the campaign among our key target audiences, catalysing earned coverage for the ‘Made in Singapore’ campaign in iconic media capitals of USA and UK, while fostering a greater push for recovery in top target markets of China, India and Indonesia for destination Singapore,” he explained. #marketingcampaign #tourism #industryinsights ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

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In contrast to conventional approaches centred around metrics such as followers, reach, impressions, likes, and engagement, SWAY by HAVAS Red PH prioritises genuine connections within smaller, more defined niche communities that represent subcultures. Speaking on the launch, Jos Ortega, CEO of HAVAS Ortega and general manager of HAVAS Red Philippines, said, “Influencers have become trusted leaders and catalysts for change. By curating collaborative campaigns that align with their core values and those of the subcultures they influence, we foster deeper engagement and brand loyalty, all while respecting the unique interests of these passionate communities.” Dayniel Garcia, head of SWAY by HAVAS Red Philippines, also shared, "We are redefining influencer marketing in the Philippines. The emergence of subcultures signalled the need to analyse and further explore the cultural context. Fortunately, we have proprietary strategic and measurement tools that inspire fresh approaches that deliver results." #influencermarketing #socialmedia #philippines ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

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Retail media isn’t just a trend; it’s becoming a core part of how consumers shop today and how brands reach the right audiences. In a recent interview with MARKETECH APAC, Ken Mandel, Regional Managing Director and Head of #GrabAds & Enterprise at Grab, discusses the unique capabilities of RMNs and the best practices for brands to make the most of this fast-growing channel in the new year – whether that’s leveraging the #omnichannel nature of RMNs or considering the audiences unique to each RMN. Explore more insights here: https://lnkd.in/gjd7-P4T #Grab #SuperappAdvertising #RetailMedia

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A recent study conducted by media intelligence provider CARMA has shed light on the influence of social media in fuelling boycotts against prominent global brands such as Starbucks, The Walt Disney Company, and Skechers in Malaysia and Indonesia. The research aims to provide insights for brands navigating similar crises. https://lnkd.in/dJGjWccT #BrandReputation #SocialMediaImpact #Boycotts #ConsumerBehavior #StarbucksBoycott #DisneyBoycott #SkechersBoycott #BrandRecovery #Malaysia #Indonesia #SocialActivism #BDSMovement #MiddleEastConflict #CrisisManagement

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According to the report from Amperity and Arktic Fox, Marketers feel unprepared for looming Privacy Act reforms. Even more worryingly, they believe those in leadership positions are similarly unready – only 38% of those surveyed believe their executive group understands the importance of adapting to privacy changes and sees it as a key strategic priority to address. Moreover, they also worry they are falling behind their peers in martech utilisation, partly because they lack appropriately skilled staff. On top of all that, many are now fundamentally questioning their martech investment strategy and moving towards combining ‘best of breed’ solutions, rather than relying on a single vendor. Billy Loizou, Asia Pacific area vice president at Amperity, notes “The problem – as they are usually the first to point out – is Australian marketers are struggling to execute. That’s hardly a new situation, but when you add in factors such as the rise of Gen AI, imminent reforms to the Privacy Act, flat marketing budgets and Google deprecating third-party cookies, it’s not surprising so many CMOs are nervous.” Meanwhile, Teresa Sperti (GAICD), director of Arktic Fox, commented, “When we undertake digital training sessions or partner with clients on strategy, it’s not uncommon for us to have to explain to an organisation’s staff, including its senior staff, where the organisation’s data resides and help them connect the dots around their martech ecosystem." #marketingspending #industrychanges #technology ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

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What's brewing in the creative world? Our very own Reed Collins, Chief Creative Officer at Ogilvy APAC, has been invited by Branding in Asia to share his views on the rise of mixed reality and other key trends shaping creativity in 2025. Read the full article via Branding in Asia: https://lnkd.in/gFXX_wVR #BorderlessCreativity

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💕 Growing brands today understand the power of a great agency and growth partners in local APAC markets. Especially agencies that understand THREE CORE FUNDAMENTALS driving great client & agency relationships: 👇🏻 💡 LOCAL CREATIVITY: Clients need work that connects with local audiences in each market - understanding local consumer needs and expectations. Taking a global and regional brand positioning and tapping into local insights to create better outcomes. 🤝 ONE TEAM APPROACH: Beyond matching capabilities and markets, international & regional brands want a close working relationship with teams that also understand them and their brand deeply. Being able to work closely together as ONE team to drive growth and change. 💹 GROWTH MINDSET: Beyond getting the important work done, increasingly brands are under pressure to show the impact & effectiveness of their work. Understanding how the team can together deliver on business and growth fundamentals critical to local success. Lotus Agency Collective connects brands coming onto or expanding across Asia Pacific markets to the very BEST local independent agencies and growth partners. We pre-qualify every agency - across 12 APAC markets and 12 different agency capabilities - to ensure they smash these criteria. Meet your next agency with Lotus. Email me if you're interested in discussing further: [email protected]

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💰 Environmental sustainability starts with conscious consumer choices. Explore how supporting local businesses can reduce your carbon footprint and promote eco-friendly practices. Learn more at https://lnkd.in/gUYbfmdh #listedin #advertising

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🏮 🔥 APAC MARKETING INSIGHT: Excellent point by Contagious reflecting the reluctance of Asian brands to enter the culture wars. They don't need to - subtle representations of change work far better than heavy handed preaching Read the full commentary here: https://bit.ly/4gvyIx6

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According to dentsu's 2024 index, the number of brands involved in B2B buying has jumped to 62% since 2021.   “Our goal is to provide B2B brands with the tools and insights they need to connect their marketing, IT, and sales efforts more effectively and these solutions represent a significant leap forward in our commitment to driving B2B success," Patrick Hounsell, president of Dentsu B2B, said. #b2b #marketing #singapore ------ -[Conferences] Our "What's NEXT" series is in full swing for 2024 and 2025, and will be held in Indonesia, Malaysia, Philippines, and Singapore to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA -[Webinar] Join us for an insightful event where industry experts delve into the transformative power of conversational marketing to forge deeper, more personalised relationships. Register your interest for this webinar happening on October 3 HERE: https://bit.ly/4dI06WE -[Workshop] Exclusive for brand marketers in Singapore. Embark on a journey to harness the full potential of WhatsApp for Business from discovery to re-engagement, upselling, and beyond. Ready to level up Your WhatsApp marketing game? Register for this workshop HERE: https://bit.ly/3XcOZxU 

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Is complete #brandsafety realistic? 🤔 Following a new report from Adlytics Media pointing out how many ads are appearing alongside harmful content, Shawn Lim 🏳️‍🌈 from Campaign Asia-Pacific has asked industry experts this very question! Check out the feedback from Fern Potter, SVP of Strategy and Partnerships at Multilocal and Brand Metrics CEO, Anders Lithner. The general consensus? Maybe it is, but our industry should continue to strive to utilise #AI and emerging tech in a way that helps us reach this seemingly impossible goal. Check out the full breakdown below... https://lnkd.in/duQc5t4i #adtech #digitaladvertising #brandsafe #campaign

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Space to watch #2 Social Commerce. Amid the shifting dynamics of the media landscape, social commerce is set to soar across APAC in 2024. Dentsu expert Arin Phummarin, Head of Total Commerce, dentsu has spotlighted Social Commerce as a must "Spaces to watch" in 2024 and beyond.    In 2024, social commerce in APAC is booming with TikTok and Meta leading the way. 🌟 Key trends include TikTok's seamless shopping for over 1.5 billion users, Meta's enhanced Instagram shopping and WhatsApp Business, and high engagement on live commerce platforms like Taobao Marketplace Live and Shopee Live. 🚀 Brands must innovate with Artificial Intelligence (AI) and Augmented Reality (AR) to stay ahead. Ready to elevate your social commerce strategy? https://lnkd.in/gxXM6B9G   #SocialCommerce #eCommerce #AdvertisingForecast #APACAdSpend2024 #dentsuAPAC

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At #TheMarTechSummit in Bangkok, David Johnson, our Head of Strategy for Havas Thailand & Indonesia, led an insightful panel on “Leading Digital Transformation: Strategic Marketing Innovations in the AI Era.” With leaders from The Mall Group and Nimble by Krungsri, they tackled both the opportunities and challenges of digital transformation in today’s AI-driven world.    David and the panel shared essential insights on bridging innovation with responsibility – leading the way toward a balanced, trust-driven future in tech! Here are the key takeaways:   - Human-Centric Transformation: Digital evolution is as much about people as it is about tech. Success hinges on adaptability and openness to change. Overcoming Resistance: Job security and the mental energy needed to adapt are major concerns. Leaders need to empathize and encourage buy-in for real change. - AI’s Double-Edged Sword: From empowering growth to presenting security risks, AI requires a balanced, cautious approach. - Complex Data Security: Data privacy is more vital than ever, but a one-size-fits-all approach won’t cut it. Tailored, transparent policies build trust. - Continuous Learning & Ethics: Staying ahead of AI’s evolution means committing to ethical, responsible practices that put people first.   #DigitalTransformation #AI #Havas #OneHavas #OneAsia Havas | Havas Media Network | Havas Creative Network | Havas Health Network | Havas APAC Rana Barua | BRICE PINONCELY | Kevin Zhang | Alicja Cybulska | Naman Sharma | Joji Jacob | Rowena Bhagchandani | Agnieszka Aga Giedroyc | Nivedita Nayar | Darrell N. | Margot Truyens | Gabriel B. Del Carmen Fiona FILA | Constance Dayot Delétang  

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#PR and coverage - know the reality: If you are in #publicrelations, whether agency or client-side as #communications lead, you should know the #media world is changing, fast. The good old days of spamming hundreds of journalists and getting tons of coverage is over. Why? 1) Shrinking media - Due to the diminishing returns of the media world, where #advertising revenue is harder and harder to come by with businesses reluctant to spend as before, and with free social media and alternative media providing FREE #news to audiences, there is consolidation of media - which means LESS media for coverage to appear in. 2) Smaller newsrooms - From (1), journalists now have to do more, with less. Layoffs are common and journalists double up as photographers, videographers, video editors, etc. This means there will be lesser interest to pursue deeper stories like the good old days. I was an editor of a tech magazine before in the good old days where we actually tested and toyed with hardware. Today, I honestly don't see much (or if any) such experiments and testing at any media, including tech media in our side of the world. 3) Profit-seeking - From (1), more media are seeking sponsorships and PAID coverage, which in PR terms, would NOT be considered "earned" coverage. However, put yourself in the shoes of a media owner. If nobody advertises, and if nobody pays for coverage, how would such a media keep up its operations of space, infrastructure, human capital, and utilities? It is about reality. Your businesses are purely about profits, and so are the media. Some businesses have become more enlightened to the changing media scene, especially in #Asia, and have gone from a "quantity" (as many coverage as possible) to a "quality" coverage approach. What does this mean? It means looking at how best to marry the best media interests with the best strategic fit of the business' products, and to pursue a good feature, especially a comprehensive or long feature, rather than a "blurb" or "name" mention only. It is more hard work, and certainly looks like less numbers on a dashboard, but the mindshare and branding will be much more compelling. The world is changing, fast. Are you keeping up? If you want to succeed with quality mindshare and branding through #PR and #marketing with one of the most established and trusted names in the field, visit us at https://mcgallen.com, or talk to us today.

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💡 Ogury's Winning Formula: Conquering the APAC Advertising Market 💡 Ogury may not be a household name, but in ad tech, it’s a leader. Founded in London in 2014, Ogury’s privacy-focused approach and persona-based targeting have set a new standard for digital advertising. 🔹 Early APAC Entry: By entering the APAC market early, Ogury positioned itself ahead of competitors. Their understanding of diverse regional data privacy laws allowed them to build consumer trust and offer tailored solutions. 🔹 Local Presence: Establishing a Tokyo office and appointing a Japanese Country Manager provided Ogury with invaluable local insights. This move helped the company navigate market complexities and foster strong relationships with regional brands and publishers. 🔹 Global Impact: Ogury’s innovative model, which combines persona-based targeting with a robust data stack, has led to collaborations with global powerhouses like Microsoft, BMW, and Dyson. Their approach has proven effective in driving success across 17 countries. At Akitaya.Design, we help brands achieve similar success in the APAC market. Leveraging our deep local knowledge and strategic insights, we guide you through the intricacies of market expansion, ensuring sustainable growth and long-term success. Ready to take your business to the next level in APAC? Message us and explore how we can help you grow! 🌟 #APACMarket #AdTech #Advertising #BusinessExpansion #GrowthStrategy #ConsultingExcellence https://lnkd.in/g9T34nhy

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As investments in #retailmedia networks (RMNs) continue to grow, Ken Mandel, Regional Managing Director and Head of #GrabAds & Brand Insights of Grab, believes that advertisers will only become more innovative in leveraging the unique ecosystem features of RMNs like GrabAds for full-funnel campaigns. Read more in his interview with The Current here: https://lnkd.in/gbaCsaHA #Grab #SuperappAdvertising #DigitalMarketing

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“The post-cookie world is not the end of digital advertising; it's the beginning of a new paradigm of trust and transparency,” says Spark Foundry’s Rachida Murray. In an article for Campaign Asia-Pacific, Rashida stresses that the key to navigate this paradigm shift lies in leveraging first-party data and reimagining the approach to building consumer relationships. Read the full piece here: https://lnkd.in/gKz2MQUr

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