Havas Thailand’s Post

At #TheMarTechSummit in Bangkok, David Johnson, our Head of Strategy for Havas Thailand & Indonesia, led an insightful panel on “Leading Digital Transformation: Strategic Marketing Innovations in the AI Era.” With leaders from The Mall Group and Nimble by Krungsri, they tackled both the opportunities and challenges of digital transformation in today’s AI-driven world.    David and the panel shared essential insights on bridging innovation with responsibility – leading the way toward a balanced, trust-driven future in tech! Here are the key takeaways:   - Human-Centric Transformation: Digital evolution is as much about people as it is about tech. Success hinges on adaptability and openness to change. Overcoming Resistance: Job security and the mental energy needed to adapt are major concerns. Leaders need to empathize and encourage buy-in for real change. - AI’s Double-Edged Sword: From empowering growth to presenting security risks, AI requires a balanced, cautious approach. - Complex Data Security: Data privacy is more vital than ever, but a one-size-fits-all approach won’t cut it. Tailored, transparent policies build trust. - Continuous Learning & Ethics: Staying ahead of AI’s evolution means committing to ethical, responsible practices that put people first.   #DigitalTransformation #AI #Havas #OneHavas #OneAsia Havas | Havas Media Network | Havas Creative Network | Havas Health Network | Havas APAC Rana Barua | BRICE PINONCELY | Kevin Zhang | Alicja Cybulska | Naman Sharma | Joji Jacob | Rowena Bhagchandani | Agnieszka Aga Giedroyc | Nivedita Nayar | Darrell N. | Margot Truyens | Gabriel B. Del Carmen Fiona FILA | Constance Dayot Delétang  

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