Dominique Rose Van-Winther’s Post

Just attended an enlightening Alumni luncheon organised by HKUST Business School today. The fireside chat between Mr Ben Wong (MBA alumnus and CMO for Greater China at Google) and Acting Dean Prof. Kai-Lung Hui was packed with valuable insights. Here are some key takeaways: 1. AI as a Tool, Not a Strategy There's no such thing as an "AI strategy". Instead, focus on how AI supports your existing marketing strategy, aligning AI capabilities with overall business objectives. 2. The 50/50 Balance: Conversion and Storytelling For brands going global, balancing conversion efforts with compelling storytelling is crucial. Understanding and addressing customers' pain points is key to effective storytelling and expanding the marketing funnel. 3. Measuring AI Impact in Marketing To assess AI's role in marketing efforts, break down tasks into steps and track AI's increasing involvement. This approach helps quantify AI's impact on marketing processes. 4. User Behavior: Hong Kong vs. Mainland China vs. Global Markets Understanding diverse user behaviors is crucial for Chinese brands expanding globally. While Chinese users often go directly to vertical platforms (e.g., XHS, Taobao, etc.), Hong Kong and international users might start with broader platforms or search engines (e.g., Google, YouTube, etc.). Tailoring strategies to these differences is essential. It was inspiring to see how brands are leveraging AI to overcome challenges and seize opportunities in the market. How is your company using AI in marketing? Are you striking the right balance between technology and storytelling? #AIMarketing #HKUSTBusinessSchool #HKUSTSBMalumni

Big shoutout to the National Heritage Board for being an awesome host, as we set the stage for a deep dive into the future of marketing and the game-changing role of #data & #AI. Let's highlight some key takeaways: 🍪 Brace yourselves for the reality of third-party cookie deprecation – brands still on the sidelines, it's time to join the action! 📊 Marketers, tune into the sway of #analytics and data; they're the architects of top-notch customer journeys and campaigns. ⚡ AI can be the powerhouse for significant growth, but its magic truly unfolds only after brands harmonise online and offline customer interactions and profiles. ⏳ With this deep understanding of your customer profile and behaviour, AI can transform how you interact with your customers using the right content (GenAI) at the right time. Reach out today, and let's explore this topic further: [email protected]

11x Growth in #AI Searches! Southeast Asia's Curiosity is Driving Innovation via Sapna Chadha from Google "So we're seeing businesses leverage AI in terms of leading to a positive impact on their business. And not just monetarily, they're doing things that are expanding their reach. For example, Gaming developers or online transport players, they're able to do things with language that they couldn't have done previously. So now they can reach new audiences. Inbound as well as export audiences, and they're able to look at things like batch routing and efficiency in the online transport space. That again, like we've just seen a big shift, and that is, it's not a coincidence, and that's what this report really talks about. Fundamentals of Southeast Asia that are different. A lot of people may underestimate, I think, Southeast Asia's opportunity here. There is openness, you mentioned curiosity, so people are searching more. Not just consumers, but businesses as well. 11x increase in search interest in this space of AI." - Sapna Chadha from Google Main Site: https://lnkd.in/gyNFfe8g Full YouTube Video: https://lnkd.in/gZ8tAMnH Newsletter Signup: https://lnkd.in/gWedr5RK LinkedIn Page: https://lnkd.in/dH-rpqXf #economySEA2024 #ASEAN

What’s your AI resolution for 2025? Let's explore this together over breakfast! I am joining Sushmita Mohapatra and Daksh Sharma in an intimate gathering of curious senior marketers in Singapore to discuss how they will charter their teams AI journey in 2025. This discussion sparked from the overwhelming response I received during a recent AIMG talk on NotebookLM, where marketers were excited about simple AI tools supercharging their teams efficacy. One attendee shared, “The practical examples made me realize we're leaving so much potential untapped in our daily operations.” If you’re eager to lead your team with practical AI tactics for 2025, here’s your chance to exchange ideas with peers, embrace real-world applications and set a 2025 AI resolution! And, as part of “TreesForTalks,” your attendance will contribute to planting trees, making our planet greener as you grow AI green shoots in your team. Don’t wait—slots are very limited!

As Hong Kong brands navigate the dynamic landscape of growth and uncertainty, AI emerges as a powerful tool to reinvigorate economic health and stimulate export growth. 🌍💡 📈 From Local to Global: How Hong Kong Brands Leverage Google AI to Expand Abroad Leading brands like Klook, Airwallex and Futu Holdings Limited have used AI to supercharge their growth in three strategic ways: 1. Being highly relevant to overseas customers on a large scale 2. Growing an extensive, high-intent user base efficiently 3. Generating demand in existing and new markets Discover how these AI-driven strategies are changing the game for Hong Kong businesses and explore the potential for your organisation. 🔍👉 https://goo.gle/3AA50GJ #ThinkwithGoogle

Fun fact: Did you know that Africa is expected to experience the fastest AI adoption rate globally in the coming years? This rapid growth presents exciting opportunities for Marketing #Managers across the continent. But with so much information around AI, it's easy to feel overwhelmed. Here's a simple tip: Start by identifying repetitive tasks in your marketing workflow that AI can #automate. This could be anything from #scheduling social media posts to analyzing #customer data. By freeing up your time, AI allows you to focus on the bigger picture - developing creative #campaigns and building better customer relationships. #AI #MarketingManagement #Africa #DigitalMarketing #FutureofMarketing #Kenya #digitalstrategy

#AI #CannesLions2024 is such an exciting event in so many ways! 💡interested to find out what role #AI plays? Check out the great summary ⬇️

Media Chinese International Ltd (MCIL) plans to integrate artificial intelligence (AI) into its operations leading to a workforce reduction of up to 44% within the next five years, according to news report (https://lnkd.in/gFhGKyu6) Campaign Asia, the renowned international trade, contacted me to comment on this matter. Below are my views shared in the Campaign’s coverage: 1. AI and generative AI technologies have been developing rapidly, they will help revive how publishers operate, and MCIL should also benefit from it. For example, generative AI technologies can help journalists draft articles and increase efficiency, allowing them to focus on non-repetitive tasks such as content planning, interviewing, fact-checking, content finalisation, and quality control. Another example is how a digital human can be a news anchor for an online news programme, which can cut down tremendous production time and cost. With all these new opportunities, news organisations like MCIL must restructure their operations and retrain their employees to embrace the new era of news reporting. 2. While leveraging AI for future development is essential, another critical task is positioning its products, namely Sin Chew Daily, Nanyang Siang Pau, and China Press, more clearly. Sin Chew Daily, being the flagship product, should be positioned as the most trustworthy news brand in the Chinese community in Malaysia (think New York Times). In contrast, Nanyang should position itself as the daily business news for the Chinese community (think Wall Street Journal or The Edge), China Press as just a tabloid reporting. MCIL should no longer position itself as a newspaper company. Instead, it should evolve into a news company focusing on omnichannel—starting with newspapers and moving on to digital, video, podcasts, short videos, and other new forms of communication, using digital technology, AI, and data. 3. It is an inevitable trend that more publishers will turn to AI, as globally, more and more publishers have already been experimenting with using AI to increase their efficiency and effectiveness. However, one thing for sure is that with technology, the audience still needs quality content that is produced, curated, and edited with heart, passion, empathy, and feeling. AI is just a means, not a purpose, for us to get where we want to be. #digital #media #AI

2025 is the year ethical marketing takes centre stage, not least linked to AI. People are demanding sustainability, transparency, and inclusivity from the organizations they support. I'm sharing actionable strategies in a new @ThinkwithGoogle article about digital trends for 2025. It’s all about helping organizations build a more sustainable and equitable future through ethical marketing practices. Explore the full article for insights on ethical marketing, marketing mix models, AI agents, shoppable video, and more. A big thank you to the great Google colleagues co-working on this. Zarina de Ruiter, Dyana Najdi, Guillaume Roques, Alison Lomax, Francois BRACQ, Edina Baur 🙏 #ThinkWithGoogle #DigitalMarketing #MarketingTrends #EthicalMarketing #Sustainability #Inclusivity https://lnkd.in/eP2_hb5r

➿ Do you feel like the #digitalamarketing world is spinning faster than ever? With #AI stepping up its game and Google throwing curveballs with new updates, it's like we're all part of this massive shift in how we connect and share our stories. To help you navigate the changes, our Head of Marketing and Innovations Marko Bodiroža shares 7 trends you'll want to keep on your radar 👇 ❓ PS. Curious to find more insights on how to boost your strategy? We got you covered: https://lnkd.in/dJ57mJ58