Havas Thailand

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TRAVEL COMPANIES: ADAPT OR PERISH In an age where travel continues despite its ecological impact, it’s tempting to think that travel companies can sit back, count their profits, and ride the wave of consumer demand. However, our Prosumer study on Travel & Tourism, surveying 14,000 people across 32 markets (including Thailand), reveals quite the opposite. For Thai consumers, the expectation is clear: travel brands must evolve to survive. Thailand stands out globally for its heightened demand for sustainable and socially conscious travel: Empowering Local Communities: A staggering 92% of Thai Prosumers and 75% of Thai Mainstream consumers believe “tourism brands should support and empower local communities.” These are the highest scores across all 32 markets surveyed, far surpassing global averages of 83% for Prosumers and 69% for Mainstream consumers. Respect for Human Rights: 84% of Thai Prosumers and 70% of Thai Mainstream state they will “boycott brands that promote destinations which do not respect human rights.” Once again, these scores are the highest globally, dwarfing the averages of 62% and 49%. Ecological Responsibility: While still emerging, 26% of Thai Prosumers and 25% of Mainstream consumers agree that “airline companies shouldn’t be authorized to advertise because they pollute too much,” aligning with global averages. Thailand’s heightened awareness likely stems from recent incidents involving foreign travel brands and the call for change is loud and clear. Travel brands that step up to reduce ecological impacts, embrace social responsibility, and actively contribute to local economies will earn lasting loyalty. Want to learn more? 📖 Explore our HAVAS PROSUMER REPORTS here https://lnkd.in/eeSbJeif or reach out to us at [email protected] to discover how we can help your business align with the values of Thai consumers! #Havas #OneHavas #OneAsia #ProsumerReport Havas | Havas Media Network | Havas Creative Network | Havas Health Network | Havas APAC Rana Barua | BRICE PINONCELY | Kevin Zhang | Alicja Cybulska | Naman Sharma | Joji Jacob | Rowena Bhagchandani | Agnieszka Aga Giedroyc | Nivedita Nayar | Darrell N. | Margot Truyens | Gabriel B. Del Carmen Fiona FILA | Constance Dayot Delétang

We’re delighted to announce the official launch of Havas Life Bangkok, marking a new era of creativity and innovation in healthcare communications!

HITTING THE RESET BUTTON Not so long ago, travel was all about collecting passport stamps and racing through nine countries in six days. In today’s fast-paced world, the meaning of travel has shifted. For more than three-quarters of Prosumers, it’s now a way to relax, unwind, and reconnect. Platforms like TikTok and Instagram are brimming with travel content that highlights serene escapes into nature, immersive cultural experiences, and adrenaline-packed adventures. To better understand this evolution in travel motivations, Havas’ recent Prosumer study on Travel & Tourism, which surveyed 14,000 people across 32 markets, including Thailand revealed interesting insights In Thailand, the need to “hit the reset button” is even more pronounced. - Travel to Relax: 82% of Thai Prosumers and 79% of Thai Mainstream consumers agree that “despite the ecological cost, it’s important for me to travel to relax and unwind.” This surpasses the global average of 70% for Prosumers and 67% for Mainstream consumers. - Travel for a Change of Scenery: Thais show a particularly strong desire for a change of air, with 69% of Prosumers and 60% of Mainstream consumers agreeing—a stark contrast to 42% and 38% globally. - Cultural Exploration: Our love for cultural discovery shines through, with 75% of Thai Prosumers and 52% of Mainstream consumers stating that “it’s important for me to travel because it opens us to other cultures.” These figures significantly outpace the global averages of 59% and 46%. For Thais, travel isn’t just a break from the daily grind—it’s an opportunity for cultural exploration, personal growth, and true revitalization. 📩 Want to learn more? Explore the full insights in our HAVAS PROSUMER REPORTS here https://lnkd.in/eeSbJeif or reach out to us at [email protected] to see how our deep understanding of Thai consumers can help grow your business! #Havas #OneHavas #OneAsia #ProsumerReport Havas | Havas Media Network | Havas Creative Network | Havas Health Network | Havas APAC Rana Barua | BRICE PINONCELY | Kevin Zhang | Alicja Cybulska | Naman Sharma | Joji Jacob | Rowena Bhagchandani | Agnieszka Aga Giedroyc | Nivedita Nayar | Darrell N. | Margot Truyens | Gabriel B. Del Carmen Fiona FILA | Constance Dayot Delétang

We all know that travel, especially by air, impacts climate change. In fact, 43% of Prosumers and about a third of the mainstream public hold travel and airlines as primary contributors to global warming. Despite growing environmental concerns and movements like Sweden’s Flygskam (“flight shame”), personal accountability remains low. To dive deeper, Havas’ recent Prosumer study on Travel & Tourism, including insights from Thailand, uncovered an interesting trend. In Thailand, concern over travel’s environmental impact is above the global average, yet individuals tend to shift responsibility onto others. For instance, 41% of Thai Prosumers feel guilty about the environmental impact of travel (compared to 32% globally), but 79% believe that brands and airlines bear the primary responsibility—much higher than the global average. Unlike global respondents who blame frequent travellers and the wealthy, Thai consumers tend to hold brands more accountable. For the full report, visit Havas Prosumer Reports here: https://lnkd.in/eeSbJeif or contact us at [email protected] to leverage our insights into Thai consumer behavior for business growth. #Havas #OneHavas #OneAsia #ProsumerReport Havas | Havas Media Network | Havas Creative Network | Havas Health Network | Havas APAC Rana Barua | BRICE PINONCELY | Kevin Zhang | Alicja Cybulska | Naman Sharma | Joji Jacob | Rowena Bhagchandani | Agnieszka Aga Giedroyc | Nivedita Nayar | Darrell N. | Margot Truyens | Gabriel B. Del Carmen Fiona FILA | Constance Dayot Delétang

In a recent post, we explored the Thai’s determination to travel, even in the face of environmental concerns. But what about financial pressures? With high inflation, a cost-of-living crisis, political instability, and rising global conflicts, would we expect travel demand to slow?   In the recently conducted Havas Prosumer Study on Travel & Tourism, surveying 14,000 people across 32 markets, including Thailand, we discovered that for many, travel remains a top priority—so much so that they’re willing to sacrifice nearly anything to keep exploring the world. In Thailand, 74% of Thai Prosumers and 44% of mainstream consumers agree they would give up other luxuries to keep traveling. These numbers are significantly higher than the global averages of 64% and 40%, respectively.   Here are a few key takeaways from the report:   - Only 23% of Thai Prosumers feel less amazed by places they visit compared to 26% globally, reflecting a continued fascination with travel experiences. - An impressive 98% of Thai Prosumers and 88% of the mainstream believe there are still relatively unexplored destinations, indicating a strong desire to keep discovering new places.   For the full report, check out HAVAS PROSUMER REPORTS here: https://lnkd.in/eeSbJeif or contact us at [email protected] to learn more on how we can help you leverage our unique understanding of Thai consumers to grow your business! #Havas #OneHavas #OneAsia #ProsumerReport Havas | Havas Media Network | Havas Creative Network | Havas Health Network | Havas APAC Rana Barua | BRICE PINONCELY | Kevin Zhang | Alicja Cybulska | Naman Sharma | Joji Jacob | Rowena Bhagchandani | Agnieszka Aga Giedroyc | Nivedita Nayar | Darrell N. | Margot Truyens | Gabriel B. Del Carmen Fiona FILA | Constance Dayot Delétang

At #TheMarTechSummit in Bangkok, David Johnson, our Head of Strategy for Havas Thailand & Indonesia, led an insightful panel on “Leading Digital Transformation: Strategic Marketing Innovations in the AI Era.” With leaders from The Mall Group and Nimble by Krungsri, they tackled both the opportunities and challenges of digital transformation in today’s AI-driven world.    David and the panel shared essential insights on bridging innovation with responsibility – leading the way toward a balanced, trust-driven future in tech! Here are the key takeaways:   - Human-Centric Transformation: Digital evolution is as much about people as it is about tech. Success hinges on adaptability and openness to change. Overcoming Resistance: Job security and the mental energy needed to adapt are major concerns. Leaders need to empathize and encourage buy-in for real change. - AI’s Double-Edged Sword: From empowering growth to presenting security risks, AI requires a balanced, cautious approach. - Complex Data Security: Data privacy is more vital than ever, but a one-size-fits-all approach won’t cut it. Tailored, transparent policies build trust. - Continuous Learning & Ethics: Staying ahead of AI’s evolution means committing to ethical, responsible practices that put people first.   #DigitalTransformation #AI #Havas #OneHavas #OneAsia Havas | Havas Media Network | Havas Creative Network | Havas Health Network | Havas APAC Rana Barua | BRICE PINONCELY | Kevin Zhang | Alicja Cybulska | Naman Sharma | Joji Jacob | Rowena Bhagchandani | Agnieszka Aga Giedroyc | Nivedita Nayar | Darrell N. | Margot Truyens | Gabriel B. Del Carmen Fiona FILA | Constance Dayot Delétang  

Havas Thailand’s own David Johnson, Head of Strategy, is set to take the stage at The MarTech Summit in Bangkok, happening October 29-30, 2024! 🌍 He’ll be moderating an influential panel on “Leading Digital Transformation: Strategic Marketing Innovations in the AI Era” with leaders from The Mall Group, and Nimble by Krungsri. They’ll dive deep into: - Navigating budget constraints, skill shortages, and organizational barriers - Defining success with AI-driven KPIs and metrics Save the date and prepare to engage in a transformative conversation about digital marketing’s future! 📅 Event Details: 📍 Fuji Grand Ballroom, Hotel Nikko Bangkok 📅 October 29 & 30, 2024 #HavasThailand #OneHavas #OneAsia #MarTechSummit Havas | Havas Media Network | Havas Creative Network | Havas Health Network | Havas APAC Rana Barua | BRICE PINONCELY | Kevin Zhang | Alicja Cybulska | Naman Sharma | Joji Jacob | Rowena Bhagchandani | Agnieszka Aga Giedroyc | Nivedita Nayar | Darrell N. | Margot Truyens | Gabriel B. Del Carmen Fiona FILA | Constance Dayot Delétang

AN UNSTOPPABLE FORCE For many, international travel has become such a routine part of life that it’s considered a given. But with the growing urgency of the climate crisis, the question looms: can this trend continue, or will leisure travel soon be seen as an unsustainable luxury—one we can no longer justify? To explore this, our Global Prosumer study on Travel & Tourism covered 14,000 people across 32 markets, including Thailand. Prosumers are the leading influencers and trendsetters, significantly shape consumption behaviors of mainstream consumers.. The findings reveal that in Thailand, the desire to travel remains strong, undeterred by global concerns. For instance, 82% of Thai Prosumers and 79% of Thai Mainstream consumers agree that, despite the ecological cost, it’s important to travel to relax and unwind—well ahead of the global averages of 77% and 67% respectively. Additionally, 75% of Thai Prosumers and 56% of Thai Mainstream agree that they will never give up flying because discovering the world is too vital for them compared to the 70% and 57% of Global Prosumers and Mainstream. Moreover, Thais are more willing to make sacrifices to keep traveling. A striking 74% of Thai Prosumers and 44% of the Mainstream are willing to give up many things in order to continue traveling, compared to 60% and 40% of their global counterparts.. For the full report, visit HAVS PROSUMER REPORTS through this link: https://lnkd.in/eeSbJeif or contact us at [email protected] to learn more how we can help you leverage our unique understanding of Thai consumers to grow your your business. #HavasThailand #OneHavas #OneAsia #MeaningfulBrand #HavasProsumerReport Havas| Havas Media Network | Havas Creative Network | Havas Health Network | Havas APAC Rana Barua | BRICE PINONCELY | Kevin Zhang | Alicja Cybulska | Naman Sharma | Joji Jacob | Rowena Bhagchandani | Agnieszka Aga Giedroyc | Nivedita Nayar | Darrell N. | Margot Truyens | Gabriel B. Del Carmen Fiona FILA | Constance Dayot Delétang | David Johnson

Join David Johnson, our Head of Strategy at Havas Thailand, at The MarTech Summit in Bangkok on October 29 & 30, 2024.   David will be moderating the panel discussion, “Leading Digital Transformation: Strategic Innovations in Marketing amid the AI Revolution,” alongside leaders from CJ Express Group, The Mall Group, and Nimble by Krungsri. Together, they will explore: - Overcoming challenges like budget limitations, skill gaps, and organizational resistance to change. - Defining success in the age of AI, using KPIs and metrics to drive digital transformation. Mark the date on your calendars!   #MeaningfulConversations