Ogilvy APAC’s Post

‘Challenging perspective’: EE on the value of having a long-term agency partner With a partnership spanning over a decade, EE and Saatchi & Saatchi discuss trust, challenging perspectives and the power of tenure in a crisis https://lnkd.in/eD9ehuC5

In the ever-evolving world of creativity and innovation, it's rare to find moments that truly reshape your perspective. While I may not have been present in the room, listening to the recording of the session with Kevin Koh and Noveri Mandey from MullenLowe Singapore was one of those transformative experiences. Their insights into the art of pitching, honed through years of leading in the advertising industry, offered a treasure trove of wisdom right into my headphones. 🎧✨ Understanding the core problem we aim to solve was highlighted as the cornerstone of a successful pitch. This approach resonates deeply with me, reinforcing the idea that creativity thrives on challenging norms and daring to redefine boundaries. It's about embracing the beautiful complexity of creative work, where there's no definitive right or wrong, but a canvas awaiting our unique strokes. Kevin and Noveri emphasized the critical importance of connecting with our audience on a human level. A reminder that beyond the strategies and pitches, it’s the emotional resonance that truly leaves a mark. This principle is something I aim to embed deeply into my own creative pursuits. Though I absorbed these insights through a screen, the impact was no less significant. It underscores the power of technology in bridging gaps, allowing us to learn and grow, even from afar. A huge thank you to Pei Wen Wong for making these learning opportunities accessible and to Kevin Koh and Noveri Mandey for sharing their invaluable expertise. With the D&AD submission deadline on the horizon, my team—Ashley Koh, Meg-Gayle Dean, and I—are more inspired and motivated than ever to push our creative limits. Let’s bring our ideas to life, break some rules, and make our audience feel something profound. Onward to the finish line! 💪🎨 #CreativeThinking #Pitching #Advertising #TeamWork #DandAD #NTUSG #WKWSCI #MMC

Our founder, David Ogilvy knew the importance of fun when it comes to producing iconic, culture-changing work. As he once noted: When people aren’t having fun, they seldom produce good advertising. Check out the 6th installment of Ogilvy’s Modern Exchange series to learn more about how Creative Director, VML & Ogilvy Japan, "Chiku" Yuriko Chikuyama practices her motto of work hard, play hard in pursuit of creating her best work. Full episode 👉 https://okt.to/isPHFM

Our brilliant VP and Head of Strategy Allan Blair is in the spotlight as he shares his thoughts with Creativebrief on the importance of cultural context in marketing 🙌 He says: “Our focus and expertise on Platforms and Culture (PAC) is vital to what we do. It underscores the importance of the nuances of different platforms and the conversations happening on them. We study the real conversations people are having around your brand, your competitors, and your category and then combine it with our knowledge of how the platforms, their features and algorithms can influence those conversations.” Make sure you check out the article and learn more about how we approach culture at VaynerMedia EMEA https://lnkd.in/ej9e2P59

TBWA\Worldwide’s cultural intelligence unit, Backslash, has released its 2024 Edges glossary—a deep dive into 41 cultural shifts that have the scale and longevity to help brands capture a greater share of the future. More than a trend report, Edges provide our teams and brands the opportunity to see what’s around the corner of culture before it turns mainstream. They don’t spotlight the hot new aesthetics, buzzy social media moments, or here-today-gone-tomorrow fads. Rather, Backslash’s 2024 Edge glossary offers a future-focused look at the most substantial global cultural shifts—taking a nuanced dive into the latest manifestations and tensions that are changing their trajectory. We hope the Edges serve as a blueprint for adapting to the inevitable twists and turns that lie ahead. The full glossary of 41 Edges can be downloaded now at https://lnkd.in/eJAuVJud 👀🔥 #culture #insights #brand #marketing #disruption

Creativity 🤝🏼 discomfort. Fear kills creativity - and not just in PR, advertising and comms. We’re all born creative but can lose our ability or the opportunity to lean into our creative bravery. Loved hearing from Nicole Velik from The Ideas Bodega on ‘The Power of Stupid Ideas: How to Unlock Creativity’ at SXSW Sydney this week. Takeaways that will live rent free in my head: 🦒 Good ideas come out like a “baby giraffe being born.” Give it time to find its feet. The creative process isn’t logical and linear - it is messy, and that’s a good thing. 🎩 Design and develop a culture where it’s safe to share. Hang up the black hat, don’t say “but” and create a neutral playing field. 💬 Reframe the challenge in a novel way to create a stronger starting point for ideas. Be evocative and avoid jargon. 💡 It’s easier to tame a wild idea, than it is to make a boring one exciting. Aim for quantity, then filter and finesse. 🥊 Sometimes you need to fight keep a good idea alive. Protect it with relentless enthusiasm and shepherd it to reality. #SXSWSydney

Disruption is a powerhouse creative strategy. It's especially potent in African American culture. Yet often overlooked in multicultural marketing. It's about making unexpected moves that shake things up—and getting unmatched ROI from your marketing. Isn't it time we bring this dynamic approach to the forefront of multicultural advertising? Get people talking and start something new—creative strategic disruption—where culture meets innovation. DM me for more info for your brand to start disrupting. Let's create bespoke spectacles together. #MarketingDisruption #CulturalInnovation #StrategicCreative

Cultural adaptation is the key to ensuring your message truly resonates with diverse audiences. However, many companies still overlook this critical step, leading to miscommunications and lost opportunities. I’ve seen countless examples where brands failed to connect with local audiences because they didn’t consider cultural nuances. By making cultural adaptation a priority, you can avoid these pitfalls and build stronger connections with your international customers. #Brand #Culture #L10n

In today's increasingly complex world, brands should be risk aware without being risk averse. We are excited to launch Creative Intelligence Partners to help marketers strengthen creative effectiveness without stifling bold work. More from Weber Shandwick’s Brian Williams in Ad Age today.

Continuing our look at South Korea’s 2025 marketing trends, Part 2 dives into the joy of simplicity (#LeisureInEverydayLife), the power of collaboration (#CoevolutionStrategy), and the art of balancing efficiency with emotion (#RomanticReboot). From minimalist branding to co-branded campaigns, these trends highlight how brands can create impactful, meaningful connections. #MarketingTrends #Sustainability #Personalization #DigitalInnovation #KoreaBusiness #FutureMarketing #Waterbe #DigitalMarketing #MarketingInnovation #ConsumerTrends2025