Madzine’s Post

66% of the UAE and KSA consumers claim they have boycotted a brand, either temporarily or permanently, owing to a scandal. New research from YouGov Surveys aimed at understanding the boycott behaviour of consumers in UAE and KSA, reveals the reasons that lead to a boycott and shows what brands can do to win consumers’ trust again. Read more 👉https://okt.to/DU9aKj

The act of boycotting has been around for the longest but gained significant momentum in October 2023, when the Israel-Gaza conflict broke out. As consumers continue to boycott brands, a recent YouGov survey aims to understand this boycott behavior of consumers in the UAE and Saudi Arabia. It reveals why people boycott and indicates what brands can do to win their consumers’ trust again. Data from the survey shows that 66% of UAE and Saudi consumers noted that they have boycotted a brand, either temporarily or permanently, after a scandal. The kingdom has shown more of this behavior, with 72% of respondents from the country showing that they were more likely to say this compared to those in the UAE (60%).

🇩🇰 🇸🇪 Why do Danish and Swedish consumers boycott brands? Our latest YouGov report explores the brands and industries affected by these boycotts. 👉 Download our analysis now: https://okt.to/IQjV6O #consumerdata #consumerinsights #YouGov

From McDonald's and Starbucks, to The Coca-Cola Company and Unilever, a string of multinational brands have reported weaker sales in recent months, after facing #boycott campaigns over their perceived support for Israel’s ongoing military offensive in Gaza. 🙅🏻 But how likely are consumers in different markets to 𝗲𝗻𝗴𝗮𝗴𝗲 𝗶𝗻 𝗯𝗿𝗮𝗻𝗱 𝗯𝗼𝘆𝗰𝗼𝘁𝘁𝘀? ‼️ What are the 𝘁𝗼𝗽 𝗿𝗲𝗮𝘀𝗼𝗻𝘀 for consumer boycotts across markets globally? ✋ How likely are consumers to shun brands that 𝗱𝗼 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘄𝗶𝘁𝗵 𝗰𝗼𝘂𝗻𝘁𝗿𝗶𝗲𝘀 𝘁𝗵𝗲𝘆 𝗱𝗶𝘀𝗮𝗽𝗽𝗿𝗼𝘃𝗲 of?   ✅ What actions are most likely to 𝗲𝗻𝗰𝗼𝘂𝗿𝗮𝗴𝗲 𝗮𝗻 𝗲𝗻𝗱 to brand boycotts by market? Here’s what the latest international research from YouGov 𝗦𝘂𝗿𝘃𝗲𝘆𝘀 reveals: ➤ Part 1 | Unraveling brand boycotts: What are the top triggers for consumer boycotts across global markets? — https://lnkd.in/gMGNW6ud ➤ Part 2 | Defusing consumer boycotts: How can brands regain customers and bounce back? — https://lnkd.in/gE3SjTky Laura Robbie Julie Harris Angela Smith Shazia M. Giles Haynes Fumin Rianto Amir Daftari Catherine Kretzmann Anna Wilson Paul Smith Caroline Burgess Liz Watkinson Chi Wei Teo Gautam Gangaram Ang Kee Ming Mark Pellatt Vanessa K. Hwee Leng Tan Ashley Wen Christophe Le Yoanc Chanya Lee Zoran Pavlovic Philippe Chan Henry Low Leon Li Edward Cessario Hutasoit Novita Saraswati Andre Farsandi Ali Aria Perdana Manish Singhal Bhawna Singh Ebony Stanmore War War Ye Myint Katie Ingman #boycotts #brandhealth #brandimage #activism #consumeractivism #datainsights #consumerintelligence #publicresearch #marketresearch

🇩🇰 🇸🇪 Why do Danish and Swedish consumers boycott brands? Our latest YouGov report explores the brands and industries affected by these boycotts. 👉 Download our analysis now: https://okt.to/aXc05Q #consumerdata #consumerinsights #YouGov

One-third of consumers boycott brands due to Isrel war on G@za, global survey reveals. A global survey has found that over one-third of consumers are boycotting brands due to perceived stances on Isrel’s war against G@za, using their purchasing power to express political views. Edelman’s latest Trust Barometer surveyed 15,000 consumers worldwide, including in the UAE, Saudi Arabia, the UK, US and India. In Saudi Arabia, 72% of respondents are avoiding brands they believe support one side of the Israeli war on G@za. Similarly, 57% of respondents in the UAE said they would not purchase from a brand perceived to support a side. US-based companies like Starbucks, McDonald’s and Coca-Cola are facing significant challenges due to these boycotts in the Middle East, despite many corporations stating they do not support any particular side in the Isreli war on G@za. McDonald’s recently reported a decline in first-quarter sales due to the boycott. This followed an announcement by McDonald’s franchisee in Isrel, Alonyal, that he would provide free or discounted meals to members of the Isreli Occupation forces following the start of the war on G@za. In response, human rights defenders worldwide called for a boycott of the fast-food chain, leading to reported losses, especially in the Middle East. In March, Starbucks announced it would lay off thousands of employees in the Middle East due to the impact of boycotts related to Isrel’s war on G@za. The survey also revealed that geopolitics significantly influences brand choice, with 78% of customers avoiding brands based on their country of origin. https://lnkd.in/eTF_sKhx

In my latest column offering, I raise the question of whether sustained boycotts in Malaysia are hitting the right targets as local franchise holders of major F&B brands seen to have links with Israel suffer sharp losses and suspend parts of their operations. While a legitimate form of peaceful protest, the boycotts on the Malaysian operations of US giants KFC, McDonald's and Starbucks are unlikely to cause much of a dent, if at all, on their global bottom line. At much greater risk would be the jobs of hundreds of Malaysians employed at outlets that have been shut or facing imminent closure as the local operators find ways to stem the financial bleed. Consumers have the prerogative to decide how they spend their hard-earned money based on their personal convictions. But, like with many things in life, one well-intended decision may lead to some unintended consequences. https://lnkd.in/gytk_vXE

From McDonald's and Starbucks, to The Coca-Cola Company and Unilever, a string of multinational brands have reported weaker sales in recent months, after facing hashtag #boycott campaigns over their perceived support for Israel’s ongoing military offensive in Gaza. 🙅🏻 But how likely are consumers in different markets to 𝗲𝗻𝗴𝗮𝗴𝗲 𝗶𝗻 𝗯𝗿𝗮𝗻𝗱 𝗯𝗼𝘆𝗰𝗼𝘁𝘁𝘀? ‼️ What are the 𝘁𝗼𝗽 𝗿𝗲𝗮𝘀𝗼𝗻𝘀 for consumer boycotts across markets globally? ✋ How likely are consumers to shun brands that 𝗱𝗼 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘄𝗶𝘁𝗵 𝗰𝗼𝘂𝗻𝘁𝗿𝗶𝗲𝘀 𝘁𝗵𝗲𝘆 𝗱𝗶𝘀𝗮𝗽𝗽𝗿𝗼𝘃𝗲 of? ✅ What actions are most likely to 𝗲𝗻𝗰𝗼𝘂𝗿𝗮𝗴𝗲 𝗮𝗻 𝗲𝗻𝗱 to brand boycotts by market? Here’s what the latest international research from YouGov 𝗦𝘂𝗿𝘃𝗲𝘆𝘀 reveals: ➤ Part 1 | Unraveling brand boycotts: What are the top triggers for consumer boycotts across global markets? — https://lnkd.in/gMGNW6ud ➤ Part 2 | Defusing consumer boycotts: How can brands regain customers and bounce back? — https://lnkd.in/gE3SjTky #YouGov #Insights #MarketResearch #Brand #Indonesia

If you can’t drive, which do you rely on, Grab, Angkas or JOYRIDE? I remember back in the day when Uber first zoomed into Manila; it was like witnessing the arrival of a revolution on wheels. The city, vibrant with its traditional jeepneys and time-worn taxis/cabs, now had sleek cars that could be hailed with only a smartphone tap. Uber quickly became a game changer and a part of everyday life. But as in many tales, a twist was on the horizon. During a taxi strike in the US, Uber’s decision to suspend surge pricing led to a massive global backlash under the hashtag #DeleteUber. The Philippines wasn't spared in questioning the integrity of this newfound convenience. Fast forward to today, Uber has not been operating in the Philippines since April 16, 2018. In such times, measurement, monitoring, and analysis are vital. They can inform decisions before they are made, helping to predict the impact better. By keeping a pulse on public opinion and media narratives, companies can navigate through storms and steer their brand back into calmer waters. Curious how these strategies can shield your brand during a boycott? Dive into the insights with this article from CARMA: How to Use Monitoring to Protect Brand Reputation During and After a Boycott

As a coffee ☕ enthusiast, let's have a rational discussion about the boycotting incident surrounding the "S" cafe. Since the outbreak of the Israel-Hamas conflict, many countries have initiated boycotts against certain American brands, backed by political and religious reasons, and Malaysia has also joined this trend since 2023, targeting a range of US brands including the usually bustling McDonald's. McDonald's, despite its franchise rights and operations being owned by Saudi Arabia's Reza Group (through Reza Investment > Reza Food Services), following the disposal of Gerbang Alaf Restaurants Sdn. Bhd., employs a significant number of Malaysians who are crucial to the Malaysian economy. In essence, boycotting McDonald's could inadvertently impact the grassroots economic framework. Turning to the "S", its holding company is also listed in Malaysia, and fresh today, there's a call to halt the boycott of the said coffee brand by the major shareholder of the company, noting that most of its employees are Malaysians too. For the past months, "S" has introduced various consumer promotions, such as buy-2-get-2-free or buy-2-get-3-free offers, to maintain a certain level of revenue to cover fixed operational costs, indicating financial pressures. However, who truly comprises the consumer base of "S"? Subjectively, the pricing of S coffee is indeed priced at premium, especially when compared with the more affordably priced ZUS Coffee and the high-quality offerings of HWC Coffee (again, a personal opinion), suggesting that the decline in "S" coffee's revenue in Malaysia might not solely be due to the boycott. Interestingly, my last three visits to S coffee were solely for meetings purposes, which I would utilise their space rather than purely enjoying the coffee, comparatively, I've intentionally visited HWC for their coffee jsut recently. So, is the decline in "S" financial performance (locally) due to the boycott, the need for price adjustment, or a combination of both? This is open to interpretation for both consumer and investors. When was your last visit to "S" and Zus?