McGallen & Bolden Group

#Book - "Tough Times, Great PR" out! Our latest book, "Tough Times, Great PR", is finally out, after 4 months of writing labor. Watch a short introduction video below. The book is about winning #publicrelations, #branding, #communications, and other trending topics, including #AI, for building brands for the 21st century, despite crises and conflicts. You can now purchase the book through Barnes&Noble and Amazon: - *Preferred* - BN (https://lnkd.in/gdsbDZi4) - Amazon SG (https://lnkd.in/g3-tE9Ex) - Alibris (https://lnkd.in/g6r7QCaA) - Amazon (https://lnkd.in/gF9v9R4y) If you like to engage an established B2B PR firm for #asiapacific, talk to us, or visit our website at https://mcgallen.com. https://lnkd.in/gdJXtaH3

Deep in the heart of the Orchard Road shopping belt, we found an established retailer VillageSmith Gifts Workshop (gemworks.com), with shelves full of limited edition lighters and 4-leaf "lucky" clover gifts. The shop also features an advanced laser engraving system for on-site custom engraving for all the products within the shop, run by a professional. Read more below.

One of the fastest-growing technology vendors of user credential management and enterprise privileged access management (PAM), Keeper Security, recently launched its Risk Management Dashboard. Read more below.

FREE news release for startups: Microwire.news is launching a pro-bono for qualified startups to submit ONE free news release on the site. Strictly for startups and not for established businesses or PR agencies. Read more for details. #pr #publicrelations #communication #marketing #success #growth #asia #startup #entrepreneur https://lnkd.in/gNwREvjF

Want to #profit from and grow your business in the exciting #Singapore market? We are one of the oldest and most experienced business strategy, branding, communications and leadership transformation agencies in Asia, having built brands for emerging and multinational businesses in the entire Asia-Pacific region. Talk to us today! #pr #communication #marketing #sales #profit #asiapacific #asia #asean https://lnkd.in/eR35e4wc

Want to #profit from the US$12 trillion #ASEAN market? If you are looking to profit from the ASEAN (Association of South East Asian Nations) market of 10 nations with Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam, you have come to the right place. We are one of the oldest and most experienced business strategy, branding, communications and leadership transformation agencies in Asia, having built brands for emerging and multinational businesses in the entire Asia-Pacific region. Talk to us today! #pr #communication #marketing #sales #profit #asiapacific #asia https://lnkd.in/gGEKTQ5S

What do colors, flowers, and aesthetics have in common? They all shared a space on October 19, 2024, at Shaw Centre in Singapore. Read more below.

#PR and coverage - know the reality: If you are in #publicrelations, whether agency or client-side as #communications lead, you should know the #media world is changing, fast. The good old days of spamming hundreds of journalists and getting tons of coverage is over. Why? 1) Shrinking media - Due to the diminishing returns of the media world, where #advertising revenue is harder and harder to come by with businesses reluctant to spend as before, and with free social media and alternative media providing FREE #news to audiences, there is consolidation of media - which means LESS media for coverage to appear in. 2) Smaller newsrooms - From (1), journalists now have to do more, with less. Layoffs are common and journalists double up as photographers, videographers, video editors, etc. This means there will be lesser interest to pursue deeper stories like the good old days. I was an editor of a tech magazine before in the good old days where we actually tested and toyed with hardware. Today, I honestly don't see much (or if any) such experiments and testing at any media, including tech media in our side of the world. 3) Profit-seeking - From (1), more media are seeking sponsorships and PAID coverage, which in PR terms, would NOT be considered "earned" coverage. However, put yourself in the shoes of a media owner. If nobody advertises, and if nobody pays for coverage, how would such a media keep up its operations of space, infrastructure, human capital, and utilities? It is about reality. Your businesses are purely about profits, and so are the media. Some businesses have become more enlightened to the changing media scene, especially in #Asia, and have gone from a "quantity" (as many coverage as possible) to a "quality" coverage approach. What does this mean? It means looking at how best to marry the best media interests with the best strategic fit of the business' products, and to pursue a good feature, especially a comprehensive or long feature, rather than a "blurb" or "name" mention only. It is more hard work, and certainly looks like less numbers on a dashboard, but the mindshare and branding will be much more compelling. The world is changing, fast. Are you keeping up? If you want to succeed with quality mindshare and branding through #PR and #marketing with one of the most established and trusted names in the field, visit us at https://mcgallen.com, or talk to us today.

Synopsys Software Integrity Group is now Black Duck® Software, Inc., an independent application security firm.

AutoStore, an order-fulfillment technology firm, introduces additional Grid features, an enlarged 18-level Grid, Multi-Temperature Solution, motorized service vehicle, and improvements to its cube control software. Read more below.