Julian Redlich

(ECOM OWNERS) Checkout pages are GOLDMINES, here's why. In the past 4 years we have done CRO for Germany's Top 1% D2C Brands (including HelloFresh, SNOCKS, Giesswein and 85+ more) We realized, Most D2C brands only spend time optimizing their PDP and Homepages. They don't realize that checkout pages have HUGE POTENTIAL. Some think it can't be improved. Most don't even have detailed events to track drop offs. Every part of the checkout process can be improved. We studied 𝟮𝟰 𝗯𝗿𝗮𝗻𝗱𝘀 𝘁𝗵𝗮𝘁 𝗺𝗮𝗸𝗲 𝗼𝘃𝗲𝗿 $𝟭,𝟬𝟬𝟬,𝟬𝟬𝟬,𝟬𝟬𝟬+, Here are 𝟭𝟰 𝘀𝗲𝗰𝗿𝗲𝘁 𝗴𝗲𝗻𝗶𝘂𝘀 𝘁𝗮𝗰𝘁𝗶𝗰𝘀 they use to reduce checkout abandonment. 𝗜𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝗶𝘁: 1. Like this post 2. Comment “Sharing is caring” or "Checkout" (must be connected) And I'll send them to you ✨ P.S. Repost for priority access (the comments ALWAYS get crazy!)

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What a ride for Auctionata 👀 It's a tough reminder of how brutal the app market can be, especially for eCommerce. As an eCommerce software developer, I've seen firsthand how code errors can snowball as the app scales. #ecommerce #retail #webdevelopment #appdevelopment

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Hitting sales targets in May with all the public holidays can feel like such a grind 🏃🏻‍♀️ Here’s what we do at SDRs of Germany when it’s crunch time: — We check in with our most promising deals (Pipedrive’s new AI Deal Spot Feature massively helps us to identify them). — We prospect together and see if we can make use of our network to accelerate deals. — We double down on quality and personalisation, including video selling and voice notes. — We make sure we focus on revenue generating activities and prioritise correctly. And the most important thing: We remember we are not heart surgeons, so no one will die if we don’t hit it — as long as we give it our all and enjoy the party, we can always over perform next month 😜 Good luck to everyone who is still chasing those numbers — you got this 💪🏻 #saleslove

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Stumbled across this crush Static Meta Ads Training from Alex Cooper. Here are 5 take-aways: 1️⃣ Your static ads must have a clear bold headline and direct USP callout. Don’t try to be clever or extra creative, this will kill your ad 🙅‍♀️ 2️⃣ Use psychology-driven design with design elements that intentionally guide your customer to the key points. People really read your ads, they scan for the most important info. Here are suggestions from Alex how to improve your copy design: - Placement and sizing of images - Placement and sizing of headlines - What you say in the headline - Use of fonts and colors - Text warps/distortions - Text highlights - Arrows 3️⃣ Make ads for cold audiences Assume no one knows or cares about your brand and your ads will attract a wider audience 🔥 4️⃣ Focus on how people will feel A classic features vs benefits.. No one cares about how good your product is, people only care about what’s in it for them 💁‍♀️ And to the best rule of all copy: 5️⃣ Say less to say more A clear, concise message sells better. Get rid of all unnecessary words to make your texts crystal clear 👌 Original post from Alex: https://lnkd.in/daJJyr58

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The correct way to set a default value for a key event in #GA4. A key event value (aka conversion value) is a monetary amount you assign to a key event. It is set using the 'currency' and 'value' event parameters. A key event can have an existing value, no value or default value each time it occurs.  . . When you set a default value for a key event, the default value is used only when the event parameters 'currency' and 'value' are not set for the key event. In other words, the default value isn't applied if the key event already has a value. The key event value does not work retroactively.  . . You should set the key event value only for non-transactional key events. Otherwise, you could inflate the sales data. When a key event is directly tied to a transaction, it is called a transactional key event. GA4 report transactional key event as 'purchase'. However, depending on how you set up your tracking, other key events can also be used for transactions. . . When a key event is not directly tied to a transaction, it is called a non-transactional key event. For example, ' newsletter sign-ups' is a non-transactional key event. To compute the true default value for your non-transactional key event, you will need to determine its real worth to your business. For example, how many people who sign up for your newsletter eventually buy products from your website? Let us suppose that after a deep analysis, you found out that 10 people out of 150 (who signed up for the newsletter) eventually ended up buying products from your website, and they bought products worth $1000 So the average value of a newsletter sign-up is $1000/150 = $6.67 . . Follow the steps below to set up a default value for a key event: 1) Navigate to the admin section of your GA4 property and then click on 'Key events' under the 'Data Display'. 2) Click on the three dots menu next to the key event whose default value you want to set. 3) Click on the option 'Set default key event value'. 4) Set the default key event value in your currency. 5) Click on the 'Save' button.

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Nine guaranteed methods to overcome the daily #GA4 BigQuery Export limit... One of the biggest complaints I often hear from GA4 users is hitting the daily BigQuery export limits. Standard GA4 properties have a BigQuery export limit of 1 million events /day for daily (batch) exports. But that still may not be enough for many businesses. Here are my solutions. 1) Re-evaluate your tracking requirements. Do you really need to track all events at such granularity at the GA4 property level? Audit your GA4 property once again and find and remove events that are not business-critical information. Track fewer events.  . . 2) Send more information via parameters than via events, as it can help reduce the event volume. This is because parameters are not counted as separate events, which can help you send more data without hitting the event limit. . . 3) Find and fix duplicate events to reduce the event volume and avoid hitting the event limits. Duplicate events are events that are sent multiple times to your GA4 property. Various factors, such as technical errors, user behaviour, or bugs in your tracking code, can cause them. . . 4) Specify the data streams and/or events to exclude from daily export that you don’t really need, thus potentially overcoming the daily export limit. . . 5) Use streaming export, which allows you to send more than 1 million events per day. The number of events for streaming export is not limited. Make sure that your BigQuery project has enough storage space and quota to handle the streaming export. You can incur additional costs for using streaming export. . . 6) Use a third-party tool to export GA4 data to BigQuery. These tools can often handle larger volumes of data than the native GA4 BigQuery export. . . 7) Track different parts of the website via different GA4 properties. This involves creating multiple GA4 properties, each with its own BigQuery export. Each GA4 property will have its own separate limit of 1 million events per day. That way, you can send more than 1 million events per day without exceeding the export limit. . . 8) Utilize server-side tagging solutions. Filter and aggregate events on the server before sending them to GA4. For example, you could combine multiple small interaction events into a single larger event before sending it to GA4. Process and transform data on the server to reduce the number of parameters or event types being sent to GA4. This allows you to consolidate data before it reaches GA4. Imagine tracking every button click individually. With server-side tagging, you could combine all button clicks within a timeframe (e.g., 5 seconds) into a single "user interaction session" event. This significantly reduces the total event count exported, potentially bringing it under the 1 million limit. . . 9) Upgrade to GA4 360 if everything else fails. GA4 360 has a higher BigQuery export limit of billions of events per day.

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Here are 37 Questions to Instantly Identify Your Conversion Killers ☄️ In the past four years, we have conducted CRO & A/B Testing for Germany's top 1% D2C brands, including HelloFresh, SNOCKS, Giesswein, KoRo, KaDeWe, Purelei, and over 95 more. The #1 learning we had is that nothing is more important than truly understanding your customers' motivations and fears on a deep psychological level. One of the easiest ways to do this is to run surveys that are specially designed to uncover them. 𝗜 𝗽𝘂𝘁 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝗮 𝗡𝗼𝘁𝗶𝗼𝗻 𝗱𝗼𝗰𝘂𝗺𝗲𝗻𝘁 𝘁𝗵𝗮𝘁: - Explains how to approach surveys strategically - Includes 37 ready-to-go Survey Questions - Includes a ready-to-use template for integrating surveys into email, SMS, or WhatsApp campaigns. If you want to truly understand your customers' motivations and fears, you should get this sheet. It will be free until May 31st. After that, you need to pay to access it. Simply like this post + comment “Sharing is Caring” or tag a friend/colleague who should take a look at this and I´ll DM it to you ✨ #ecommerce #research P.S. Thanks for all the support on my last whitepapers. They have been downloaded more than 10,750 times, and I've received tons of messages with amazing feedback 🥰 My goal this year is to create one free and helpful CRO resource every week. The more feedback I receive, the better they will become.

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Here's a swipe file of Top Product Listing Pages (PLP) from $100,000,000+ brands. Why do you need this? Over the past 4 years, we have done CRO for Germany's top 1% D2C brands, including HelloFresh, SNOCKS, and 90+more, generating over $250 million in revenue. During BFCM, we always see uplift in collection page performance. Why? If you are running discounts and users find something they love from browsing, there is a HIGH chance they will buy more. So having a powerful PLP that motivates and inspires users to buy more is a must! If you need that last minute inspiration or just to learn more, here is my personal swipe file of PLPs! 𝗛𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝘁𝗵𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗶𝘀 𝘀𝘄𝗶𝗽𝗲 𝗳𝗶𝗹𝗲: 1. The pages are all editable. 2. If you like it, you can copy and restyle with your brand. 3. You can then use a tool like Framer where you can upload the Figma file. 4. Launch the new page without writing a single line of code. If you want it: 1. Like this post 2. Comment "Sharing is Caring" or tag a friend 3. Repost for priority access (The comments always go crazy!) And I’ll send it to you ✨ P.S. This is my personal swipe file, I add 10-50 pages to it regularly.

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Quick Guide on Google Ads Smart Bidding which leverages machine learning to optimize ad performance. Why Use Smart Bidding? 🤔 Enhanced Precision: Adjusts bids in real-time, taking user behavior and context into account. Time-Saver: Lets you focus on strategy by automating bid adjustments. Custom Goals: Choose strategies that align with your business goals (e.g., maximizing conversions or hitting a target CPA). Best Practices 🧩 Activate Conversion Tracking 🔍: Essential for Smart Bidding algorithms to learn. Define Clear Goals 🎯: Specify your KPIs (e.g., ROAS, CPA) for tailored bidding strategies. Experiment with Different Strategies 🧪: Test options like Maximize Conversions and Target ROAS to discover what works best. Top Bidding Strategies 📈 Target CPA 🏹: Ideal for keeping cost-per-acquisition predictable. Maximize Conversions 📈: Great for high-traffic goals. Target ROAS 💰: Balances bids with return on ad spend objectives.

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Google Search ranking volatility is bursting at the seams - huge volatility over the past 24 hours - is this a sign that the Google core update is coming? More details at https://lnkd.in/ei_ZXYjh #google #googlealgorithmupdate #googleseo #seo 

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Amazon Product Research Strategies 2024 Strategy 6 – Using Advanced Filters to find new product opportunities If you want to find out what’s happening in the top products on page one, this strategy can get you what most product hunters won’t be getting. Open up the Keywords option in the Black Box, enter 4,000 as minimum search volume (Or whatever figures you would like to enter based on your marketplace), set a price range, say $15-$60, use the Competitor Revenue filter and select the monthly revenue figure and put minimum 4 (Sellers selling more than $5,000), then select Competitor Reviews (Out of the drop-down list) let’s less than 75 reviews and minimum number of products (Who have less than 75 reviews), let’s say six and hit Search. This is a great way to find interesting products that remain hidden. #amazon #amazonproductresearch #productresearch

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💎 How to make good ROI from shows like Money20/20? 💎 How (and why) should a B2B Fintech invest in LinkedIn? 💎 Why PR matters for Fintechs, and how to structure it? and a lot more... Last week, I recorded probably the best podcast episode I've done to date, with In Growth We Trust and its two absolutely brilliant hosts, Yoann Pavy and Jake Mayell. Even though I was severely sleep deprived, the conversation turned out great - Yoann and Jake made sure that we covered a variety of topics and I’m sure you’ll find some interesting insights. Listen up if you want to get some tips from my personal Marketing playbook! 🎧 Spotify: https://lnkd.in/eJ8yijMg 🍏 Apple podcasts: https://lnkd.in/eBze9mE5

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A common complaint about #GA4 is that it is difficult to use. Luckily, #GoogleAnalytics is not the only game on the web. In this article, will tell you why you need GA4 alternatives and which ones you might find worth trying. https://lnkd.in/ebGMg37M #google #analytics

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"PLG is not just about lowering your prices and getting a bunch of low-value users." - Vincent Jong 🚀 , Dealfront Think PLG is just for low-value users? Think again! 💡 PLG isn't just about slashing prices and attracting low-value users. It's about strategically enhancing your go-to-market process! Whether you're closing $50k or six-figure contracts, understanding PLG is crucial as it continues to move upmarket. 🌟 Stay ahead of the curve and get familiar with PLG's rising influence. Tune in to our latest podcast episode with Vincent, in which we dive deep into the nuances of PLG and its growing impact on high-value markets: https://lnkd.in/grUEreTj. 🎧✨ #ProductLedGrowthLeaders #PLGStrategy #HighValueUsers #GoToMarketExcellence #PLGRisingInfluence

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Amazon Product Research Strategies 2024 Strategy 8 _ Frequently Bought Together Products Anyone familiar with the Amazon Product Page knows that Amazon shows up Frequently Bought Together Products or Brands, which is a great opportunity for upselling ideas to create product bundles of the products that sell together. For example, if you're selling tomato ketchup, you might want to know what else sells frequently with your product based on the Amazon FBT suggestions. At the same time, you can target frequently bought together products to run a successful Product Targeting PPC campaign. Product Targeting in Helium 10 Black Box is a great tool to get this info with a single click. Just enter your or competitor's product ASIN in the Product Targeting and hit search to get a list of all the products that Amazon has suggested as Frequently Bought Together (FBT) products. #amazon #amazonproductresearch #productresearch

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Here is how you can calculate 'sessions' and 'engaged sessions' in #GA4 BigQuery. First thing first. Both 'sessions' and 'engaged sessions' metrics need to be manually calculated. They are not available as default fields in the GA4 BigQuery export schema. . . You must know the formula (underlying logic) to calculate a particular GA4 dimension/metric in BigQuery. If you do not understand the underlying logic, you will have a hard time using a particular GA4 dimension/metric in BigQuery, even if I give you the exact SQL code to copy and paste. There can be 'N' use cases, and it is impossible to provide pre-built SQL code for every possible use case. // To find formulas for a particular dimension or metric refer to the 'GA4 to BigQuery Mapping Tutorial' article on my website. . . In addition to knowing the formula, you must be familiar with the GA4 BigQuery export schema so that you can easily refer to a default dimension/metric and identify the data type they use. // If you are new to the schema, refer to the 'GA4 BigQuery Schema Tutorial' on my website. . . Once you understand the formula and export schema, it will be easier and possible for you to modify the SQL code to meet your unique requirements. . . To calculate the total number of sessions, use 'Common Table Expressions (CTEs)' and count each unique combination of 'user_pseudo_id' and 'ga_session_id'. . . CTEs allow you to break down complex queries into manageable parts, making the SQL easier to read and understand. This is especially helpful when working with intricate logic or multiple steps in a calculation. With CTEs, you can define a calculation once and reference it multiple times within the same query. This avoids duplication of code and reduces the risk of errors. . . The 'user_pseudo_id' is an event parameter which is extracted as a string value. It is a unique identifier for a user. The 'ga_session_id' is an array of structures within the 'event_params' array of structures. The 'ga_session_id' is extracted as a string value and is a unique identifier for a session.  . . To calculate 'engaged sessions', use Common Table Expression and count distinct sessions for which the value of the 'session_engaged' event parameter is 1. The 'session_engaged' is an array of structures within the 'event_params' array of structures. The 'session_engaged' parameter is extracted as an integer value. . . Armed with this knowledge, you now have two options: 1) Manually create and debug SQL code that implements the abovementioned two formulas. 2) Create a text prompt in 'GA4 BigQuery Composer' (a ChatGPT-powered SQL generator) to automatically create the SQL code for you. . . If you want the SQL code for 'sessions' and 'engaged sessions' metrics, comment 'SQL code' and I will send it to you. If we are not connected, make sure to add me first. **** Share and Like this post if you found it useful. ****

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My Favourite Fake News in Native Advertising (Taboola & Outbrain) 👉 Brands Need External Third-Party Tools to Attain Profitability at Scale. Disclaimer - Arbitrage Marketers (Publishers + Search): this post is not for you! 😉 In 2012-15, Outbrain for Performance & Taboola Dashboards were notably rudimentary in contrast to their current advanced iterations. A pivotal moment emerged when they unleashed their APIs, sparking a revolution in how Brands approached their Campaign Management & Reporting. From 2015 to 2019, Third-Party Tools became indispensable companions for Brands. These tools filled crucial gaps in functionality and provided invaluable support for scaling campaigns across Native Ads' Networks. They weren't just optional; they were essential. However, the landscape shifted as Outbrain and Taboola poured significant resources into enhancing their Dashboards & Features. The question arises: Are external Third-Party Tools still a necessity for Brands? 🤔 In our experience, the answer leans toward the negative. We've successfully scaled numerous campaigns across various verticals without relying on external tools. While acknowledging the excellence of these tools in the market, we've found them to be more of a bonus than a must-have. That being said, the utility of external tools persists in certain scenarios ✔️ Brands with specific needs beyond the current capabilities of Outbrain and Taboola may find them invaluable. Yet, it's crucial to keep in mind that Native Advertising Networks continue to evolve, with new features rolling out regularly 🧐 As the industry progresses, the importance of adaptability and innovation cannot be overstated. Brands must remain agile, leveraging both internal and external resources to stay ahead of the curve in the dynamic world of Native Advertising. Not sure how to take your Native Ads campaigns to the next level? Get in touch with us 😉 -------- Every week, we select a “Fake News” that we heard/read in the Native Advertising Industry and share our views according to our 12 years of experience. At Schwartz Consulting, our goal is simple: support Brands in their ability to find success at scale on Outbrain & Taboola. If you enjoyed the post, simply like ❤️ #outbrain #taboola #nativeads #nativeadvertising

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This is a great article from Mario Fischer https://lnkd.in/ekZ3_zjp Here's a breakdown 👇 Google ranking madness: • Google's ranking system... It's a beast. We're talking billions of queries, machine learning, and more signals than a busy intersection. It's not your grandma's SEO anymore, folks. • New content discovery: - Google's got this trawler system. Think of it like a fisherman, but instead of fish, it's catching new URLs. - Get noticed by Google's crawlers? That's just step one. There's a whole ocean to navigate after that. • Alexandria - Google's fancy indexing system: - It's like a librarian on steroids. One piece of content can have multiple URLs. Mind-blowing, right? - This explains why sometimes you see different URLs ranking for the same query. They're basically twins in Google's eyes. • The ranking process: - Systems like Ascorer and Superroot are the bouncers of the Google club. They're taking 1000 potential results and saying, "Only 10 of you get in." - Twiddlers? These are like the DJs of the Google club. They can boost or drop your ranking based on all sorts of factors. Fresh content? You might get a boost. Stale site? Sorry, mate, you're getting demoted. • Link building (my favorite part): - Links from high-traffic pages stored in Google's HiveMind? Gold dust. - At Linkifi, we're all about getting our clients on those high-authority, high-traffic sites. It's like getting backstage passes to the hottest concert in town (Oasis maybe, where I queued for 8 hours and didn't get tickets 😡). • NavBoost - the user behavior factor: - Click-through rates, time on site - it all matters. - It's not just about getting the link anymore. The content around that link needs to be engaging. Think of it like a first date - you want them to stick around, not run for the hills. • Diversity in your link profile: - Don't put all your eggs in one basket. You need links from all sorts of places. - Think quality over quantity. A link from a relevant, high-traffic site in your niche? That's the holy grail. • Author expertise: - Google's like that teacher who always knew when you were bluffing. They can spot real expertise. - At Linkifi, we've always been about genuine expert commentary. Looks like Google agrees with us. Go figure! • Key takeaways: - Create killer content. Build your brand. Spread your traffic sources around. - It's like a good cocktail - you need a mix of ingredients to make it work. • Bottom line: - SEO and digital PR? They're like peanut butter and jelly. Better together. - It's not just about links anymore. It's about creating an online presence that makes Google sit up and take notice. - And that, my friends, is exactly what we do at Linkifi. Day in, day out. Boom.

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