Weverton Naves

Tired of vanity metrics? Time to measure your PLG success like a pro! Forget downloads and signups that don't tell the real story. In the world of product-led growth (PLG), understanding user behavior is key. This post dives deep into actionable metrics across the entire user journey, from initial awareness to loyal advocacy. (Think AAARRR: Awareness, Acquisition, Activation, Revenue, Retention, Referral). Dezy It, Inc. #productledgrowth #PLG #metrics #growthhacking #startups #dezyit #growthsprint

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“User testing? Too expensive, too complicated, too much hassle.” We’ve heard it all. But that was before. Meet the Userbrain Free Plan—yes, truly free. No hidden costs, no strings attached. Just pure user feedback that helps you make better product decisions. 💡 What’s in it for you? ✨ Sign up for free (no credit card needed—because barriers? No thanks). ⚙️ Set up tests in seconds with our Auto-create feature. 📩 Invite up to 5 testers each month—just share a link. 🤝 Collaborate with up to 5 team members—share insights and align your next steps. No more excuses. No more guesswork. Just real feedback, simplified. Ready to take your product from “maybe” to “definitely”? Start testing today. (Link in the first comment.)

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It's finally here... Your own Product Marketing Sidekick inside Miro. 🥷 Taking the infinite wisdom of our PMM-GPT, you can access this in real-time for instant feedback as you're planning your next product launch, market research project, or setting 2025 OKRs. (It's pretty cool if we say so ourselves). You never need to be an island again. 🏝️ Kudos to the team at Miro who have helped us incorporate this and been working hard over the last few months. 👏 If you use Miro, go check it out and give us lots of feedback on what you think. https://lnkd.in/eJFbY657

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🔍 A/B Testing Tips for Product Managers A/B testing is all about fine-tuning for better results. Here’s how to stay on track: 1️⃣ Frequency: More tests mean better odds of finding winners. Think of it like buying more lottery tickets. 2️⃣ Win Rate: Boost success by basing tests on data, not just gut feelings. 3️⃣ Effect Size: Focus on changes that make a big impact, not just minor tweaks. Balance these three, and you’ll nail your A/B testing strategy! For more, check out Alex Birkett’s blog: ‘What’s the Ideal A/B Testing Strategy?’ #ProductManagement #ABTesting

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I will spare you the search: yes, AI Overview has expanded to over 100 countries. 😶‍🌫️ But not Europe. 😶‍🌫️ (yet) #seo #googleupdate #ai #seoai

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Now, this is veeeery interesting. Google is basically a monolith that has by far the biggest share of market (to put it mildly). The actual "competitor" is Bing and we all now the space that occupies, all the rest are niches. SearchGPT (maybe just "Search" in future?) might be the first serious competitor to Google in ages. Honestly, this can be only good for the market and for us. Ok...maybe not for us SEOs working on another new platform 😅 #seo #google #openai #searchgpt #chatgpt

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Hack Your Growth: A PM's Guide to Growth Hacking ✨ Want your product to take off? Growth hacking isn't magic - it's about strategic experimentation! This post explores user acquisition strategies like content marketing & SEO, plus growth frameworks like AARRR to identify opportunities. 🔎 Learn how A/B testing helps you optimize features & messaging for maximum impact. Remember, growth hacking is about data-driven decisions and continuous learning. 💡 #productchallenge #productmanagement #pmschool #productmanager #hiring #tech #pm #b2c #b2b #fintech #startup

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Why Minor Design Choices Matter: Did you know that even small design tweaks can lead to user frustration? This often results in low satisfaction and high churn rates. A/B testing lets you identify the features that make or break user satisfaction. Ready to set your product free and unleash its full potential? Contact us at [email protected]. www.user.com.sg #ABTesting #UXResearch #UserExperience #userinterfacedesigner #humancenteredesign #uxstrategy #uxexperts #usability #uxsolutions #usertesting #uxinsights #uxcommunity #designresearch #sentosaisland #tokyoluxe #neworleansrealestate #hanoitravel #perthlifestyle #uxinspiration #uxinnovation #userfocuseddesign #uxdesignthinking #uxresearchmethods #uidesigner #userfriendly #goldcoastbusiness #manilaphilippines #uxworld #uxdesign #ui #singaporelife #china #uiuxshowcase

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- Want to skyrocket your customer engagement and sales? 📣 Push notifications are the secret weapon your app needs! 🚀 - Why push notifications? 🤔 Reach your customers instantly: No matter where they are or what they're doing, your message is right at their fingertips. Drive engagement: Keep your app top-of-mind with personalized offers, exciting new products, and important updates. Boost loyalty: Show your customers you care by keeping them informed and delivering value straight to their screens. Increase revenue: A simple notification can drive sales and turn casual users into loyal fans. Don't miss out on this game-changing opportunity! Head back to your app builder and activate push notifications today. ✨ #stacks

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Looking to boost your product-led growth with Userpilot? Not sure which pricing plan is right for your company? We've got you covered! Check out this in-depth review of Userpilot's pricing plans and features to help you make the best decision. #SaaS #userpilotpricing #productledgrowth #growthplatform

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🤔 How long does it take users to reach their first “aha” moment? No matter how many ✨shiny new features✨ are on your roadmap, your users will abandon your product if they can’t immediately see and experience its value. Find out if your product’s time to value is faster, slower, or on par with your peers in our interactive benchmarks tool: https://bit.ly/3VGsqkz #Product #ProductManagement #ProductManagers

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Product managers know that all session replay solutions aren’t created equal 📊. Yet they all aim to answer one core question: What are your users experiencing within your product? With point solutions, the answer to that question is siloed across your product stack. But with a session replay tool that’s already integrated with your product analytics (cough, Pendo Session Replay), you can get a holistic view into the user journey 🖥️ , pinpoint user signals, and act on what you’re seeing. Learn more ➡️: https://bit.ly/3JPOseW

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Valuable info in this Backlinko piece on #CRO. Loved the diagram of the #stagesofawareness showing how to talk to users at each stage. Now, the big question: how do we get CRO + Content + Design teams in one room to build that #userfocued consistent messaging us #marketers are always talking about? 😜 https://lnkd.in/e_52D8tz

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Leaders, you're failing 1 in 3 product marketers. Our State of Product Marketing 2024 report revealed a leadership disconnect in product marketing. Only 66.3% of product marketers feel supported by their leadership teams. That means over 1/3 of these key strategists don't have the backing they need to drive impact. Product marketers are the lynchpin between product, marketing, and sales - but they're being left behind. It's time for leaders to step up and empower their product marketing teams. Align around shared goals, provide resources, and foster an environment of collaboration. When product marketers thrive, your whole go-to-market strategy levels up. Don't let this crucial function fall through the cracks. 📈 The future is product-led. Is your leadership ready? Read the full report here: https://lnkd.in/e8HU_qEJ #ProductMarketing #Leadership #MarketingSuccess #2024Report #IndustryInsights #GTM

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Your CRO isn’t broken. It’s perfect. But you're still missing massive growth opportunities. Here’s how to double your conversion rate with easy CRO hacks: Start by analyzing your landing pages’ top-performing elements. Test different versions to see what boosts engagement. For example, Skyscanner used A/B testing to increase lead conversions by 52%. Next, optimize your speed to lead time. Shorten response times by using automation tools for instant replies. Research shows that companies responding within 5 minutes see a 400% improvement in lead qualification. Finally, tweak your call-to-action buttons. Change the color, size, and text to something bold and clear. When HubSpot updated their CTA buttons, they saw a 30% increase in click-through rates. Double your conversions by testing, optimizing, and repeating these strategies. P.S. Have you A/B tested your landing pages yet? #Leadership #Sales #Marketing

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📲Are your push notifications actually getting delivered? Push notifications are one of the most cost-effective ways to drive engagement, build brand recall, and increase user retention. But here’s the catch—what if those well-crafted notifications aren’t getting through? 💬 Many brands face low delivery rates, resulting in missed opportunities to connect with their audience and, ultimately, boost revenue. In our latest article, we dive into why push notifications might go undelivered and provide tips to address these issues. Click the link below to read more!👇 #PushNotifications #MarketingAutomation #CustomerEngagement #MarketingTips #FlareLane

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Are you using Meta Ads for your business? Future is easy and scary Meta is rolling out ad-free subscriptions for Facebook and Instagram in Europe. While it sounds like a win for user experience, it poses a new challenge for digital marketers and small businesses in the B2B and B2C space. 💡 With fewer users seeing ads, building brand identity will become more critical than ever. This shift could redefine how we approach customer acquisition and retention. 🤔 What if Meta brings this to India? Start focusing on Organic Strategies/Brand Building #europe #ai #ads #digitalmarketing #meta #smallbusiness #B2BMarketing #B2CMarketing #brandidentity #marketingchallenges

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👋 📈 This graph terrifies bad agencies. But every great brand spending on ads deserves to see it. Here's the chart you should run ads off no agency is showing you. Note: I'm using a lite version of Contribution Margin (CM) to isolate for ad performance. Calc: CM = Gross Profit - Ad Costs Forget in-platform ROAS - it's a vanity metric. Either (Revenue * Gross Margin) - Ad Costs is going up or it isn't. Either ads are driving profitable growth or they're not. The best agencies keep it simple and are brutally honest. Make sure you have one if profitable growth is the goal.

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Why ‘Content & Context’? Because words without context are like a map with no landmarks. Our newsletter dives into how UX content fits (or doesn’t!) in every situation. From onboarding to error messages, each message should feel like it belongs. Curious? Get ready for insights you won’t find anywhere else. 📝 Subscribe now and be among the first to receive issue #1 next week! 🔗 https://lnkd.in/dGvzcsz3 #UXWriting #UXNewsletter #ContentDesign #ContentnContext #ProductWriting #ContentCommunity #UserExperience #NewsletterLaunch #WritingCommunity

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