Raya Gorter

Embarking on a #ModularContent journey? The first key to success is Being Selective about what content you modularize. At Shaman BV, we recommend: ✅ Modular Content System for: - Core brand claims - Product information - Heavily regulated/reusable content ✅ Brand Design Templates for: - Single-use assets - Local initiatives - Minimal reviews ✅ Asset Builder for: - Regional campaigns - Reusing approved assets - Light localization Applying modular content as a one-size-fits-all solution risks wasting time and resources. Be discerning - choose the right tool for the right job. Our powerful platform offers solutions tailored to your needs. By Being Selective, you ensure a focused, high-impact #ModularContent strategy aligned with your goals. Trust Shaman BV to guide you in unlocking the full potential of this game-changing approach. The path to #ContentExcellence starts with strategic choices. #LifeSciencesMarketing #ContentStrategy #BrandContent #ComplianceReviews #LocalizationContent #ShamanBV

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My favourite thing about AI? Is NOT my main job. Day to day- I work with AI projects and I: 1/ gather ideas from business (also help them ideate and see where AI can be applied) 2/ scope 3/ measure potential impact 4/ build scaling strategy incl. Internal vs. external build, prioritisations with business etc. 5/ get strategy endorsed 6/ structure POCs and Pilots 7/ help business and tech/it/ds/vendors get to the outlined goals and ensure communication is aligned 8/ measure poc 9/ drive scale..... ->That is difficult. ->And fun. -> And I like doing difficult things. There is a pattern of that through my career. But my favourite part about AI? Is explaining: -What AI is -How it works -And SPECIFICALLY how it can be used in someone's work 🔥 And seeing how the eyes go big "OMG this will save me 2h tomorrow" Yes it will. What is your favourite part about your work? ⬇ #ai #learnai #genai #growth #productivity

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X or Y - a very fundamental difference https://lnkd.in/ew6EMK6K

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Here's to the next chapter in our story. Long live SBC!

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🌟 𝗛𝗮𝗿𝗻𝗲𝘀𝘀𝗶𝗻𝗴 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸: 𝗞𝗲𝘆 𝘁𝗼 𝗦𝘁𝗲𝗹𝗹𝗮𝗿 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁! 🚀 In the fast-paced world of product development, understanding the direct link between customer feedback and product success is crucial. It’s not just about creating what we think is best, but rather shaping our innovations based on what our customers genuinely need and desire. 𝗪𝗵𝘆 𝗶𝘀 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲? 🤔 Customer feedback acts as a compass guiding the product development journey. It ensures that the product not only meets but exceeds customer expectations, leading to increased satisfaction, loyalty, and, importantly, a robust bottom line. 𝗔 𝗥𝗲𝗮𝗹-𝗪𝗼𝗿𝗹𝗱 𝗘𝘅𝗮𝗺𝗽𝗹𝗲: 🌐 Imagine a local coffee shop introducing a new coffee blend. Rather than assuming what customers might prefer, the shop owner decides to engage directly with them, seeking opinions on a variety of blends. Feedback is gathered through taste tests and direct conversations about aroma, flavor profile, and even the branding of the new blend. Based on the responses, the shop owner discovers that a significant portion of their clientele prefers a lighter roast to the darker ones previously favored. Acting on this information, the shop introduces this new, customer-approved blend and sees a remarkable increase in sales and positive reviews—clear evidence of the power of listening to your audience. Engaging with your customers and seeking their feedback isn’t just beneficial; it’s essential for staying relevant and competitive in today’s market. Tools like SurveyMonkey, Google Forms, and direct customer interviews are invaluable resources that can help you gather and analyze feedback efficiently. What You Can Do Next: 1) Start Small: Implement a simple feedback form on your website or a quick survey after purchase. 2) Act on the Feedback: Show your customers that their opinions matter by making real changes. 3) Keep the Loop Going: Regularly update your feedback mechanisms to adapt to changing customer needs and market conditions. Remember, integrating customer feedback isn't a one-time task—it's a continuous part of the product development lifecycle that can yield tremendous rewards. Let's make customer-centric innovation the cornerstone of our product development strategies. Share your thoughts and experiences below! 👇

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Fridays are for learning at Bekaert and together with Fokke Lowie, I had the pleasure of leading a Learning Friday session for our ADS (Advanced Digital Solutions) team on Marketing Automation. During the session, we delved into the transformative power of marketing automation in today's rapidly evolving digital landscape. From streamlining workflows to enhancing customer engagement, the potential for growth and efficiency is immense. Here are some highlights from our session: 1)     Marketing Automation is everywhere, we have to leverage its opportunities. 2)     The journey doesn't end with building a portal. 🛠️ Embracing automation and data-driven strategies is essential in navigating the complex B2B customer journey. 3)     Excited to share that Adobe Marketo is our trusted ally in marketing automation. Reach out to us to discover its capabilities! 4)     🌟 We're pioneering new flows, especially in Hydrogen CEP and Construction CEP, to elevate lead generation. 5)     As technology advances, new possibilities emerge in AI & Machine Learning. Let's stay ahead of the curve! Thank you to everyone who joined us for this enriching learning experience! And special thank you to Elke Lobbens for including us in the Learning Friday's program! Let's continue to embrace the power of marketing automation to drive growth and success. #marketing #marketingautomation #AI #Marketo #B2BMarketing ##Innovation #LeadGeneration #StayAhead

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Hey there! Just wanted to share our #SOPoftheMonth: 'How To Setup A Social Listening Campaign.' It's all about tuning into what our audience is saying, and honestly, it's super cool. This could be the game-changer you've been looking for to boost your online presence! Check it out and subscribe here: https://cli.re/8AYyN3

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Breaking down a performance ad we created: (For one of Holland's fastest-growing DTC brands, DUTCHIES 📿) Watch how we built it: - Opens with UGC comment (social proof) - Shows detachable strap feature - Highlights premium leather quality - Ends with full range (99+ styles) - Clean brand close Why this format converts: 1/ Uses real customer questions (Builds instant trust + reliability) 2. Premium but approachable (Quality features without the luxury price tag) 3/ Technical excellence: - Short-form sweet spot - Clear feature showcase - Zero price focus - Lifestyle-first approach With this approach, we helped double their ad budget in 3 months. Now we're scaling them into the German market. Remember: The best hooks often come from your comments section. _ _ _ _ ♻️ Save this if you create DTC content 🔔 Follow me for more ad breakdowns

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🚀 Want to achieve sustainable growth for your business? It all starts with PEOPLE. At Round Table Marketeers, we believe that your team is the key to success—whether you're aiming for hypergrowth or looking for consistent, moderate expansion. Our latest blog dives into how empowering employees and fostering a culture of innovation can unlock your business's full potential. 🌟 ➡️ Read more about how a people-first approach is the driving force behind our client success: https://lnkd.in/grQJ8AD5 #PeopleCentricGrowth #BusinessGrowth #SustainableSuccess #EmployeeEngagement #MarketingStrategy #RoundTableMarketeers

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𝗖𝘂𝗿𝗶𝗼𝘂𝘀 𝗮𝗯𝗼𝘂𝘁 𝗵𝗼𝘄 𝗔𝗜 𝗰𝗮𝗻 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺 𝗽𝗵𝗮𝗿𝗺𝗮𝗰𝗲𝘂𝘁𝗶𝗰𝗮𝗹 𝘀𝗮𝗹𝗲𝘀? Discover what a typical day for a Sales Representative like Michelle might look like in the very near future! With AI support, the quality of customer interactions can reach new heights. Explore the possibilities and see how your team can benefit already today. 𝗖𝗼𝗻𝘁𝗮𝗰𝘁 𝘂𝘀 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲! 👇 https://lnkd.in/esrAA67h 🔔 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗣𝗵𝗮𝗿𝗺𝗮 𝗔𝗜 𝗪𝗲𝗲𝗸𝗹𝘆: https://lnkd.in/eHeCNf7N  #ctcHealth #Healthcare #AI #SalesAutomation

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Want to take your audience engagement to the next level? 🎮✨ Watch our latest video on how interactive content and gamification can turn casual viewers into active participants! Boost your brand’s impact by making marketing a game everyone wants to play. 🚀 #InteractiveContent #Gamification #BoostEngagement

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Naming matters. A gravy train involves neither gravy nor trains. A coat of arms isn't something Lady Gaga might wear. A Dutch oven wouldn't be great for prepping a meal in The Netherlands. Performance marketing doesn't 'perform' in the financial long run, and is mostly devoid of any captivating performance in its content. In a new ad effectiveness course, Advertising Principles Explained, Orlando Wood & Paul Feldwick suggest an alternative term: 'salesmanship' (vs. showmanship for long-term, fame-focussed, brand-building) and talk about which you should prioritise for commercial success. https://lnkd.in/eqjMY3xh #marketing #advertising

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Say what? Persona's in Sales Navigator? Are they the solution? The holy grail? Or is it just a design error? On Sunday, in our 8th episode of #BeyondConnections, Perry van Beek and I will discuss the pros and cons of personas.

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Do you lead your life by your values? What about your business? As marketeers we often talk about defining and living your values to attract your ideal clients – the people that really make your heart sing to work with. But, that is not the only reason, they guide and influence the decisions we make on the work that we accept and the companies we're willing to partner with. When I was first starting out as a freelancer, I had an idea of my values, but I’d never taken the time to *really* think about them, understand them and how the play out for me day to day. I've got to say, the work was eye opening and so, SO valuable – thank you Alison O'Leary for guiding me through and opening my mind! I’ve learnt a lot about myself, and I’m trusting my decisions. I am ME, and there is no-one quite like me, but there ARE people who share my values. This in one of the topics we cover when working with our clients on personal brand, being clear on who we are, and how we work can make showing up as ourselves so much easier and much more fun. Have you done written down your values? How do they show up for you at home and at work? #values #personalgrowth #21DaysBCP #personalbrand

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I'm a big believer in the power of people when it comes to unlocking success. With 25 years of experience and skills in business, I'm excited to help your business achieve even greater success!🔑 Please feel free to contact me now at [email protected] for support. #success #innovation #growth #partnerships"

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