🥳Egy ezüst és egy bronz szobrocskával gazdagodtunk az idei Effie díjátadón! (PLEASE SCROLL DOWN FOR ENGLISH) 👉🥈A legnagyobb büszkeség, amikor a kampányunkat a kreativitásáért és a hatékonyságáért is elismerik. A K&H Bank – “A Gamervilág Bankja” ifjúsági számlanyitás kampány egy Ezüst Penge és a Mediaspace Global Changemakers' Awards bronza után most újra ezüstöt érdemelt. A K&H a piacon először League of Legends Riot Pointokkal jutalmazta a számlát nyitó fiatal gamereket. 👉🥉Társadalmi célú kampány kategóriában érdemelt bronzot a Egis Betadine kampánya, amely a Hintalovon Gyermekjogi Alapítvány szakmai együttműködésével valósult meg, a Publicis, a Noguchi és a VML csapatának közös munkájával. A kampány a gyerekek online biztonságával kapcsolatban nyújtott hasznos tudnivalókat a szülőknek és anyagi támogatást az alapítványnak. ✨Köszönjük ügyfeleink bizalmát, nyitottságát és támogatását! Jövőre találkozunk ugyanitt! #WeAreVML #Effie2024 ◽◽◽ 🥳We won a silver and a bronze at this year's Effie Awards! 👉🥈It is our greatest pride when a campaign is recognized for both its creativity and effectiveness. K&H Bank's “The Bank of the Gamer World” youth account opening campaign has earned a silver again—after a Silver Blade, and a bronze at the Mediaspace Global Changemakers' Awards. K&H Bank was the first in the market to reward young gamers who opened an account with League of Legends Riot Points. 👉🥉 Egis's campaign for Betadine, created with Hintalovon Children's Rights Foundation and with the joint work of the Publicis, Noguchi, and VML teams, earned bronze in the social responsibility category. The campaign provided information on children's online safety and raised funds for the foundation. ✨Huge thank you to our clients for your trust, openness, and support! See you again at the awards ceremonies next year! #WeAreVML #Effie2024
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NFTs have generated a hype in the #sports industry over the last few years, leaving many #fans disappointed. The reason is that many sports organizations launched NFTs prematurely without concrete benefits...mostly to generate some additional revenue without adding value to their fans. Even today, there's still a lot of uncertainty about how sports NFTs should be designed and what features they need to really bring value to fans. Our recent #scientific study published in the International Journal of Sports Marketing and Sponsorship (Emerald Publishing) aims to provide recommendations for sport organizations on how to design their future NFTs to encourage mainstream adoption and enhance the #fanexperience. Check out the study and don't hesitate to get in touch if you would like to discuss further: https://lnkd.in/efVfeaDd
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GAME ON 🎮 KFC Saudi Arabia is leveling up its “Play KFC” platform called “The Original Gamechangers” campaign, which supports female gamers in partnership with the Saudi Esports Federation (SEF). The initiative aims to break barriers and promote inclusivity in gaming. Learn more about how KFC is diversifying the global esports stage and spotlighting female gamers: https://lnkd.in/dFwhk8tU
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Let’s break down your branding: Should you focus solely on esports? Theoretically, if you heavily invest in marketing and people become interested in esports content, it could work. However, the audience may be limited, and you’d be targeting the same group over and over. To boost revenue, it will be more effective to diversify with content like casino and instant games. This way, you tap into a broader player base. So, what’s your strategy: focussing on a single product or offering a wide range of content? #turbostars #turboplatform #turbogames #turbosportsbook #igamingsolutions #instantgames
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Creator led watchalongs will continue to gain momentum It's interesting to see the Esports World Cup open up co-streaming rights for creators. This means creators can host a watch party with commentary where they’re broadcasting the official feed of the EWC on their channel. BUT there is a catch. It's non-commercial rights only. So creators can't integrate any sponsor segments into their stream, including stream overlays, shoutouts or product placements. I love that we’re on the brink of deeper experimentation in how sports are consumed, extending reach to more demographics. A movement we call ‘Decentralised Streaming’. But I think for this to truly work rights-holders need to find workarounds to value the reach and engagement creators bring (i.e by allowing them to monetise), whilst not upsetting fee paying broadcasters. H/T to Mohammed Sayeed Khan for highlighting this in the Sports Pundit chat.
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The panel 'Activating the Gaming Territory: A Key Strategy for Brands in Africa's Gaming Industry' brought forward compelling insights on the rising trends in gaming, especially mobile gaming. Moderated by Hassan Rouissi, the discussion highlighted the importance for brands to develop a focused gaming strategy, particularly around mobile platforms. Speakers Nissrine Souissi, Najib Amarche, Yesim Oztekin, and Eldwin Pradipta emphasized the need for brands to be strategic in choosing the right gaming partnerships. They underscored that while brands may be choosing gaming today, it will soon become essential. With no specific demographic or gender profile dominating gaming, brands need to act now to stay ahead in this dynamic space. Content by: BRAND BUILDER MOROCCO #ADS #ADS2024 #AfricanDigitalSummit #GAM
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#AdgullyExclusive: Five years, 160 mn users - How FanCode's user base has grown 5X in last three years In an interaction with Adgully, Yannick Colaco, Co-Founder of FanCode, delves into the factors driving the platform’s success, what sets FanCode apart from competitors, the strategic decision to broadcast international sports like MLB and F1, and the role of technology in enhancing user experience. Additionally, Colaco also shares insights on significant partnerships, including the recent collaboration with Hardik Pandya, and key metrics that highlight FanCode’s growth trajectory and user engagement. read more: https://lnkd.in/dZGxwFKB ✍🏼 Siddhesh Shirsat #sports #gamingplaform #onlinegaming #onlinesports
Five years, 160 mn users - How FanCode's user base has grown 5X in last three years
adgully.com
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🌎 MetaBet Enhances Sports Widgets with Latin American Spanish and Brazilian Portuguese Versions These smart widgets are designed to engage users and keep them on-site by offering a seamless blend of sports data - including scores, schedules, and standings - alongside the odds. Read the full article here ➡️ https://lnkd.in/eSMTFUpV #igaming #igamingnews #igamingindustry Mark Phillip
News - MetaBet Enhances Sports Widgets with Latin American Spanish and Brazilian Portuguese Versions
igaming.news
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🖐🏻 Hi everyone, I'm Doğukan. I was born in a small town in Türkiye (you've probably never heard of my town, even if I tell you its name :D). My gaming passion began in 2006 when I first encountered computers and the internet. Despite the prevailing sentiment that these pursuits were frivolous, my passion for gaming only grew stronger. By 2012, I had immersed myself in Counter-Strike esports, beginning my journey into this vibrant and challenging industry. I want to share a story that is very close to my heart – the journey of GG Esports Media – a project born out of passion and perseverance in the face of immense challenges. Four years ago, with nothing but a dream and an unwavering love for esports, I founded GG Esports Media in Turkey. What began as a modest venture quickly turned into a mission to create the largest esports platform and media outlet in the country. However, the path was anything but easy. In the beginning, we were a small team of enthusiasts working tirelessly around the clock. We faced countless obstacles – from financial constraints that threatened to shut us down to the daunting task of making a name for ourselves in an industry dominated by big players. There were moments when it felt like the odds were stacked against us, but giving up was never an option. When the financial challenges became insurmountable, we had to close our website a year ago, and the team went their separate ways. But even then, I couldn’t let go of the vision. I decided to continue GG Esports Media alone, pouring every bit of my energy and resources into our Instagram presence. It was a daunting task – creating news, statistics, content designs, and engaging reels single-handedly, all while battling the reality of limited funds. Despite the hardships, my determination never wavered. I believed in the potential of GG Esports Media, and slowly but surely, we began to see the fruits of our labor. Our Instagram account started gaining traction, and soon, we became Turkey's most-followed and interacted esports media platform on Instagram. We even earned a meta-verified blue tick, a testament to our growing influence. Our journey is far from over. I have visions and ideas that expand my horizons, such as organizing esports tournaments under the umbrella of GG Esports Media and establishing an academy to nurture young and talented players. ⚡ The future holds endless possibilities and I am more determined than ever to realize our vision. #Gaming #Esports #Media #ContentCreation #Passion #Journey
🚀 I'm thrilled to share the incredible growth of GG Esports Media on Instagram over the past six months: • Followers: I've seen our follower base grow from 3,800 to 14.6K, reflecting the growth and engagement of our community. • Monthly Account Reach: My efforts have led to our reach skyrocketing from 36K to over 1 million accounts monthly, highlighting our expanding visibility. • Total Account Reach: We've connected with over 5 million accounts in the first half of 2024, solidifying our presence in the Turkish esports community. • Total Views: Since January 1st, our content has amassed over 15 million views, underscoring its impact. • Engagements: In the past six months alone, we received an amazing 900K engagements, demonstrating the strong connection our content has with our audience. • Additionally, GG Esports Media's Instagram account has obtained the blue verification badge. These achievements demonstrate my dedication and the effectiveness of our strategic initiatives. Leading these projects, from content production to engagement methods, has been both challenging and rewarding. #Esports #Gaming #SocialMedia #InstagramGrowth #ContentCreation Reflect on our journey so far! ⬇
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diving deep into something I’m really passionate about—tokenized assets and this week let’s look at merchandise. Let’s talk about #ownership. The sports memorabilia market is evolving, and we’re seeing some incredible numbers: 📊 3.1 𝐁𝐢𝐥𝐥𝐢𝐨𝐧 𝐛𝐲 2030: That’s the projected growth of the global sports memorabilia market. But what’s really cool is how tokenization is helping brands offer fans more than just stuff—they’re offering ownership. (Source: Market Decipher) 🙌 70 % 𝐨𝐟 𝐅𝐚𝐧𝐬: Yup, that’s right. A whopping 70% of fans say they’re more likely to buy tokenized merchandise that comes with exclusive content (Market Decipher). At AuthentifyIT, we’re making this shift happen—helping brands protect their products and giving fans #digital experiences that make them feel part of something bigger. #Tokenization #FanOwnership #SportsMerchandise #FanEngagement #BiancaLopes #Sports #Memorabilia
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iQOO and 8Bit Creatives Secure Historic Esports Naming Rights Deal In a game-changing move for the Indian esports scene, 8Bit Creatives has partnered with iQOO in the largest naming rights deal in Indian gaming history. Under this landmark...
iQOO and 8Bit Creatives Forge India’s Biggest Esports Naming Rights Deal: A New Era for Gaming
legendesports.in
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