Groupement des Annonceurs du Maroc GAM’s Post

🌟 Skill-based gaming is changing the game for iGaming operators. 🌟 In today’s iGaming landscape, players want more than just luck—they crave challenge, strategy, and the thrill of skill-based competition. This trend is transforming the industry, creating fresh opportunities for operators to engage tech-savvy audiences and boost retention. Our latest article dives into why skill-based games like Mega Bingo and Mega Solitaire are drawing in new demographics and helping platforms build player loyalty through features like skill-based matchmaking and global leaderboards. If you're an operator looking to enhance engagement and retention, this is for you. 📈 Ready to explore the future of iGaming? Discover how skill-based games can elevate your platform’s success. Link in the comment! ⬇️ #SkillBasedGaming #iGamingTrends #PlayerRetention #MegaFair #InnovationInGaming

Gamers are no longer a niche audience. In-fact, gaming is a part of the day for millions of Canadians across Canada. So, don't be a fool and start thinking of gaming as an audience strategy. Need help on where to start? Get in touch with the link in our bio. #ingameadvertising #adstrategy #aprilfoolsday

🎮 The proportion of gamers in the Philippines is higher than the APAC average. So how can brands effectively engage them? Tippie Tan, Associate Strategic Planning Director, OMG/OMD Philippines shares in an in-depth article for the WARC Spotlight series on e-sports and gaming in Southeast Asia, how brands can rethink ways to drive value for Filipino gamers within and outside the game by considering cultural nuances. These Philippines-specific insights ultimately indicate a wider trend found in Omnicom Media Group APAC's gaming research titled 'Unlocking Gamers in Asia Pacific': gamers can no longer be considered a niche group. Thank you Rica Facundo for this opportunity! Read Tippie's full article below ⬇ #gaming #advertising #mobile

Great figures, TV not dead yet etc. etc. But why do networks use “minutes streamed” as the headline metric for BVOD? All advertisers do, or should, frequency cap. Surely we care more about uniques (reach) and at a pinch number of streams (frequency)?

FOLLOW THE GOLD – it is summer, it is hot, and the video game industry in Saudi Arabia is booming, making it a key player in the Middle East North Africa (MENA) region. With a market growth rate of 41.1% year-on-year, the country generated over $1 billion in gaming revenues in 2020, supported by 21.1 million gamers. Demographically diverse, Saudi gamers include 42% women and a broad age range. Esports, bolstered by government investment and initiatives like the Savvy Gaming Group, is rapidly expanding, contributing to projected revenues of $6.8 billion by 2030. The industry also sees rising female participation, despite cultural challenges. https://lnkd.in/d2kH6p_R

100s of brands descend on gamescom this week in a bid to connect with gaming audiences. Gaming is a cultural juggernaut, with brands from across sectors vying for the attention and conversion of gaming audiences. By partnering with a gaming brand you can tap into a passionate and dedicated fan base however it’s crucial to approach these strategically. Gaming audiences can smell inauthenticity a mile away - slapping a logo on an in-game map or an esports team just isn’t going to cut it. Key things to remember: ✅ Authenticity is key: Avoid generic messaging and focus on creating genuine connections with gaming communities . ✅ Understand your audience: Tap into audience motivators thorough psychographic segmentation and tailor your messaging and content to specific target groups ✅ Leverage expertise: Collaborate with experts who understand the gaming industry and can help you navigate its complexities. Read about this approach in action in this recent esports campaign with Nokia https://lnkd.in/g7bsqkiV DM me to speak more about how to maximise partnerships in gaming. #gamingpartnerships #gamesmarketing #branding #marketing #gamesindustry

Very interesting to see the diversity of the gaming market in Southeast Asia. As much as I agree with the issues around toxicity in gaming towards female gamers, I feel the issue is more to do with the history of gaming being a male dominated pastime that has to now transform.....much like the game of football and rugby! I welcome your thoughts. https://lnkd.in/dYETpem7

New: India's video game market will reach $1.4 billion in 2028. This takeaway and more are included in our newly released 2024 India Gamer Behavior & Market Insights Report. Some key takeaways 🧵 💻77.3% of PC gamers reported an increased spending on PC games in Q1 2024 compared to the same period last year, higher than mobile and console 👧👩 Paying female gamers spend 8.5% more per month on games than their male counterparts, on average. 📲 57% of mobile gamers in India have played a battle royale title in the past 3 months, with BGMI and Free Fire leading the way. 6 in 10 mobile game spenders surveyed have purchased a battle pass or season pass 🎮65.4% of respondents are engaged with esports through playing, watching, or competing in tournaments. Those that engage with esports spend 12% more on gaming, on average, compared to those that do not engage with esports 🗣️57.2% of India’s gamers discover new titles via streamers and influencers 🔎See more details on India's gamer behavior, spending, hours played, preferred platforms, M&A, and more, and other topics here: https://lnkd.in/e9JrpWfQ

One of the best things about the Digital Marketing Association of Sri Lanka (DMASL) Digital Summit was the chance for me to get up close and personal with the audience in a workshop on Gaming X Marketing principles, applied to a real, live brief! It was such a productive session with clients, agency creatives, and industry professionals in attendance. And it’s always fun to instill the values of play to a fully-attentive, hardcore marketing audience. In this photo (taken by Mr Shahid Hussain, thank you dear sir!) I was discussing the Ted Lasso X Fifa case. I have always highlighted this work’s significance to creative gaming work, and how it displays one of the core principles of Gaming X Marketing. I have written about this work in a past Game On article here: https://lnkd.in/gVaM2eHF 🎮🔥 #gameon #gamingxmarketing #brandgamification