Matthew Rossi’s Post

With the Olympics only taking place every 4 years, the games are always highly anticipated. From dominant performances in the pool, to high-flying action on the gym floor, there is always something that catches the eye of millions! This year has been particularly special, however, due to the promising results of the advertising! Per reports, ad revenues have exceeded $1.25 BILLION this year- a whopping 77% higher than the Tokyo Games in 2020. These statistics enhance the fact that OTT Advertising is stronger than ever. Let's discuss your current ad spending, and how we can enhance it with the power of getting your business on the big screen!

I've been in adtech a while and a gamer even longer 👴🏻 It's great to see the IAB stepping in with their latest creative best practice report for gaming to reduce these annoying ad practices in mobile games 😤 They only serve the vendor in being able to report low quality clicks back to an advertiser 😱 They're bad for everyone else: 🤬 Gamers get annoyed 📉 Game developers lose gamer engagement and longevity 👎🏻 Advertisers create a negative brand experience This report gives solid creative best practices across all in-game formats and will help move gaming towards a much more premium ad environment which: 👍🏻 Improves gamer experience 👍🏻 Increases gamer engagement 👍🏻 Creates positive brand experiences for advertisers Smart folks like my colleagues Simon Sworn and Natalia Vasilyeva have worked with the IAB on this and you can read more here 👉🏻 https://lnkd.in/etvexEMG

Why are brands hesitant to invest in gaming? Despite a global audience of 3 billion gamers, many brands miss the opportunity due to misconceptions and fragmented ad processes. Experts suggest simplifying ad buying, educating brands with data-backed insights, and embracing gaming as an accessible and impactful medium. Gaming offers endless possibilities for all budgets, from in-game banners to immersive partnerships. With 50% of gamers being women and innovative platforms streamlining the process, it’s time for brands to level up their advertising strategies.  . . Visit to know more- https://lnkd.in/d-ZiNbq8 . . . #GamingAds #InGameAdvertising #DigitalMarketing #BrandInnovation #FutureOfAdvertising #paytunes

We're thrilled to share the outstanding results from our latest event, proving that streaming alone is old school! 📺❌ Highlights: +15K Live Viewers: Our event attracted a significant audience, but that was just the beginning. +441K Screen Views: Users didn't just watch; they engaged deeply with our platform. High Engagement: Viewers bought tokens, played games, and explored our marketplace even though the event was free to watch. Key Insight:  The new generation of streaming platforms must offer more than just video content. At EX Sports, we provide an integrated experience where users can enjoy games, shop in our marketplace, and much more. This holistic approach not only enhances user engagement but also allows organizers, brands, and host countries to cross-promote their services effectively. Stats: - 10,740 Accounts Created on event day - 13,616 Wallets: Users are actively engaging beyond just watching. - 9100 EXSC Tokens Sold Games Played: - Urbanball Championship: 1128 games played by 119 unique players. - Camel Game: 71 users participated with 120 predictions, 16 qualified camels, and 226 camels airdropped. Conclusion:  The success of our recent campaign underscores the need for more engaging streaming platforms. By providing a rich, interactive experience, we can drive registrations and keep users coming back for more. Join us in pioneering the future of streaming! 🚀 #EXSports #StreamingRevolution #UserEngagement #TechInnovation

Hot off the press! SuperAwesome's latest report on 'Leveraging Gaming for Brand Affinity' in partnership with WPP is now available! The report highlights how gaming platforms like Fortnite are transforming the way brands engage with kids and teens, making them key to a successful digital strategy. According to the report, brands that activate in Fortnite see an increase in brand love and affinity (up to 55%). Also, female gamers have a higher affinity for branded experiences than male gamers. The report provides even more essential insights on how to leverage the gaming ecosystem to ensure your brand connects with these young audiences. Download your copy of this essential guide here: https://lnkd.in/dBUDcAvi Any questions, let me know! As someone who is a Fortnite player and has been involved in numerous Fornite-related activations, it has been really exciting to see this research 🎮

The panel 'Activating the Gaming Territory: A Key Strategy for Brands in Africa's Gaming Industry' brought forward compelling insights on the rising trends in gaming, especially mobile gaming. Moderated by Hassan Rouissi, the discussion highlighted the importance for brands to develop a focused gaming strategy, particularly around mobile platforms. Speakers Nissrine Souissi, Najib Amarche, Yesim Oztekin, and Eldwin Pradipta emphasized the need for brands to be strategic in choosing the right gaming partnerships. They underscored that while brands may be choosing gaming today, it will soon become essential. With no specific demographic or gender profile dominating gaming, brands need to act now to stay ahead in this dynamic space. Content by: BRAND BUILDER MOROCCO #ADS #ADS2024 #AfricanDigitalSummit #GAM

Discover the power of in-game advertising for brands. Voodoo's Marc Sutter shares insights on how brands can effectively integrate into mobile games for maximum impact. https://lnkd.in/ewaVmFih #InGameAdvertising #MobileMonetization #Voodoo #BrandIntegration #GamingIndustry #AdTech #MarketingInnovation

🎮 Unlocking the Power of Gaming: Engaging Younger Audiences 🎮 As the gaming landscape continues to evolve, you have a unique opportunity to connect with younger consumers in ways traditional channels cannot. Insights from industry experts at our panel at the IAB UK Gaming Upfronts highlight several key points: 🕹️ With around 618 million gamers under 18 and 75% of young people in the US and UK believing ads enhance their gaming experience, the in-game opportunity is huge! 🎯 By being present in gaming, you add a “cool factor” to your brand, aligning with the platforms where younger audiences connect with friends and explore the world. 📈 You need to reach young audiences before their loyalties solidify. By integrating into gaming now, you can foster lasting relationships as they transition into adulthood. Discover more insights and watch the full panel discussion to learn how to effectively engage younger audiences through in-game advertising: https://hubs.la/Q02XSdkX0 Thanks again to our panelists: Nerissa MacDonald, EVP Global Sales at Anzu Jessica Whatson, Head of Gaming Innovation & Delivery at SuperAwesome Charles C., Head of Innovation at Digitas UK Bukky Moemeke, Platform Experience Director – Sport & Entertainment at Wavemaker #Gaming #InGameAdvertising #YouthEngagement #DigitalMarketing #BrandBuilding

"Harmonizing Monetization: Building a Strong Hybrid Model" As highlighted in the Gamesforum Mobile Games Challenges Report 2024, rising user acquisition costs are making it harder for publishers to maximize revenue like usual. In response, many are expanding their portfolios to include more casual and midcore games while honing in on audience segmentation based on lifetime value and ideal revenue splits. 💰 Sofia Gilyazova, Director of Ad Monetization at Zynga, points out: "A key strategy is prioritizing rewarded videos for users less likely to spend, while tailoring the in-game experience to enhance engagement." This shift requires closer collaboration between product and ad monetization teams with game developers. By working together, they can design ad placements that not only drive revenue but also enrich the overall user experience. 👉🏻 At Unleashd, we partner with your team to develop and seamlessly integrate a subscription model that fits your game. Reach out to us to learn how we can help you optimize your approach! Link to full report: https://lnkd.in/dv54GEiR #monetization #report #subscription #gamingindustry

Tap into the power of gaming to connect with a vibrant and growing audience! 🎮✨ Engage with the passion and enthusiasm of young gamers to build brand loyalty and elevate your presence in the digital world. Let's level up your advertising game together! #GamingAdvertising #BrandBuilding #streamshreek #instreamadvertising #gamingcommunity #advancedmarketing