Oodle Media

We recently welcomed our 1,000,000th customer to The Upside 😎 To celebrate, we’ve launched our new campaign: Simplify Money, Amplify Life. “Simplify Money, Amplify Life cuts straight to our core purpose—using smart banking features to alleviate financial anxiety and empower our customers to live their best lives." - Pete Johnson, Head of Brand at Up. We’re also giving back to our loyal community with The Upside Cash Splash—a five-day giveaway (Nov 25–29) featuring thousands of cash prizes. Live now in-app. Here’s to the next million 🥂 Shoutout to Matthew Rossi at Oodle Media for helping us spread the message, and Mumbrella for the write-up. Read more: https://lnkd.in/daAyYSsU

🚀 Our first-ever OOH campaign is live! 🚀 OxyShred Energy is now Australia’s #1 healthier energy drink, designed for health-conscious, females focused on continuous improvement. We’ve taken over South Australia with 180 bus backs, billboards, and radio ads as we launch in OTR. Seeing this vision come to life has us super excited for our Summer campaign coming in November☀️ What makes OxyShred Energy different? • 113mg natural caffeine (Green Tea & Guarana) • Bitter orange extract for alertness • 1,000mg L-Carnitine for calorie burning and focus • B-Vitamins, Vitamin C, and Chromium Picolinate to boost wellness and limit crashes DON’T CRASH, DRINK OXYSHRED 🚀

I’m happy to share that I’m starting a new position as Marketing Data Analyst at Oodle Media!

REACH, SCALE & IMPACT CLOSE OUT THE PARIS 2024 #OLYMPIC GAMES Across more than two weeks of exhilarating competition, inspiring Aussie athletes have pulled on our heart strings, finishing fourth on the medal tally and captivating 19.4 million total TV viewers (Broadcast TV: 16.8M | BVOD: 7.4M). Proving the power of broadcast video on demand in reaching untapped audiences, 2.7 million viewers have solely watched via 9Now – 51% of those are People 18-39. Still to come, the Paris 2024 #Paralympic Games begins on August 28 across #Channel9, #9Gem and 20 dedicated, high-definition live streams on #9Now. Don’t miss a golden opportunity, find out how to be part of it: https://lnkd.in/gGZxXKcR

This week's The Growth Agenda explored the market rebalancing that is seeing brands shift investment back into brand marketing. Intrepid Travel's Leigh Barnes, Koh's Charli Walters, Airtasker's Tim Fung and FutureBrand's Rich Curtis shared their thoughts and insights into the trend. https://lnkd.in/gM6NjwuP Lendi Group's David Hyman spoke to TGA about leveraging its two home loan brands, Aussie and Lendi, to create a home buyer experience. https://lnkd.in/gW5M-edF The arrival of British-owned Yoto in Australia heralds the start of a new category of audio platforms and players designed for kids to enable screen-free entertainment. COO Amy Wallace and VP of marketing Jon Kell shared Yoto's plans. https://lnkd.in/gy6CEHnP DDB Group Australia's Matt Pearce shared his view on behaviour change communications. https://lnkd.in/ggahqmkG #TheGrowthAgenda The Australian Advertising Council Australia Tony Hale Rachael Hoy Darren Davidson