Jarrod Dambro’s Post

🎮 Discover the power of in-game advertising for brands!! Voodoo's Marc Sutter shares insights on how brands can effectively integrate into mobile games for maximum impact. Learn about innovative strategies and the success brands have already found in games: https://lnkd.in/eG87tEiD #InGameAdvertising #MobileMonetization #Voodoo #BrandIntegration #GamingIndustry #AdTech #MarketingInnovation

These games are at full throttle! From "Lords Mobile: Kingdom Wars" to "Honkai: Star Rail", and "세라: 이터널스", what strategies are behind their advertising success? Significant diversities are observed in the promotional strategies and product layouts among different game developers from mid/hard-core to hyper/hybrid-casual. Unlock the competitive landscape of mobile game advertisers. See how industry leaders are dominating the ad space in our White Paper on Mobile Game Advertising. #MobileGaming #MobileGameAdvertising #AppGrowing

Mi3Australia’s latest article highlights the rapid growth of in-game advertising, which has now surpassed news media revenues in Australia and is projected to exceed $2 billion by 2028. Amplified Intelligence, alongside Alex Khan and iion, emphasise the high attention value of gaming as a medium, urging marketers to rethink strategies and consider gaming's role in their media mix. Read more here https://lnkd.in/g_CW79th #AmplifiedIntelligence #attentionmetrics #advertising

The global advertising landscape is evolving. 🔹 Ad spend is higher than it’s ever been 🔹 Mobile spend is higher than desktop for the first time 🔹 Mobile games have emerged as one of the most effective ad channels Swipe to learn about the state of ad spend in 2024 👇 —------- Like this content? 👍 Like ♻️ Share 💬 Comment 💡 Follow GrowinTech to meet exciting companies and learn about mobile gaming and advertising.

#IABPlayfronts has officially kicked off, and the Venatus team is already uncovering insights on the show floor! We're also extremely proud to announce our sponsorship of the IAB's latest large-scale research paper — focused entirely on the power of gaming for advertisers worldwide. Here are just two of the undeniable stats on offer: 1. 66% of advertisers rate gaming campaigns as excellent or good at driving results across consumer journeys. 🏆 2. Gaming performed better than the media average at reaching niche audiences and driving incremental reach. 📈 Hit the link below to download the paper and get your head in the game. 👇 🎮

🚀 Exciting news alert! Intrinsic in-game advertising has officially been included within the IAB's creative guidelines for the first time. 🎯 What's the scoop? The guidelines outline creative best practices and standards for advertising within games and Anzu is proud to be at the forefront of delivering them together with other AdTech players. 🤔 What can you expect? They include rules for respecting the gaming environment and enhancing the realism of the experience, guidelines for text and CTAs, and the recommended number of visual elements. 🔍 Curious for more details? Dive into the guidelines below and stay tuned for an insightful breakdown of the top highlights and their implications from our Creative Director, Simon Sworn, coming your way next week. #Innovation | #GamingAdvertising | #IABGuidelines | #InGameAdvertising

I was excited to speak with Yory Wurmser about how in-game advertising will continue to grow and how the ongoing sophistication of gaming as an advertising channel will attract more brand dollars to the space 💰 The advantages of programmatic intrinsic in-game ads: - More accepted by not only mobile, but PC and console games - Targeted and personalized - Feel more natural to the gameplay (especially with creatives optimized for gaming) - Have a greater ability to influence behavior along the entire marketing funnel. Get all of the insights in the recent report from EMARKETER: https://hubs.la/Q02GQvbQ0

#IABPlayfronts has officially kicked off, and the Venatus team is already uncovering insights on the show floor! We're also extremely proud to announce our sponsorship of the IAB's latest large-scale research paper — focused entirely on the power of gaming for advertisers worldwide. Here are just two of the undeniable stats on offer: 1. 66% of advertisers rate gaming campaigns as excellent or good at driving results across consumer journeys. 🏆 2. Gaming performed better than the media average at reaching niche audiences and driving incremental reach. 📈 Hit the link below to download the paper and get your head in the game. 👇 🎮 #IAB #IABPlayfronts2024 #Playfronts #GamingIndustry #GamingAds #Gamers #WeAreVenatus #ImmersiveMedia

#IABPlayfronts has officially kicked off, and the Venatus team is already uncovering insights on the show floor! We're also extremely proud to announce our sponsorship of the IAB's latest large-scale research paper — focused entirely on the power of gaming for advertisers worldwide. Here are just two of the undeniable stats on offer: 1. 66% of advertisers rate gaming campaigns as excellent or good at driving results across consumer journeys. 🏆 2. Gaming performed better than the media average at reaching niche audiences and driving incremental reach. 📈 Hit the link below to download the paper and get your head in the game. 👇 🎮 #IAB #IABPlayfronts2024 #Playfronts #GamingIndustry #GamingAds #Gamers #WeAreVenatus #ImmersiveMedia https://lnkd.in/dyS9n9qF

Congratulations to our friends at the IAB on the launch of the Creative Guidelines and Best Practices in Advertising in Gaming! Frameplay is proud to have served on the IAB Creative Standards Task Force to develop these standards, which began in May of last year. This is a monumental milestone for in-game advertising as these standardized guidelines were created to address sustainability, higher quality requirements, and continuity within the greater advertising ecosystem. Media planners will benefit from standardized in-game buying capabilities, allowing for more efficient campaign creation and performance analysis. The finalized standards are designed to align with high-performing display and video ratios in the industry while also providing flexibility for game developers and media planners. The goal is to connect the current web and mobile advertising formats and the emerging in-game landscape. Read more about our take on what these new standards mean for the industry: https://bit.ly/499SU2E #ingameadvertising #gaming #intrinsicingame #adtech #frameplay #IABplayfronts