Mari Plakh’s Post

The blending of gaming and media is proving to be a key driver of growth in the fast-paced world of esports! #Esports content consumption has risen by 30% in 2024 as compared to the previous year. Engaging content resonates with fans which esports brands can utilise to build strong relationships and cultivate a dedicated community. In 2024, social media platforms have become key arenas for engaging audiences with a 25% uptick in user interactions on esports content. As we explore the convergence of esports and #media, it's evident that the future holds great promise. There is significant growth potential with forecasts indicating a 40% increase in investments in esports content creation by major brands in 2024. It is only by leveraging the potential of content creation that esports organizations can captivate audiences, build fan loyalty, and drive the industry forward to new horizons in 2024 and beyond. #EsportsMarketing #GamingContent #DigitalEngagement #MediaPartnerships #ContentCreation #EsportsTrends

The most challenging mission in esports marketing is keeping fans engaged when the team is not winning. It’s emotionally draining. Every social post is faced with tough questions and strong opinions. Despite us falling short of making it to the international stages in the past few years, the marketing team at GIANTX have continuously prevailed. Doubling down on releasing great content, campaigns and events despite the tough seasons. The story must go on and engagement must be maintained. Standouts: 👉85% increase in subs on GIANTXESPORTS YouTube channel 👉89% increase in net audience growth on GIANTXENG Twitter (x) 👉 A combined reach of 1.2m across our educational GX channels Shout out to our incredible social & video content team and all the marketeers who face the same challenge yet power through! #esports #gaming #LEC #VCT #riotgames #marketing

Marketing decks in 2024: Modern platforms have eroded attention spans down to 8 second average watch times on content. Esports: 𝙀𝙄𝙂𝙃𝙏𝙔 𝙈𝙄𝙉𝙐𝙏𝙀𝙎 into the stream and we're finally going to get you into a game. Viewers:

🚀 New White Paper Alert: Transforming Esports Viewership 🎮📊 I am excited to share our latest white paper, "From Passive Viewer to Active Fan: Interactive Audience Experiences in Esports," which explores ground breaking research on enhancing viewer engagement through innovative interactive tools. 🔍 Key Highlights: Introduction of the Dota 2 Twitch Extension, used during the DreamLeague Season 15 tournament to engage over 300,000 viewers. Insights into how interactive features like live statistics, analysis, and highlight reels can transform passive viewership into active participation. Demonstrated potential for new commercial opportunities through interactive advertising and sponsorship. 💡 Why This Matters: Traditional esports broadcasts often render viewers as passive consumers, missing the opportunity to deepen engagement. Our research shows that interactive tools can significantly enhance the viewer experience, making esports watching more immersive and engaging. 🔗 Read the Full Paper: https://lnkd.in/esGeXpRd This study represents a significant step forward in esports broadcasting, offering valuable insights for broadcasters, game developers, sponsors, and the esports community. Dive into our findings to explore the future of interactive sports broadcasting! I look forward to hearing your thoughts and feedback. Feel free to reach out if you have any questions or want to discuss the research in more detail. #Esports #InteractiveMedia #ViewerEngagement #Dota2 #Research #Innovation #Broadcasting

MORE OF THIS! Would love to see orgs collab more on YouTube. Teams are not in direct competition for viewers. If anything, other esports orgs gaining viewers is beneficial for everyone. This is for three reasons 1. There is under saturation of good esports content. 2. Content from other esports orgs will feed into your orgs content way more often than it will steal clicks. 3. A majority of viewers aren't die hard fans of a single team. Many viewers who watch Fnatic VALORANT content would also watch TL VALORANT content, they just aren't aware of it. Liquid and Fnatic collabing not only directly leads viewers to the other teams channel to watch the corresponding video, but on the back-end also signals to the algorithm that viewers who watch Fnatic VALORANT content may also be interested in Team Liquid VALORANT content, and vice versa.

Esports ain't playin' by the old-school marketing rules. 🥱 This is where brands need to level up their game and get ready for the digital mosh pit! We're talkin'... 🎮 In-game activations that put you IN the heart of the action. Think giant bosses rockin' your logo or custom maps designed around your brand. 👨💻 Interactive Twitch campaigns that turn viewers into co-pilots. Let 'em trigger in-game events with branded emotes, or vote for the next challenge their favorite streamer faces. 🕹 Virtual merch so fresh it makes heads turn faster than a pro player's flick shot. Limited-edition skins, player-inspired gear... this is where your brand becomes a badge of honor. Ditch the snooze-fest strategies. Esports marketing is about finding those adrenaline-pumping moments, and makin' sure your brand is an unforgettable part of the ride. 🔥 #esportsmarketing #innovation #brandactivation #digitalmarketing

Discover the latest esports news, updates, and trends with MEEA's informative content. 📰 Stay ahead of the curve and be the first to know about the hottest esports happenings. #esportsnews #gamingindustry #esportsmalaysia #gamingcommunity #esportstraining #gamingskills #esportscommunity #gamingfriends #esportsmarketing #brandbuilding #esportsnews #gamingindustry #esportsprofessional #careeradvancement #esportstournaments #competitivegaming #esportsmerch #gearup #esportshardware #gamingequipment #esportsrevolution #jointhemeea

2024 is the year to stay ahead of the game—literally and figuratively. 🕹️ Successful game advertising will be defined by how well you can integrate your brand into the player's experience without disrupting it. It's about creating value, not just visibility. From premium in-game ads and higher video functionality in virtual worlds to the rise of user-generated content (UGC) and the powerful integration of eSports and gaming—these trends are reshaping the digital marketing landscape. The question is, are you ready to leverage these changes for maximum impact? What trend do you think will make the biggest impact in 2024? ♻️ Repost to help your network stay ahead in digital marketing. Credit to: Kayla Steenkamp Article link: https://lnkd.in/e-J429GM #marketingartists #DigitalMarketingTrends #InGameAdvertising #UserGeneratedContent #eSportsMarketing #ContentCreationStrategies

🎮💰 Gaming is the New Gold Rush! 💰🎮 Did you know the gaming industry is a treasure trove for brands? 🚀 From in-game ads to sponsored content, the possibilities are endless. Dive into the world of virtual marketing and watch your brand soar! 📈 Find out more here - https://lnkd.in/eAeUsYvV #GamingIndustry #BrandMarketing #advertising

The gaming industry is booming, with esports viewership reaching record highs. But with a crowded marketplace, reaching your target audience can feel like battling the final boss on expert difficulty. Enter in-stream advertising: the secret weapon for laser-focused engagement. Here's why in-stream ads are the ultimate power-up for gaming brands: Hyper-targeting: Reach gamers by genre, platform, and even specific in-game moments. Imagine your ad displayed during a crucial battle in a popular FPS, right when players are most engaged! Enhanced Brand Integration: Go beyond basic banners. In-stream ads seamlessly blend into the gameplay environment, creating a more immersive and impactful brand experience. Real-time Engagement: Capture gamers' attention during peak playtimes, driving immediate action and boosting campaign effectiveness. Trackable Success: Measure the true impact of your campaign with in-depth analytics, allowing you to optimize your strategy for maximum ROI. Case in Point: Esports World Cup Imagine the possibilities! In-stream advertising during the Esports World Cup could put your brand directly in front of millions of highly engaged viewers, generating massive brand awareness and driving targeted leads. Looking to dominate the gaming market? In-stream advertising is the ultimate power-up for achieving your marketing goals. #GamingMarketing #EsportsAdvertising #InStreamAds #HyperTargeting #BrandIntegration #Engagement #EsportsWorldCup #LevelUpYourMarketing