Joern Schlimm, MBA’s Post

🎟️ Fan Tokens: A Game Changer for Live Sports Experience? Did you know that around 60% of fans would be willing to purchase a fan token for chances at free premium seats at live sporting events or exclusive merchandise? 🤔 In an era where fan engagement is more crucial than ever, fan tokens are emerging as a compelling way to enhance the sports experience. Offering not just a piece of merchandise but a stake in the action, these tokens are redefining loyalty and participation. 🚀 What's your perspective on this innovative approach? Would you invest in a fan token for these perks, or do you see value in other types of fan engagement? 🏟️ Share your views and let's dive into the future of sports fandom together! #FanEngagement #SportsTech #Innovation #Discussion

In the ever-evolving world of sports, Gerard Piqué and Spanish Twitch streamer, Ibai have introduced a revolutionary concept: the King's League. This seven-a-side football league blends traditional sport with video game-style twists, creating an entertainment spectacle that appeals to a younger, tech-savvy audience. Key innovations include: - Unlimited substitutions  - Tie-breaker penalty shootouts  - Wildcards that add unpredictability and excitement Since its inception in 2023, the King's League has captivated millions, averaging 600,000 to 700,000 viewers per game across platforms like YouTube, Twitch, and TikTok. It’s not just about the game; it’s about creating a community and making football more accessible and engaging. With plans to expand globally and the introduction of the Queens League, this initiative is setting new standards for inclusivity and innovation in sports entertainment. Read the full article here - https://lnkd.in/e_kFxqem Bambos Eracleous #SportsInnovation #Football #KingsLeague #Entertainment #SportsEntertainment

If I relied purely on sponsors to fund my esports team I'd have probably gone bust by now Esports teams are too reliant on that one form of income and desperately need to diversify In comparison, here's our income streams: 1️⃣ Premium Subscription for our followers to access exclusive content 2️⃣ White Label Social Media Management 3️⃣ Agency fees for managing content creators 4️⃣ Consultancy services within esports 5️⃣ Ad revenue from in-house socials 6️⃣ and of course...sponsorships/partnerships/marketing activations ...I'm not counting Prize Money from players or the sale of players. it's unpredictable and you can't build a business based off such uncertainties To those of you in the space, what other ideas do you have for esports teams to increase revenues?

Creator led watchalongs will continue to gain momentum It's interesting to see the Esports World Cup open up co-streaming rights for creators. This means creators can host a watch party with commentary where they’re broadcasting the official feed of the EWC on their channel. BUT there is a catch. It's non-commercial rights only. So creators can't integrate any sponsor segments into their stream, including stream overlays, shoutouts or product placements. I love that we’re on the brink of deeper experimentation in how sports are consumed, extending reach to more demographics. A movement we call ‘Decentralised Streaming’. But I think for this to truly work rights-holders need to find workarounds to value the reach and engagement creators bring (i.e by allowing them to monetise), whilst not upsetting fee paying broadcasters. H/T to Mohammed Sayeed Khan for highlighting this in the Sports Pundit chat.

Second screening is revolutionizing how we experience sports. It’s all about using a secondary device—like your phone or tablet—while watching live sport events. Fans are now interacting with content in real-time, creating a dynamic and immersive experience. Bannerse, the second screen fan engagement platform. We empower sports organizations and event organizers to unlock new revenue streams and reward fans during events. By simply scanning a QR code, fans can access interactive ad spaces tailored for sponsors. Discover more at bannerse.com/book_a_demo #SportsTech #SportsBiz #SportsBusiness #SportsMarketing #SportsMedia #SportsIndustry #FanEngagement #Bannerse

As the 2024 Paris Olympics captivate the world, a new trend is emerging: Olympians are not just competing for gold; they're also claiming their spot as top content creators! 🤳🥇 From American rugby star Ilona Maher to gymnastics sensation Frederick Richard, athletes are turning social media into their personal stage, captivating millions and unlocking new revenue streams. With record-breaking viewership and creative content, these Olympians are rewriting the playbook on how we experience the Games. Read our latest issue of Talking Points by JSA to discover how these athlete influencers are redefining the Olympic experience and reshaping the future of sports media: https://lnkd.in/gswQ2V_a

Guild Esports has given up 20% of its annual sponsorship and merchandise revenue to David Beckham in 2022 in order to be allowed to continue advertising with him as a brand ambassador. Beckham also holds a 'significant minority stake' in the company since 2020. 📉 The financial result: 11.400.000 US-Dollar loss in 2022, 5.800.000 US-Dollar loss in 2023. Several attempts to acquire fresh funds have not been successful enough in recent years. 💰 Now the British #esports organization has been sold for just 130.000 US-Dollar to the US sports investment company DCB Sports LLC. which is also covering 2.600.000 US-Dollar in liabilities. 📰 Stories about athletes, musicians or actors acquiring shares in esports organizations may sound exciting, but the celebrities' comittment is often small. After all the reports about financially troubled esports teams, it is to be hoped that the trend is moving towards more economic rationality and sustainability.

As we head into a summer of sport, most brands will be looking to ride the wave of excitement that comes with the #Olympic Games, #Euro2024 etc. But where's the line and what's the risk of getting it wrong? See my article in LuxuryAdviser for some tips. 👇 #ambushmarketing #hashtags #sport https://lnkd.in/eybyDCx2

eSports is a very popular industry with 31.6 million viewers, boasting pro leagues and competitions that reflect traditional sports as well as That being said, it's still unique in its fanbase and operation, which is important to note for advertisers -- don't go into it with the identical technique you would for in-person sporting events. The perception of eSports is still being largely debated, but it's clear that brands have a place in the arena. Our recent research at IAB further solidifies the potential for this promising market. https://lnkd.in/edghpZun #eSports #IAB #Marketing #CreativeBranding

At Stream Hatchet, we’re all too aware of the power of co-streaming. But over the past couple of years,  co-streaming’s impact on esports has skyrocketed. Official streams for certain competitions are no longer the main audience driver, with co-streaming channels even bringing in the majority of viewership for events like the Six Invitational. Shout-out to Digiday and Alexander Lee for their incisive analysis of co-streaming dynamics powered by Stream Hatchet’s data! You can read more about how the PGL has been using co-streamers for major Counter-Strike tournaments. https://lnkd.in/dTPurPKU Also, a big shout-out to Àlex Porcel Julià, our Data Analytics Director for his input regarding the opportunities that co-streaming can generate for brands.