Bianca Lopes’ Post

Discover how we brought a whirlwind of excitement to #FanaticsSportsbook’s event, made possible by VaynerMedia, taking the concept of online sports betting into the physical world. 🏀💸 https://lnkd.in/dZv5HMUH #CashCube #FunnyMoney #MoneyMachine #CorporateEvents #ExperientialEvents #BrandActivation #SportsMarketing #FanActivation #FanExperience #EventMarketing

💸 Data Monetization Data monetization for sports organizations is becoming increasingly important. The goal of this process is to transform raw data into a goldmine for sponsorships. To do so, you obviously need first-party data, but did you know that fan engagement activities and software can provide invaluable first-party fan data? At C'mon Sports | Sport Business Agency, recognizing the untapped potential in first-party data, we developed a proprietary index, focusing on Duration, Visibility, and Engagement to standardize digital asset pricing. Join us in pioneering data-driven strategies in sports, unlocking new sponsorship opportunities, and maximizing fan engagement. 🔗 https://lnkd.in/eTZmSKSh #SportsBusiness #FanEngagement #FirstPartyData

⚽️ [Sports Biz News]🇪🇸🇲🇽 LaLiga Strengthens Global Engagement with Luckia Partnership 🚀 LaLiga has entered into a significant partnership with Luckia Entertainment, a leading sports betting and casino operator with a strong presence in 8 countries. This strategic alliance aims to enhance fan engagement in Spain and Mexico, leveraging both entities' strengths to create meaningful connections with the local communities. Over the next three seasons, LaLiga and Luckia will collaborate on a series of initiatives designed to promote sustainable growth and increase visibility for both brands in these key markets. One of the core aspects of this partnership is its focus on corporate social responsibility (CSR) and environmental, social, and governance (ESG) principles. LaLiga and Luckia are committed to using their platforms to drive positive social change, particularly through community outreach programs that support youth development, education, and sports participation. These initiatives will be tailored to the specific needs of the communities in Spain and Mexico, ensuring that the partnership delivers tangible benefits beyond the commercial realm. In addition, this collaboration will see the integration of digital and physical assets to engage fans in new and innovative ways. From live events featuring LaLiga ambassadors to exclusive merchandise and ticket offers, the partnership aims to create a comprehensive fan experience that resonates across different touchpoints. By combining LaLiga’s global brand recognition with Luckia’s expertise in entertainment, both companies are set to reach new audiences and reinforce their positions as leaders in their respective industries. This partnership not only represents a significant business opportunity but also sets a precedent for how sports organizations and commercial entities can work together to achieve both economic success and social impact. As LaLiga continues to expand its global footprint, alliances like this one with Luckia are crucial for maintaining its relevance and influence in an increasingly competitive landscape. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #laliga #luckia #spain #mexico #soccer #football #csr #esg #footballfans #spain

🚀 Unlocking New Heights: Boomerang's Bold Moves with AC Milan 🚀 Check out our latest interview with Ivan Kraynov: https://lnkd.in/esTNUa3h! Discover how Boomerang Sportsbook is revolutionizing brand marketing through our dynamic partnership with AC Milan. 🎉 From exclusive raffles to fan engagement, see how we're turning up the excitement and aiming to boost user activity. Boomerang isn’t just a betting platform; it's a lifestyle brand. Dive in to find out more about our thrilling plans and why the upcoming season is set to be epic for both Boomerang and AC Milan! 🏆⚽ #BoomerangSportsbook #ACMilan #BrandMarketing #SportsIndustry #iGaming #Partnerships

There is a more open-minded approach from marketers to invest in non-traditional, niche sports not just at the professional Tier -1 level, but also at the grassroots, domestic level. With these games being live-streamed, brands now have a better way to gather a clear and true understanding of the popularity of the sport among the masses. The live streaming of these games has provided a certain sense of legitimacy for brands to invest in and support these niche sports, especially at the local level, Read on for more: https://bit.ly/3vd6YKC #LiveSteamSports #LiveStreaming #LiveSports #Sports

Meet Aakriti Vohra, a key player behind the transformative strategies of LaLiga’s Marketing & Brand Development, navigating the challenges of both pre and post-COVID landscapes. Pre-pandemic, Aakriti's innovative approach helped LaLiga expand its global footprint, engaging millions of fans through cutting-edge marketing campaigns and strategic brand partnerships. Her keen eye for market trends and consumer behavior ensured that LaLiga remained at the forefront of sports entertainment, captivating audiences with immersive experiences and dynamic content. When COVID-19 struck, the sports industry faced unprecedented disruptions. Yet, under Aakriti’s leadership, LaLiga not only adapted but thrived. She spearheaded initiatives that pivoted the league's focus towards digital transformation, leveraging virtual fan engagements, and enhancing online presence. These efforts maintained fan connection and loyalty despite the absence of live matches, showcasing her adaptability and forward-thinking mindset. In the post-COVID era, Aakriti continues to drive LaLiga’s resurgence with renewed vigor. Her strategic vision has been instrumental in re-establishing in-person fan experiences while integrating the successful digital innovations introduced during the pandemic. This hybrid approach has set new benchmarks in the industry, blending traditional and modern elements to create a holistic fan experience. To watch the full video go through this link: https://lnkd.in/g7PemJz2 #laliga #indianfootball #india #football #brandmarketing #brand #branddevelopment #covid #footballstrategies

Streamer platform inStreamly recently announced a new feature called Voice Recognition Mechanism (VRM) that automatically reacts to what streamers say on livestream. The mechanism is intended to be used by brands when running a streamer sponsorship campaign to make it easier for brands to more seamlessly integrate brand messaging during streamer campaigns. Essentially, VRM allows branded messages to contextually fit better in streamer campaigns, with brand messages popping up when it’s actually relevant during a conversation or specific moment on stream. As an example, inStreamly showcased a streamer saying the phrase “it’s time for a break”, which prompted the snack brand Monte Snack to pop up on screen. This is part of a larger inStreamly campaign with 150 small and medium-sized streamers. For reference, inStreamly’s ecosystem has over 125K registered streamers worldwide on its platform, and has delivered over 700 campaigns in over 30 countries for brands like Monte, Disney, Durex, adidas, Ubisoft, and others. Seems like an interesting feature for brands to potentially utilize in various streamer sponsorships, given it would make it even easier for streamers to participate in campaigns and would allow for more relevant messaging to take place. Follow #MoreMark for #Business content in #Gaming, #Esports, and #Creators!

Our AI-powered solutions connect streamers and brands in interactive sponsor campaigns 🤖 By reacting to what a streamer says, brands can perfectly fit their message to the livestreamed content Great to see people like Mark Cai talking about it 🙌 #LiveStreaming #Streaming #AI #DigitalMarketing #GamingMarketing

Ready for this Sunday's WBBL final? Well, looks like the Melbourne Renegades have already scored big in fan engagement. 🏏 Partnering with Komo, the Renegades team supercharged their marketing activations with an impressive 88.8% fan engagement rate. "We were looking for a platform to engage our audience through digital activations. Komo was the best fit," says Cassandra Norris, Partnerships Manager. Interactive experiences like predicting six-hitters and player memory challenges transformed how fans connect with the team and sponsors. The Melbourne Renegades prove yet again that innovation wins in sports marketing. Want to see how they did it? Check out the case study >>> https://lnkd.in/gKtFVevx Shoutout to the Renegades Women's team playing in the WBBL final this Sunday - you're already champions in our book! 💪 🏆 #GoRenegades #WBBLFinals #MarketingActivations #SportsMarketing

In a crowded arena of brands competing for attention, how do you stand out? Simple: interactive experiences that engage, excite, and leave lasting impressions. From the Australian Open to the AFL Finals, we’re breaking down 5 powerful ways interactive brand activations can transform your presence at sporting events. - Boost fan engagement - Create shareable moments - Build brand loyalty - Increase sponsorship ROI - Leverage valuable data insights Want to turn spectators into superfans? Swipe through our carousel to learn more, and let Handy Squid help you create unforgettable experiences. #SportsMarketing #BrandActivation #FanEngagement #AustralianOpen #GrandPrix #ExperientialMarketing #HandySquid #InteractiveExperiences