GLOCAL DOOR’s Post

🌍⚽ The Rise of Sports Betting in LATAM: ⚽🌍 This month, Santiago Gandara, Marketing Director at BetWarrior, highlighted the company's rapid expansion across the Latin American market, capitalizing on the growing interest in sports betting in the region. 📈🎯 What is BetWarrior doing? 🔸 Innovative Marketing Strategies: BetWarrior is reshaping how brands interact with sports fans in LATAM by focusing on personalization and delivering unique experiences across football and esports. 🔸 Strengthening Regional Presence: The company is positioning itself as a leader in Argentina and other key markets, offering fans a safe and dynamic platform to engage with their favorite teams. 🔸 The Future of Sponsorship in LATAM: BetWarrior's focus on emerging technologies and its commitment to responsible gaming are key elements in its strategy to continue dominating the sector. This development highlights the increasing role of betting brands in transforming the sports landscape in Latin America. 🚀 👉 For more details, check out the full article here: https://lnkd.in/enEEXKuY #Sponsorship #SportsMarketing #LATAM #BetWarrior #SportsBetting #Innovation #Sports

⚽️[Sports Biz News]🇮🇹 AC Milan Partners with Boomerang in New Regional Partnership. AC Milan, one of the top-tier clubs in Serie A, has announced a new partnership with Boomerang, naming them the Official Regional Sports Betting Partner in Europe. Founded in 2021, Boomerang has rapidly established itself as a global player in the iGaming industry, offering a diverse range of sports betting products. The flagship brand, Boomerang Sportsbook, is renowned for its innovation and customer satisfaction, winning numerous industry awards. This partnership is a significant milestone for both AC Milan and Boomerang. It aims to enhance AC Milan's brand value and global reach while leveraging Boomerang's dynamic growth to engage fans across Europe more effectively. The collaboration is set to provide unique experiences for fans, creating memorable moments and strengthening the bond between the club and its supporters. Currently, several Serie A teams have sponsorship deals with sports betting companies. Key sponsors for the 2023-2024 season include 1XBET, LeoVegas.News, and Betitaly. These partnerships are crucial revenue sources for the clubs, aiding in infrastructure development, player acquisitions, and enhancing fan engagement. 1XBET, in particular, has partnerships with multiple Serie A teams, expanding its influence across the league. Serie A itself significantly benefits from the sponsorship revenue generated by the sports betting industry, amounting to approximately $69.35 million annually. However, it's essential to note that there are increasing regulations on sports betting advertisements in some countries, which could impact future sponsorship dynamics. For Boomerang, this partnership is an opportunity to boost its brand credibility. By aligning with AC Milan's robust brand and extensive fanbase, Boomerang can significantly increase the visibility and recognition of its products and services. This collaboration is expected to set new standards in the European sports betting market, showcasing how strategic partnerships can drive mutual growth and success. Overall, this partnership highlights the importance of sports marketing in enhancing brand value and engagement. As AC Milan and Boomerang work together, they aim to create exclusive experiences for fans, strengthen brand loyalty, and open new business opportunities, serving as a model of successful sports marketing strategies. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #acmilan #seriea #italy #sportsbetting #football #soccer

The end of Finland's state-controlled gambling monopoly will significantly impact the iGaming industry and create new opportunities for the sports sector. Our latest blog explores 4 𝐫𝐞𝐚𝐬𝐨𝐧𝐬 𝐰𝐡𝐲 this shift will 𝐬𝐮𝐩𝐞𝐫𝐜𝐡𝐚𝐫𝐠𝐞 𝐅𝐢𝐧𝐧𝐢𝐬𝐡 𝐬𝐩𝐨𝐫𝐭𝐬 and how 𝐢𝐆𝐚𝐦𝐢𝐧𝐠 𝐚𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐞𝐬 can ride the wave: ✔️Strike sponsorship deals with newly licensed operators ✔️Promote Finnish sports and events to a global audience ✔️Partner with sports organizations to create unique betting opportunities 𝐑𝐞𝐚𝐝 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐛𝐥𝐨𝐠 𝐩𝐨𝐬𝐭 𝐡𝐞𝐫𝐞: https://lnkd.in/dWA2kSk6 #Finland #Gambling #iGaming #SportsBetting #AffiliateMarketing #FinlandGambling #iGamingIndustry #SportsBetting #GamblingRegulation #MarketOpening #IndustryNews #AffiliateMarketing #SportsBusiness #FinnishSports #iGamingOpportunities

Everything you need to know in #SportsBiz today: 1. Combined capacity of Premier League club stadia could increase by 14% over the next decade, reveals new FT ANALYSIS 2. Endeavor CEO Ari Emanuel leads $450m buyout of IMG Arena and OpenBet sports gambling assets 3. Real Madrid not budgeting any income from Fifa Club World Cup, according to The Athletic 4. KitKat signs on as F1's chocolate bar partner and will take global marketing rights in 2026 5. Whoopi Goldberg launches the first dedicated global women’s sports network 6. Cricket Australia partners with UNICEF Australia on new 'Until Every Girl Can Play' campaign 7. FIP to launch padel Ryder Cup 'equivalent' with new Inter-Continental Cup in 2025 8. 23XI Racing and Front Row Motorsports lose Nascar legal injunction 9. LaLiga president Javier Tebas accuses big tech companies of facilitating sports piracy 10. Supertennis TV secures exclusive Italian broadcast rights for Davis Cup and Billie Jean King Cup through 2028 11. Philadelphia Phillies valued at US$3bn following recent investment 12. NBA Hall of Famer George Gervin acquires 10% stake in Brisbane Bullets Basketball Club, valuing NBL team at US$45m 13. Alexander Zverev signs three-year deal as global Bitpanda brand ambassador    Keep your finger on the pulse with all the major stories and news announcements by checking out The Wire - our one-stop shop and super-feed of sports business news 👉 https://lnkd.in/dT2-SD-F

Boomerang Wins Rising Star in Sports Betting at SBC Awards 2024! 🏅 Thrilled to share that Boomerang Partners Bet has been recognized as the Rising Star in Sports Betting at the prestigious SBC Awards 2024! This award is a testament to the brand's remarkable growth and success with its sportsbook products and strategic partnerships. 🚀 Boomerang has expanded fivefold in the sports betting sector, focusing on sports traffic and securing major collaborations. Some of the key partnerships include: ⚽ Official Betting Partner in Europe for AC Milan ⚽ Collaboration with #Swiss and #Juventus striker #AlishaLehmann With coverage of 120,000+ professional sports events annually, Boomerang Bet ensures a seamless and exciting betting experience for its users. This achievement highlights Boomerang's drive to deliver top-notch products and its growing influence in the global betting industry. #CEOVitaliiProkofev expressed: “It is very cool and valuable to receive this award. Our partnerships with AC Milan and Alisha Lehmann have significantly boosted our visibility. We are proud of this progress and will continue to grow.” At the SBC Summit 2024, Boomerang showcased its thriving affiliate program, with over 15 active iGaming brands, providing top conditions for partners and bringing in sports betting traffic from 35+ GEOs. Engaging performances and exciting giveaways for AC Milan home matches made our booth a true highlight! 💬 How do you see partnerships with sports teams shaping the future of sports betting? #BoomerangBet #SBCAwards #RisingStar #SportsBetting #iGaming #ACMilan #AlishaLehmann #BettingIndustry #Growth #Partnerships #SportsEvents #BoomerangCareer

💡Did you know that sponsorship is a great way to position your brand? A prime example of the power of this strategy is betting companies, one of the fastest-growing markets in Brazil today. As a matter of fact, 3 out of every 4 teams in the Serie A of the Brasileirão are sponsored by a betting company. But why is this the case? Aside from the clear link between betting and football, the main objective is to position the betting sector as a form of entertainment rather than an investment or a way to make money. This is the same reason why betting companies have sponsored reality shows such as Big Brother, Estrelas da Casa, and A Fazenda. However, it is crucial that there are clear and well-defined rules for sponsorships, and Brazil's new sports betting regulations introduce important measures aimed at ensuring responsible gaming (I'll explore this in more detail in a future post). In this context, in July this year, the SPA (Secretaria de Políticas de Apostas - Betting Policy Secretariat) issued Ordinance No. 1231, Chapters III and IV, which outline the advertising rules for the regulated market set to start in January 2025. Some of the main prohibitions include: ▪️ The use of CTAs (calls to action) that encourage immediate action (such as "play now"). ▪️Linking bets to personal or financial success. ▪️ Sponsoring or using the image of children and young people in advertising. ▪️Sponsoring events primarily aimed at children and young people. ▪️ Signing written contracts with affiliates and holding them accountable for compliance. These rules are essential for promoting a safe and responsible environment for players, ensuring that sports betting activities are carried out ethically and conscientiously. As we move closer to the implementation of these guidelines in 2025, brands must adapt and commit to Responsible Gambling. 📌 Sponsorships, when done responsibly, not only strengthen brand positioning but also demonstrate a commitment to integrity and ethics in the sector. #Sponsorship #Marketing #iGaming

We are all familiar with--and have our opinions on--sovereign wealth funds as sports investors. But they also are increasingly utilizing #sponsorship assets to build their brands and achieve other business objectives. More in today's blog post for TicketManager #sportsmarketing #sportsbusiness

📢 Attention all betting brands! We understand the unique challenges betting brands face in gaining real traction from sports sponsorships. That’s why we offer an immersive, and engaging in-stadium betting experience that puts your brand at the heart of the match-day experience! ✅ Proven In-Stadium Betting Service: Our long-standing relationships with rights holders allow us to highlight your brand to fans during live events. Our advanced technologies ensure a seamless and thrilling betting experience for fans while removing any operational headache for your brand. And the best part? We don’t charge for this engagement! ✅ Low-Cost Entry Advertising: Gain high brand awareness in high footfall areas within the stadium. Our in-stadium betting platform engages fans at key moments, driving high interaction rates and converting stadium punters into new online account holders — all at a reduced cost compared to full club partnerships. ✅ Brokering and Activation: We can represent your company to define the right partnerships with detailed industry analysis. Our focus is on customer acquisition. Winning match-day bettors can cash out directly with your brand, creating new funded online accounts! ✅ Unique Service: As the only operator in the UK that can search, present, broker, and activate betting partnerships, we create memorable experiences that turn casual bettors into loyal customers. Don’t miss out on the opportunity to drive high volumes of active customers with BD Sport. We’re excited to partner with you and enhance your brand’s presence in football stadiums across the UK! Email us with your questions: tony.warwick@bdsportgroup.com #SportsBetting #StadiumSponsorship #CustomerAcquisition #FanEngagement #BDSport #BettingInnovation #FootballMarketing #SportsMarketing #BrandAwareness #InStadiumBetting

In part two of our Brazilian Football Insight series we look at the impact international betting brands are having on the region.   Sports betting sponsorship spend on Brazilian Football grew exponentially between 2020 and 2024. Updated regulation has created unique market conditions with many different players vying for awareness and match-day exposure in the country’s most watched sport.   The buyers are made up of strong local brands and an influx of international investors such as Betano, Superbet and Betfair - who spend $97m collectively. The most popular sponsorship strategy for sports betting brands in Brazil is Front of Shirt partnerships. For the 2024 season, 34 out of the 40 clubs across Brazil's Serie A & Serie B have sports betting front-of-shirt partners. Find out more about the impact international betting brands are having on the sponsorship landscape: https://lnkd.in/ejhvgc3T #sportsbusiness #sportsponsorship #football #sportsbetting #SQinsights

💡COVID-19 was a tough time for sports, as was for many other industries. Exemplifying what sport stands for, the industry has been resilient and has bounced back with recent Two Circles report predicting impressive growth! 💡An upcoming surge in revenue of the global sports industry is being predicted with annualized revenue of sports IP owners set to grow by over 60% by 2033 💡Sports industry currently generates US$159 billion in annual revenue and the market is expected to grow at +5% CAGR over the next 10 years 💡This growth will also result in revenue generated from sports IP overtaking advertising and subscriptions revenues generated by traditional television 💡The growth is attributed 3 main factors -More Fans, More Attention -Diversified Sports Experiences -Direct Value Capture 💥Brands will have a key role in this, and if done well, the partnerships could prove to be game-changing for businesses #sports #sportsbiz #sportsbusiness #sportsindustry #fans #fanengagement #brands #partnerships #sportsmarketing #sportspartnerships SportQuake