GLOCAL DOOR

🌊[Press Release]🏄GLOCAL DOOR Signs Agency Agreement with APP World Tour for SUP Competitions in Japan and Taiwan GLOCAL DOOR, operated by AMF LLC (CEO: Yuji Fujinaga), has signed an agency agreement with Waterman League Lda. (CEO: Tristan Boxford), the organizer of the APP World Tour, the exclusive World Championship Tour for stand-up paddleboarding (SUP) sanctioned by the International Olympic Committee (IOC)-appointed Federation, the International Surfing Association (ISA). Through this partnership, GLOCAL DOOR will act as the official sponsorship agent for the APP World Tour in Japan and Taiwan. The APP World Tour is globally recognized as a premier SUP competition series, and this agreement will enable GLOCAL DOOR to help expand the event’s reach and appeal, fostering relationships with both regional and international sponsors. The 2025 APP World Tour will include events in Hawaii, San Diego, El Salvador, Seville, Gran Canaria, and South Korea, starting in February. Comments from Both Parties Tristan Boxford, CEO of APP World Tour, stated, “Asia has become a key focus for our global growth due to the successful partnerships in South Korea and the increasing popularity of SUP in the region, particularly in Japan, home to some of the world’s top paddlers. We’re thrilled to partner with GLOCAL DOOR to expand our presence in Japan and Taiwan.” Yuji Fujinaga, CEO of GLOCAL DOOR, said, “We’re honored to support APP’s expansion into Japan and Taiwan. SUP is already popular in Japan, and I believe that hosting events like the APP World Tour will significantly stimulate the market.” GLOCAL DOOR will also serve as the “APP Japan and Taiwan Business Development Representative” further supporting the growth of SUP in these regions. About APP World Tour (https://lnkd.in/eCjMnNt) The APP World Tour, wholly owned and operated by Waterman League Lda., is the exclusive World Championship Tour for the sport of stand-up paddleboarding (SUP), sanctioned as such by the IOC appointed Federation for the sport, the ISA. With a broad international fan base and growing popularity, APP World Tour is dedicated to promoting sustainable marine environments and healthy lifestyles. It continues to strengthen its presence in the ocean sports industry while spreading the appeal of SUP worldwide.  About GLOCAL DOOR (https://lnkd.in/guwP9C6k) GLOCAL DOOR is an advertising agency that supports sponsorship acquisitions for sports leagues and teams both domestically and internationally, aiding Japanese companies in expanding abroad. Through this partnership with the APP World Tour, the exclusive World Championship Tour for the sport of Stand Up Paddling, GLOCAL DOOR aims to foster the growth of the sports community in Japan and Taiwan through the sport of SUP. #GLOCALDOOR #APPWorldTour #SUP #StandUpPaddleboarding #IOC #Sponsorship #SportsMarketing #SustainableSports #Japan #Taiwan #GlobalSports #MarineConservation

🏀[Sports Biz News]🇪🇸6-year Partnership: Valencia Basket and HEINEKEN España Kick Off Strategic Collaboration👏 Valencia Basket has officially announced a major sponsorship agreement with HEINEKEN España’s non-alcoholic brand Amstel Oro 0,0, which will span six seasons, making it the club's longest-running sponsorship to date. This partnership is a testament to the strong shared values between both organizations, reflecting a deep commitment to the local community and mutual growth. HEINEKEN España, one of the leading beer manufacturers globally, brings its Amstel Oro 0,0 brand to support Valencia Basket, not only with the men’s and women’s professional teams but also with the rapidly growing 3x3 basketball team, which recently won the first stop of the National 3x3 League. This demonstrates the brand’s dedication to all levels of basketball and its growing popularity. Through this partnership, both parties aim to elevate the profile of basketball in the region while promoting healthier lifestyles with non-alcoholic products like Amstel Oro 0,0. Pablo Mazo, Institutional Relations Director at HEINEKEN España, expressed his enthusiasm for the partnership, stating: "We are proud to support Valencia Basket through Amstel Oro 0,0. This sponsorship unites two Valencian leaders in their respective fields with shared values such as a winning spirit, the culture of effort, and pride in being Valencian." Valencia Basket's General Director, Enric Carbonell, highlighted the strategic importance of this agreement: "Having a global brand like HEINEKEN support our project during such a pivotal year for the club is a strong signal. This partnership not only boosts our growth but also reflects the alignment of our values with a brand that understands the essence of Valencia Basket." This collaboration represents an important step in HEINEKEN España's commitment to supporting local communities through sports while promoting responsible drinking habits through its non-alcoholic product lines. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #valenciabasket #heineken #amsteloro #basketball #spain #basketballfan #nonalcoholic #beermaker

⚽️[Sports Biz News]🇪🇸Unicaja becomes the new sponsor of Real Oviedo👏 Spanish bank Unicaja has announced a significant 3-year sponsorship deal with Real Oviedo, running from the 2024/25 season to 2027. This partnership not only reinforces Unicaja's commitment to supporting local sports teams but also marks an important step in strengthening community ties and fostering business relationships. As the new title sponsor of the "Club de Negocios Real Oviedo 24/25," Unicaja will be central to a network of more than 60 local and national companies that collaborate with the football club. This business platform aims to create synergies between companies of all sizes, from small local businesses to larger national enterprises, enhancing business exchanges and opportunities. Unicaja's sponsorship goes beyond mere financial support. The bank’s branding will be prominently displayed at Carlos Tartiere Stadium, including both physical and digital spaces, increasing its visibility among local fans and the wider community. Additionally, Unicaja will sponsor the women's team, further promoting gender equality in sports and positioning itself as a socially responsible brand. From a CSR and ESG perspective, this partnership is a prime example of how sports sponsorships can align with sustainable and ethical business practices. By supporting local sports, Unicaja demonstrates its commitment to regional economic development and social responsibility. The "Club de Negocios" initiative, which connects companies with Real Oviedo, is designed to stimulate the local economy and create a lasting, sustainable business ecosystem. This focus on community engagement and long-term value creation highlights Unicaja's role as more than just a financial institution, but a key contributor to the region’s social and economic fabric. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #laliga #spain #finance #soccer #footballfans #realoviedo #unicaja

⚽️[Sports Biz News]🇪🇸 Strengthening Fan Engagement: Strategic Collaboration Between C.D. Leganés and Lowi C.D. Leganés has announced Lowi as their official telecommunications partner for the 2024/25 season. Lowi, known for providing affordable and reliable mobile and internet services, will feature their logo on the back of the team’s jersey. This partnership goes beyond mere brand visibility, as Lowi will offer exclusive experiences to strengthen fan engagement, leveraging the passion of C.D. Leganés’ dedicated supporters to grow its brand in the competitive telecom market. This collaboration allows C.D. Leganés to deepen its ties with the local community while providing Lowi the opportunity to expand its presence among football fans, not just in Leganés but across Spain. Lowi aims to connect with sports lovers and be recognized as a brand that fosters local pride and loyalty through sports sponsorship. Football serves as a platform for Lowi to reinforce its community-centric image and its alignment with healthy, active lifestyles—a key focus in today’s corporate social responsibility efforts. Beyond the jersey logo, Lowi will enjoy prominent branding at Estadio Municipal Butarque, including digital and physical assets like LED displays, online fan interactions, and exclusive fan experiences. C.D. Leganés is dedicated to ensuring that its partnerships contribute meaningfully to the fan experience, creating deeper connections between sponsors and supporters. This partnership is part of a broader sports marketing trend where companies align their values with community-oriented sports teams. With CSR and ESG becoming increasingly significant in modern business, Lowi’s collaboration with C.D. Leganés is more than just sponsorship—it is a strategy to build long-term trust with fans. By engaging with the passionate football community, Lowi enhances its brand presence, builds consumer trust, and elevates its reputation in Spain’s competitive telecom sector. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #telecom #football #footballlover #laliga #leganes #lowi

⚽️[Sports Biz News]📺Digital Era Collaboration: MLS and OneFootball’s Global Fan Engagement Strategy🚀 Major League Soccer (MLS) has taken a significant step towards expanding its global reach by partnering with OneFootball, a leading digital football media platform. This collaboration will bring MLS content, including match highlights, to fans worldwide, leveraging OneFootball’s extensive digital distribution channels, such as its app, website, and Connected TV platforms. By making MLS matches easily accessible across mobile and digital devices, the league aims to attract a younger, tech-savvy audience with a strong appetite for football content on-demand. This partnership will feature hundreds of MLS, MLS NEXT Pro, and MLS NEXT matches each season, offering timely highlights and exclusive coverage. With OneFootball's growing video network, including its recent partnership with Yahoo! Sports to co-brand a content hub, MLS content will now have even greater visibility. This allows fans globally to experience the excitement of MLS, further boosting the league’s international profile and appeal. One of the most notable aspects of this partnership is that MLS has also become a shareholder in OneFootball and will join the prestigious OneFootball Club Advisory Board. This board includes some of the most iconic names in global football, such as Real Madrid, FC Barcelona, PSG, Bayern Munich, Manchester City, Chelsea, and more. By joining this group of elite clubs, MLS not only strengthens its international presence but also gains a stronger foothold in the competitive global football market. MLS’s Executive Vice President of Media, Seth Bacon, highlighted the importance of this collaboration in connecting MLS with a growing international fanbase, saying, “As MLS continues to grow its relevance on a global scale, we are excited to work with OneFootball to provide fans around the world access to the amazing action in MLS each week.” This partnership is a clear indication of MLS’s long-term strategy to grow both its domestic and international fanbase. By investing in innovative digital platforms and making the league’s content more accessible, MLS is setting the stage for continued growth in the increasingly competitive global football market. For OneFootball, this partnership underscores its commitment to bringing the best football content to fans around the world, and it highlights the growing interest in North American soccer on the world stage. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #MLS #OneFootball #soccer #soccerfans #USA

🏎️[Sports Biz News]🏁The Fusion of Luxury and Motorsport: LVMH and Formula 1 Crafting the Future of Marketing🎊 Formula 1, the pinnacle of motorsport, and LVMH, the global leader in luxury brands, have announced a historic 10-year global partnership set to begin in 2025, coinciding with the sport's 75th anniversary. This unprecedented collaboration will feature several of LVMH's iconic Maisons, including Louis Vuitton, Moët Hennessy, and TAG Heuer, combining the worlds of luxury craftsmanship and high-performance motorsport like never before.  The partnership is designed to bring unique experiences to fans and clients, blending the adrenaline of wheel-to-wheel racing with the elegance and tradition of LVMH's luxury brands. This synergy between Formula 1's innovation and LVMH's creativity sets a new standard for both industries, enhancing fan engagement through immersive, high-end experiences that capture the essence of both luxury and speed.  Greg Maffei, President and CEO of Liberty Media, emphasized the significance of this partnership, noting how both Formula 1 and LVMH push the boundaries of creativity and innovation. He mentioned the successful collaboration during the Las Vegas Grand Prix in 2023 as a precursor to this extended relationship. Similarly, Bernard Arnault, Chairman and CEO of LVMH Group, highlighted the shared values of precision, excellence, and the relentless pursuit of perfection between LVMH and Formula 1, stating that these principles are key drivers of success in both motorsport and luxury.  With Formula 1 attracting increasingly diverse and global audiences, this partnership is poised to deepen the sport's cultural relevance, reaching new demographics while aligning with the premium market that LVMH caters to. Fans and consumers alike can expect exclusive products, events, and collaborations, showcasing the intersection of cutting-edge motorsport technology and time-honored luxury craftsmanship.  As the partnership officially launches in 2025, it marks a significant moment for both brands. The fusion of these two global leaders not only elevates the profile of Formula 1 but also signals a shift in how luxury brands engage with global sports audiences. Through shared visions of excellence, innovation, and cultural influence, the partnership promises to set a new benchmark in sports marketing, enhancing the experience for fans, clients, and stakeholders worldwide.  #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #formula1 #lvmh

⚽[Sports Biz News]🇹🇷Strengthening the Partnership Between Turkish Airlines and TFF: A Brand Strategy Supporting Football👏 Turkish Airlines and the Turkish Football Federation (TFF) have renewed their strategic partnership for the 2024-2025 season. As part of this sponsorship, Turkish Airlines will continue to serve as the official transportation sponsor for the Turkish national football teams, ensuring efficient travel for the athletes as they compete in international tournaments. This partnership highlights the growing synergy between sports and aviation. Turkish Airlines, one of the most recognized brands in global aviation, leverages this sponsorship to strengthen its brand positioning both locally and internationally. Supporting Turkish sports, especially football, aligns with the airline’s mission to represent the nation’s excellence on a global stage. Ibrahim Ethem Hacıosmanoğlu, President of TFF, stated, “Turkish football has faced challenges in recent years, but with strong partners like Turkish Airlines, we aim to elevate the sport to its rightful place both nationally and internationally.” Prof. Dr. Ahmet Bolat, Chairman of the Board at Turkish Airlines, commented, “As Turkey’s national flag carrier, we are committed to supporting Turkish sports and our national athletes. Continuing our long-standing sponsorship with TFF is a source of pride, and we are excited about the positive impact this partnership will have in the coming season.” Through this strategic collaboration, Turkish Airlines not only enhances its visibility but also plays a pivotal role in the development of Turkish football, positioning itself as a key player in the sports marketing arena. This move is set to unlock new opportunities for both the airline and Turkish football in the coming years. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #turkishairlines #tff

🏐[Sports Biz News]🇹🇷 Building New Sports Brand Value through Decathlon & Eczacıbaşı Collaboration👏 Decathlon Turkey has officially become the technical sponsor of Eczacıbaşı Dynavit, a leading team in the Turkish Women’s Volleyball League (Sultanlar Ligi). This strategic partnership, initially spanning two years with the possibility of a one-year extension, signifies a robust alignment between two major players in the sports industry. Decathlon will be responsible for supplying the team's match uniforms, training gear, and travel essentials, all designed to enhance athlete performance and ensure comfort in both local and international competitions. From a sports marketing perspective, this collaboration strengthens the brand presence of both Decathlon and Eczacıbaşı Dynavit. Decathlon’s innovative and sustainable approach to sports equipment resonates with the growing global demand for eco-friendly products. By partnering with a top-tier volleyball team, Decathlon enhances its visibility and credibility, leveraging Eczacıbaşı’s strong fan base and reputation. On the other hand, Eczacıbaşı benefits from Decathlon’s high-quality products that are designed to boost athletic performance, creating a win-win scenario for both brands. Beyond performance, this partnership also highlights Decathlon's commitment to Corporate Social Responsibility (CSR) and Environmental, Social, and Governance (ESG) principles. Decathlon's focus on sustainability, including the use of eco-friendly materials and production processes, aligns with the broader global movement towards responsible consumption and environmental protection. This collaboration not only supports Eczacıbaşı’s competitive goals but also contributes to the social and environmental values that today’s consumers prioritize. The shared vision of promoting healthy lifestyles and gender equality through sports adds to the social impact of this partnership, inspiring both athletes and fans. Strategic collaborations like this one serve as prime examples of how sports teams and global brands can co-create value, blending performance with sustainability and social responsibility. As the role of sports marketing continues to evolve, partnerships that integrate ESG factors are likely to set the standard for future collaborations. Decathlon and Eczacıbaşı Dynavit are paving the way for a new era of sports sponsorships that deliver on both athletic excellence and corporate responsibility.   #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #turkey #volleyball #decathlon #eczacıbaşıdynavit #womensvolleyball

🏀[Sports Biz News]🇱🇧Supporting the Future of Lebanese Basketball: A Strategic Partnership with MediaVantage Sagesse Sports Club, one of the most historic and successful basketball teams in Lebanon, is thrilled to announce a groundbreaking sponsorship agreement with MediaVantage Group, a Dubai-based advertising agency. This partnership for the 2024/25 season is a significant step forward for both entities and highlights the growing synergy between sports and media. MediaVantage, celebrating 15 years of success in the Middle East, will bring its media expertise to the table, providing strategic support in branding, advertising, and digital engagement for Sagesse. This collaboration is designed to strengthen Sagesse's position both on and off the court. The sponsorship will prominently feature MediaVantage and its adtech brand, The TechVantage, in key placements at Sagesse’s home games, including LED signage, and will extend to social media engagement with the club's passionate fanbase. For Sagesse, this partnership offers more than just financial backing. It represents an opportunity to elevate the club’s profile in the Middle East and globally, attracting new fans and business opportunities. With a long-standing history of success in Lebanese basketball, Sagesse continues to push boundaries, and this collaboration with MediaVantage will help it expand beyond traditional limits. For MediaVantage, this sponsorship marks the company’s first foray into sports marketing. The decision to support Sagesse aligns with its broader vision of increasing regional visibility and engagement. By associating with one of Lebanon’s most iconic basketball clubs, MediaVantage is set to reach new audiences while enhancing its brand credibility.   #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #sagesse #lebanesebasketballleague #basketball #lebanon #uae #advertisingagency #mediavantagegroup #basketballfan

🏀[Sports Biz News]🇺🇸A Partnership Growing with the Community: Pelicans and NewAge's Strategic Collaboration🎊 The New Orleans Pelicans and NewAge Products Inc. are excited to announce a dynamic new jersey emblem partnership. This collaboration not only offers significant branding opportunities for NewAge but also highlights their commitment to community engagement and social responsibility. As a leader in high-quality garage storage, cabinetry, and outdoor living solutions, NewAge will leverage its partnership with the Pelicans to extend its reach in the Gulf South region and beyond. NewAge Products, founded in Toronto in 2008, has built a strong reputation for its innovative, durable solutions for home and outdoor spaces. Now, through this partnership, NewAge will showcase its products at the Smoothie King Center, offering Pelicans fans an interactive experience. The partnership particularly emphasizes NewAge’s outdoor kitchen products, aligning with the region’s rich culinary traditions and providing a strategic fit for its U.S. market expansion. Beyond branding and product exposure, the partnership places a strong focus on community development. This collaboration will involve several initiatives aimed at supporting local youth sports programs, educational resources, and neighborhood improvement projects. These efforts aim to create long-lasting, positive changes in the New Orleans community, strengthening ties between the Pelicans, their fans, and the broader public. Pelicans Governor Gayle Benson noted, “We are thrilled to partner with NewAge Products. Their commitment to community engagement aligns with our values. Together, we look forward to making meaningful contributions that will positively affect our city.” Parag Shah, President of NewAge Products, emphasized the importance of integrating the company’s values into local communities, enhancing both brand presence and social impact. From a sports marketing perspective, this partnership exemplifies how sports organizations and brands can collaborate to create value beyond the court. By combining NewAge's innovative products with the Pelicans' expanding global reach, both organizations will benefit from increased visibility and stronger community connections. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #pelicans #nba #basketball #newageproducts #usa #csr #esg