SportQuake

🎅 🎄 Happy Holidays to all from everyone at SportQuake 🎄 🎅 With over 40 Premier League matches in 17 days it's a very special time of year! Enjoy some festive football with your loved ones!

🌎 Expanding your brand internationally can be challenging, especially when finding ways to ensure brand coverage in multiple markets. Enter the The Premier League. It isn’t just the most-watched football league, it’s a global spectacle. 80% of its audience are outside the UK with games broadcast to 720 million homes across 190 countries. 🌍 Sponsoring in the Premier League allows you to engage audiences across the globe and deliver brand growth at scale. 📈 ⚽ 📧 Speak to the team about current opportunities here: https://bit.ly/4fh9r7S

🚨 Culture Capital agrees deal with Paris Saint-Germain 🚨 Congratulations to our client Culture Capital, who have signed with Paris Saint-Germain to become an official partner of the club. The historic deal – Culture Capital’s first sporting sponsorship – confirms the high-growth platform as the French reigning and 12-time champion’s exclusive Asian Online Forex and Trading Partner. Commenting on the deal Matt House, CEO of SportQuake said: “For over a decade we have been connecting brands around the globe with the premier names in sport, helping them to increase brand awareness and build brand trust. “We are delighted to support Culture Capital in their first venture into sports sponsorship. It marks an important next step in their brand history. “We believe Paris Saint-Germain’s passionate and growing supporter base across Asia provides the perfect platform for Culture Capital to meet their brand growth objectives.” Read the full release below ⬇️ https://bit.ly/3P0b4Mp

Emotional connection is a key driver behind sponsorship marketing ROI. Sports fans are not passive consumers of content; they are an inherently engaged group. They watch, cheer, commiserate, and celebrate with their teams, forming deep emotional connections that extend far beyond the playing field. This emotional investment creates a level of receptiveness that is rare to find in other marketing channels. Put simply fans are more likely to buy from a brand that sponsors their favourite team. The Premier League is a unique platform to influence consumer behaviour and drive lifetime value. #sportsmarketing #sponsorship

For 2025, the marketing challenge lies in driving conversions and results without relying on short-term, costly push marketing tactics that often don’t establish meaningful relationships with your consumers. Sports sponsorship represents an opportunity to build long-term brand value while optimising your marketing spend. Delivering brand awareness and recognition on a scale that reduces the need to bid and pay for online marketing, reducing search engine and digital advertising costs. We like to think of it as a way of building and looking after your brand's health and focusing on growth. And that's why it's important to view sports sponsorship as part of your brand marketing strategy, assessing the media ROI against other activity. To truly understand the value of your sports sponsorship, we’ve broken down 9 steps to help you play in offense! Download our guide ➡️ https://bit.ly/3OnrjmC #sponsorshipguide

Congratulations to our client, Dashing on their multi-year partnership with Tottenham Hotspur Football Club, one of the Premier League's most iconic clubs. The collaboration aims to grow the Dashing brand in Malaysia through engaging consumer campaigns and live match watch parties centred around Tottenham’s fixtures. As part of the partnership, Dashing will also develop Tottenham Hotspur-branded products within its range. A huge shoutout to the teams at Tottenham Hotspur & Dashing on this exciting new partnership. We're looking forward to getting our hands on some of the Tottenham Hotspur-branded grooming essentials! Read more: https://bit.ly/4fXol3Z

Marketers now have an abundance of data and insights to guide their partnership decisions with multiple opportunities on the table. Sponsorship in the Premier League continues to soar, with a record £1.5 billion spend in the 2024/25 season. So, what makes the Premier League’s clubs a sought-after platform for brands? We’ve explored five key reasons why brands sponsor in the Premier League —from aligning with the world’s most-watched football league, to unlocking unparalleled engagement opportunities and leveraging a trusted IP that resonates with consumers.   Swipe to learn more ⬇️ #sponsorship #premierleague

Our Partnerships Insights Director, Jack Wilmot recently joined GWI for an evening to discuss key consumer trends to watch in 2025. Here are some key takeaways: 💡 Women’s sport is taking centre stage, especially the WNBA courts. There's a real opportunity for brands to capture this growing audience by improving accessibility, offering behind-the-scenes content, and exclusive clips that connect fans to the action beyond game time. 💡 46% of consumers enjoy energy drinks every month – and we’re not just talking about gamers and university students – with a broader audience wanting a productivity boost. GWI have identified opportunities for premium energy drinks to appeal to health-conscious consumers. 💡 Podcasts > radio, for the very first time consumers are favouring podcast to radio. They’re becoming popular ways to discover brands and products, and even Gen-Z are all ears when it comes to podcast ads. Brands now have a unique opportunity to reach premium product buyers when they're highly engaged. Thanks to the GWI team!

Sponsorship within the Premier League is an effective way to build brand awareness, trust and credibility. It provides valuable intellectual property (IP) for brands and plays an important and crucially long-lasting role in brand growth. By partnering with clubs like Manchester United, Chelsea or Liverpool, brands are feeding the top of their marketing funnel - gaining brand awareness and recognition on a scale that reduces the need to bid and pay for online marketing, reducing their search engine and digital advertising costs. That is because these clubs are not just sporting organisations, they are global brands in their own right. The brand association – and importantly the brand recall – from these iconic partnerships can live on in the memories of fans for decades. Get in touch to find out how your brand could take centre stage within the Premier League ➡️ https://bit.ly/3CANQcR #sponsorship #premierleague

Congratulations to our client Binomo on their new partnership with River Plate and Colombia National Team striker, Miguel Borja to bring more awareness in Latin America for their trading platform 💥 ⚽ Always a pleasure to work with LATOPE to bring this partnership to life. #newpartnership #sportsmarketing #trading