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𝐓𝐡𝐞 𝐄𝐬𝐩𝐨𝐫𝐭𝐬 𝐌𝐚𝐫𝐤𝐞𝐭: 𝐀 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐑𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧 𝐇𝐚𝐯𝐞 𝐀𝐧𝐲 𝐐𝐮𝐞𝐫𝐲? 𝐀𝐬𝐤 𝐎𝐮𝐫 𝐄𝐱𝐩𝐞𝐫𝐭𝐬 https://lnkd.in/dAjFq5dY The Esports Market size was valued at USD 3.8 Billion in 2023 and the total Esports revenue is expected to grow at a CAGR of 9.04% from 2024 to 2030, reaching nearly USD 6.96 Billion by 2030. Esports has taken the world by storm, transforming gaming into a billion-dollar industry where skilled gamers are now the top athletes, competing on a global stage. With over 380 million viewers worldwide, esports has solidified its place as a thriving spectator sport, rivaling traditional sports like the NBA and NFL. 𝐅𝐨𝐫 𝐟𝐮𝐫𝐭𝐡𝐞𝐫 𝐝𝐞𝐭𝐚𝐢𝐥𝐬, 𝐩𝐥𝐞𝐚𝐬𝐞 𝐫𝐞𝐟𝐞𝐫 𝐭𝐨 𝐭𝐡𝐞 𝐩𝐫𝐨𝐯𝐢𝐝𝐞𝐝 𝐥𝐢𝐧𝐤: https://lnkd.in/dz5EkfmX 𝐊𝐞𝐲 𝐌𝐚𝐫𝐤𝐞𝐭 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬: 𝐌𝐨𝐧𝐞𝐭𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐆𝐫𝐨𝐰𝐭𝐡: Esports has seen explosive revenue growth, expected to reach $1.5 billion by 2020, driven by sponsorships, media rights, and ticket sales. Lifestyle brands like Red Bull, Coca-Cola, and BMW are tapping into this lucrative market, with sponsorships accounting for over 39% of revenue. 𝐅𝐫𝐚𝐧𝐜𝐡𝐢𝐬𝐞 𝐌𝐨𝐝𝐞𝐥𝐬 𝐄𝐦𝐞𝐫𝐠𝐞: Just like the NFL and NBA, esports leagues are adopting franchise models. Riot Games introduced a $10 million franchise fee for its North American League of Legends league, with Activision's Overwatch following suit. 𝐑𝐞𝐠𝐢𝐨𝐧𝐚𝐥 𝐆𝐫𝐨𝐰𝐭𝐡: North America continues to lead the market with a 29% share of global revenue. Key players like the Overwatch League and NA LCS are driving massive growth. 𝐄𝐦𝐞𝐫𝐠𝐢𝐧𝐠 𝐓𝐫𝐞𝐧𝐝𝐬: Media Rights Boom: With platforms like Twitch drawing millions of viewers, media rights are becoming a significant revenue stream. In 2022 alone, Twitch saw a 45% increase in viewership, with 26 billion hours watched. Adaptation to COVID-19: The pandemic pushed live events online, but esports adapted seamlessly, leading to a surge in streaming and online tournaments, ensuring steady growth despite disruptions. 𝐊𝐞𝐲 𝐂𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐂𝐨𝐯𝐞𝐫𝐞𝐝 𝐢𝐧 𝐭𝐡𝐢𝐬 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐑𝐞𝐩𝐨𝐫𝐭: Activision Blizzard Electronic Arts (EA) TAKE-TWO INTERACTIVE SOFTWARE UK LIMITED Riot Games Cloud9 #Esports #GamingIndustry #DigitalRevolution #MediaRights #Sponsorship #EsportsGrowth #TechInnovation #Streaming #GlobalBusiness #EsportsMarketing #EsportsSponsorships #Twitch #DigitalTransformation

Having a nostalgic Friday and thinking back on #esports, and how it's grown and changed so much over the last 10 years. Social media and creative content has been fundamental in this. Here are my top 5 most memorable moments in esports and how they killed it on social media at the time: Fortnite World Cup 2019 – #FortniteWorldCup 🏆 Experiencing the first of Epic Games' #FortniteWorldCup back in 2019 was a standout moment for me. Watching 16-year old Bugha take home $3m+ was insane - this was the largest ever payout for a single player in esports. Epic's social campaign shared highlights, player stories, and fan reactions, uniting the community through shared excitement. It created an electrifying atmosphere that drew in millions of viewers. Probably one of the most hype things I've ever seen! CoD Champs 2016 – #CWL2020 🔫 Call of Duty is still a giant today in esports, but I feel nothing will ever top the crowd's passion and fan engagement on socials back in the day. Watching underdog team 'Splyce' storm their way through to the finals was incredible - defeating Team Kaliber, FaZe Clan and Rise Nation at the time. The social media buzz around their unexpected victories was massive, with fans rallying behind Splyce and amplifying their underdog story. Everyone loves an underdog, right?! League of Legends – #WorldsCollide 🌍 Riot Games’ annual World Championship is an esports spectacle, and the #WorldsCollide campaign brought fans together from across the globe. With interactive content, behind-the-scenes footage, and live updates, this campaign turned the championship into a trending topic worldwide. 'Worlds Collide' by Nicky Taylor set the stage for other non-Worlds-related musical projects from Riot too. Riot Games leveraged social media to deliver immersive and engaging content that kept fans on the edge of their seats! S1mple's at IEM Cologne 2021 🎯 S1mple is probably the greatest CS:GO player of all time. Not sure what he had for breakfast that day, but watching S1mple pull off FOUR aces in a single tournament was NUTS. Natus Vincere rode the wave of fan engagement across socials on the day, creating an everlasting memory in Na'Vi's fans. The social media explosion around his performance solidified his legendary status in esports history - if it wasn't already! League of Legends – Faker's Zed Outplay at Worlds 2013 🎮 Another unforgettable moment in League of Legends history. This moment showcased Faker's incredible skill, and it became an iconic highlight in esports history. The social media buzz was HUGE, with fans and analysts dissecting the play across platforms. Riot Games capitalized on this moment by sharing clips, fan reactions, and behind-the-scenes content, turning this outplay into a viral sensation and solidifying Faker's status as a legend in the esports community. What's your favorite moment in esports? 💬👇 #Marketing #Esports #SocialMedia #GamingIndustry

📣 Bayes Esports to Close Content Gap in Match Data🌟 As the Esports match data market continues to be heavily fragmented, data users and app developers are limited in their options to build fan engagement. Bayes Esports is now driving to close that gap by collecting publicly available match data and making it available to the community. 🚀 As an industry leader in data integrity and official match data, Bayes Esports will continue upholding the standards in terms of transparency in communicating with the market. And hence, its ever growing content catalog will clearly mark public content, alongside recommendations for usage. Ultimately, the vision is to have a unified esports data ecosystem across game publishers, game titles, and content users. Read Amir Mirzaee, our CEO and Managing Director’s full statement on iGamingFuture: https://lnkd.in/e3FZisGJ #BayesEsports #Esports #MatchData #EsportsData #EsportsInsights #DataIntegrity

The Phenomenal Rise of eSports. The #eSportsindustry is on a rapid growth trajectory, with soaring #viewership and #revenue making headlines. Brands are increasingly investing in #eSportsmarketing, drawn by the opportunity to engage with a vast and dedicated audience. Despite COVID-related disruptions, the industry is bouncing back stronger, poised for continued expansion in 2023 and beyond. Newzoo's Global Games Market Report sheds light on the remarkable growth of eSports, highlighting its pivotal role in the gaming landscape. With a focus on professional competitive gaming, Newzoo's insights offer valuable perspectives for marketers looking to tap into this dynamic sector. 💡 As eSports enthusiasts and occasional viewers alike fuel the industry's growth, understanding their preferences and behaviour becomes essential for effective marketing strategies. By leveraging the power of eSports, brands can connect with audiences in innovative ways and drive meaningful engagement. 👉 DM me if want to discover how to leverage this burgeoning industry for business growth. Feel free to comment if you have more insights into the evolving world of eSports. #eSports #GamingIndustry #MarketingInsights #BusinessGrowth

Earlier this year, SIS Ltd (Sports Information Services) penned a distribution deal with sports data giant Genius Sports for its Competitive Gaming portfolio. Speaking to Charlie Horner for SBC Americas, SIS head of competitive gaming Adam Conway, and head of commercial partnerships Andy Kelly discuss the benefits of the agreement and the future of esports betting 🎮 🔑 Key Quotes 🗣 Our agreement sees Genius Sports distribute the rights of our complete suite of esports content to its customers across all regulated markets and take our product to the next level 🗣 Minimal manpower is required from operator partners utilizing the solution, which makes integrations even more attractive 🗣 As there is minimal latency within our product, our traders can provide an engaging in-play offering which is where the majority of esports revenue comes from 🗣 The short-form action fits perfectly during gaps between real-life matches, appealing to the betting audience looking to maintain their excitement levels Check out the full story 👇

𝐅𝐨𝐫 𝐚𝐧𝐲 𝐞𝐧𝐪𝐮𝐢𝐫𝐲 👉 https://lnkd.in/ddCBQTMF The eSports Betting market is estimated to increase by USD 35.4 Billion at a CAGR of 15.3% by 2030. The report includes historic market data from 2024 to 2030. The Current market value is pegged at USD 12.8 Billion. #Definition: The eSports betting market refers to the segment of the gambling industry that involves placing bets on competitive video gaming events, tournaments, and matches. In eSports betting, individuals or bettors wager money on the outcome of eSports competitions, including popular video game titles such as League of Legends, Counter-Strike: Global Offensive (CS:GO), Dota 2, Fortnite, and Overwatch, among others. Market #Trends: ·        The eSports betting market continues to experience rapid growth, driven by increasing interest in eSports events and tournaments, as well as the growing popularity of online betting platforms. Market #Drivers: ·        The growing popularity and viewership of eSports events among millennials and younger demographics are driving demand for eSports betting, creating a lucrative market opportunity for betting operators. Market #Opportunities: ·        Betting operators can capitalize on opportunities for innovation and differentiation by offering unique betting products, features, and experiences tailored to the preferences of eSports bettors. 𝐆𝐞𝐭 𝐒𝐚𝐦𝐩𝐥𝐞 𝐏𝐃𝐅 𝐇𝐞𝐫𝐞 👉 https://lnkd.in/dXzmubRk Betcris, Luckbox - Real Luck Group (TSXV:LUCK), bet365, Betfred, Kindred Group plc, DraftKings Inc., Esports Entertainment Group , Bovada, bet-at-home.com AG, Galaxy.bet Affiliates, Flutter Entertainment Plc, GVC | Entain plc, Betway Group, 888holdings, BVGroup, GG.BET, BETSSON FRANCE, Everygame (Curacao), Betwinner, Pinnacle 𝐁𝐮𝐲 𝐍𝐨𝐰 𝐭𝐡𝐞 𝐋𝐚𝐭𝐞𝐬𝐭 𝐄𝐝𝐢𝐭𝐢𝐨𝐧 𝐨𝐟 𝐭𝐡𝐞 𝐑𝐞𝐩𝐨𝐫𝐭 👉 https://lnkd.in/dzwuUsGa Source: HTF Market Intelligence Consulting Pvt Ltd The Market Mastermind #onlinegambling #gambling #onlinemoney #entertainment #bet

𝐅𝐨𝐫 𝐚𝐧𝐲 𝐞𝐧𝐪𝐮𝐢𝐫𝐲 👉 https://lnkd.in/ddCBQTMF The eSports Betting market is estimated to increase by USD 35.4 Billion at a CAGR of 15.3% by 2030. The report includes historic market data from 2024 to 2030. The Current market value is pegged at USD 12.8 Billion. #Definition: The eSports betting market refers to the segment of the gambling industry that involves placing bets on competitive video gaming events, tournaments, and matches. In eSports betting, individuals or bettors wager money on the outcome of eSports competitions, including popular video game titles such as League of Legends, Counter-Strike: Global Offensive (CS:GO), Dota 2, Fortnite, and Overwatch, among others. Market #Trends: ·        The eSports betting market continues to experience rapid growth, driven by increasing interest in eSports events and tournaments, as well as the growing popularity of online betting platforms. Market #Drivers: ·        The growing popularity and viewership of eSports events among millennials and younger demographics are driving demand for eSports betting, creating a lucrative market opportunity for betting operators. Market #Opportunities: ·        Betting operators can capitalize on opportunities for innovation and differentiation by offering unique betting products, features, and experiences tailored to the preferences of eSports bettors. 𝐆𝐞𝐭 𝐒𝐚𝐦𝐩𝐥𝐞 𝐏𝐃𝐅 𝐇𝐞𝐫𝐞 👉 https://lnkd.in/dXzmubRk Betcris, Luckbox - Real Luck Group (TSXV:LUCK), bet365, Betfred, Kindred Group plc, DraftKings Inc., Esports Entertainment Group , Bovada, bet-at-home.com AG, Galaxy.bet Affiliates, Flutter Entertainment Plc, GVC | Entain plc, Betway Group, 888holdings, BVGroup, GG.BET, BETSSON FRANCE, Everygame (Curacao), Betwinner, Pinnacle 𝐁𝐮𝐲 𝐍𝐨𝐰 𝐭𝐡𝐞 𝐋𝐚𝐭𝐞𝐬𝐭 𝐄𝐝𝐢𝐭𝐢𝐨𝐧 𝐨𝐟 𝐭𝐡𝐞 𝐑𝐞𝐩𝐨𝐫𝐭 👉 https://lnkd.in/dzwuUsGa Source: HTF Market Intelligence Consulting Pvt Ltd The Market Mastermind #onlinegambling #gambling #onlinemoney #entertainment #bet

🚀 Streambeat for Esports Betting & iGaming: Elevate Your Brand’s Reach As we gear up for Sigma Europe, we are excited to share more about how Streambeat is helping brands in esports betting and iGaming reach highly engaged audiences. With 6M+ gaming-focused visitors daily in our media network, we deliver not only real, targeted viewers to sponsored streams but also high-impact video/banner ad placements helping brands capture attention exactly where it counts. 📈 🎯 How does it work? 👁️🗨️ Case 1. Boosting Streamer Viewership with Targeted Audiences: Imagine your brand sponsoring a popular streamer who’s currently pulling in 500 viewers. With Streambeat, we can easily elevate that number to 5,000+ engaged viewers who are genuinely interested in the games they’re watching. Your brand gains visibility on the stream and through strategic video and banner ads across top gaming sites in our network, providing seamless, multi-platform engagement. 🥇 Case 2. Global Reach for Your Esports Tournament: Planning to sponsor a tournament? Streambeat takes it from local to global scale. Whether it’s DOTA, Valorant, LOL, Counter-Strike, or another game, Streambeat ensures that your event isn’t just another tournament but a spectacle with tens of thousands of viewers worldwide. Our platform delivers not only geo-targeted live viewership, but also consistent brand exposure through video/banner placements on major gaming media sites, converting passive viewers into active players. #esports #esportsbetting #betting #gambling #igaming #sigma #sigmaeurope #sigma2024 #adtech #streambeat

After a difficult year in 2023, the #esports industry is recovering in 2024 as some brands and #advertisers return to the space. But while esports winter might be thawing somewhat, it’s become clear that not all esports organizations have been equally able to withstand the cold. Here’s a look into how four leading esports orgs are positioning themselves for long-term stability and #sustainability, independent of the whims of brand #marketers. In this piece by Alexander Lee, we speak to Andy Miller, Victor Goossens of Team Liquid, Damon Harman of Integrated Content, and Sabrina Ratih and Henning Christiansson of G2 Esports.

In this article, brought to you by DATA.BET, head of product Rostyslav Likhtin discusses esports users’ thirst for customisation and why the provider’s new bet builder is a powerful engagement tool for operators.🔎 Esports betting constantly matures, facing the challenge of keeping pace with the demands of a growing and increasingly discerning audience. Personalisation has become essential, and one of the most effective tools in addressing this demand is the bet builder. Initially popularised in traditional sports, bet builders have begun to take root in the esports niche, appealing to fans who seek more control and customisation over their betting experience. #EGRGlobal