Integrated Content

🎉 WE WON! 🎉 Top Streamer presented by Progressive has taken home the Brand of the Year award at Cynopsis Gaming's Tempest Awards! This achievement reflects the collective passion and creativity that went into bringing this show to life and shows our commitment to elevating digital content experiences. A huge thank you to Progressive Insurance for being such an amazing brand to work with. Your boldness and innovation in the streaming space have truly set a new standard, and we couldn’t be prouder to partner with a brand that matches our vision. We also want to shout out Twitch, Hive Gaming, and OTK Media for their partnership and energy in making this project a standout success. From our collaborators to our emerging creators, this win belongs to every team member who poured their heart into this inspiring series. Thank you to Cynopsis Gaming for this recognition and to all of the incredible 2024 Finalists. Here’s to the many exciting projects ahead! Damon Harman, Adam St. Clair, Topher Oriel, Stephen Buzby, Ammar Shallal, Tips Out, Willis Wiggin, Nel Jacobs, Christina Laird, Thomas Hajduk, and more... #TempestAwards #BrandOfTheYear #TopStreamer #Progressive

8 Contestants, 5 Days, 1 Winner. Who's Got It? 🤔 OTK's Top Streamer Kicks Off Today at 5 PM CT Tune in 👉 Twitch.tv/Emiru or YouTube.com/@OTKchannel

After an incredible season, the finale of Top Streamer presented by Progressive kicks off TODAY! Eight talented contestants, five days of intense competition, and only ONE will walk away as the Top Streamer. This journey has been all about discovering and elevating new streaming talent, and we’re thrilled to reach this exciting final chapter. Join us RIGHT NOW to watch the action unfold and see who claims the ultimate prize of $50,000 and a career-changing boost! TUNE IN NOW 👉 Twitch.tv/Emiru or YouTube.com/@OTKchannel Thank you to Progressive Insurance, Twitch, OTK Media, Hive Gaming, and all the amazing creators and partners who brought this project to life. Let’s celebrate the next wave of streaming talent together. Don’t miss it! #TopStreamer #OTK #Progressive #Finale

👀 10/29 - 10am pt 🤞 https://lnkd.in/eBmcvnyw

Celebrating TOP STREAMER as a 3x Tempest Award Finalist! ICA's latest project, OTK's Top Streamer presented by Progressive, has been named a finalist for multiple Tempest Awards this year! We are incredibly proud of the recognition and the hard work that went into making this project a standout in the world of content creation and digital marketing on Twitch. The categories we’re honored to be finalists in are: 🏆 Best Content Creation Campaign 🏆 Best Non-Endemic Activation featuring Content Creators/Streamers 🏆 Brand of the Year OTK's Top Streamer presented by Progressive has been a game-changer in highlighting smaller, yet super-talented streamers by combining interactive, live-streamed content with Progressive's brand messaging, and it’s incredible see it recognized for its innovation and impact. From talent discovery to engaging millions of viewers across Twitch, YouTube, and Twitter X, this project has indeed made a big splash and helped so many streamers take their streams to the next level. Another HUGE thanks to our partners at OTK Media, Hive Gaming, and Progressive Insurance for their collaboration, and also to Cynopsis Gaming's Tempest Awards for this recognition! We can’t wait to see the results during the virtual awards ceremony on October 29th, 2024, from 1pm to 3pm ET. Wish us luck! 🤞 Damon Harman, Adam St. Clair, William H., Topher Oriel, Stephen Buzby, Ammar Shallal, Tips Out, Willis Wiggin, Nel Jacobs, and many more. #OTKTopStreamer #ContentCreation #BrandPartnerships #Streamers #DigitalMarketing #AwardSeason

Milestone Reached! At the midway point of Season 1, we'd like to take a moment to recognize the powerful stats of the first two chapters of OTK's Top Streamer presented by Progressive! Our goal was to create a dynamic, engaging live-streaming experience that resonates with the Twitch community while elevating the presence of Progressive Insurance in the digital entertainment space. The results speak for themselves: Chapter 1 & 2 Viewership Stats (12 Episodes: April 11th - August 1st):  - 209M 30 Sec Impressions TARGET - 330M 30 Sec Impressions DELIVERED - 22M Live Views   - 39M Total Views (including VODs)   - 159M Minutes Watched   - 81K Peak CCV   - 39K Average CCV   - 7M Unique Viewers   - 148K Unique Chatters  These numbers reflect the power of live, interactive content in building community engagement and driving brand visibility. We're proud to have partnered with Progressive Insurance and OTK Media to bring this vision to life. A big shoutout to all the talented streamers who have participated so far and to the amazing audience who made these chapters a massive success! We can't wait to see what exciting new talent we discover in Chapter 3, starting on August 29th! Stay tuned for more exciting updates as we approach our epic IRL finale in October! #IntegratedContent #OTKTopStreamer #DigitalMarketing #LiveStreaming #CommunityEngagement #Twitch

Unparalleled Engagement at CECC May Madness 2024! The Collegiate Esports Commissioner's Cup May Madness 2024 was an overwhelming success, and at Integrated Content Agency, we are thrilled to celebrate this achievement. Partnering with Collegiate Sports Management Group, we executed a multifaceted media strategy that not only highlighted the event but also brought significant engagement across various IRL and digital activations on Twitch. Saturday started with JinnyTTY's IRL stream from the Arena, which brought the event to life by engaging with brands and giving her community a behind-the-scenes look at the incredible event. During the finals on Sunday, ICA curated an intentional lineup of co-streamers who each brought their unique style and deep knowledge of the games they covered. Each co-streamer played a pivotal role in enhancing viewer experience and retention: • HungryBox: a legend in the Super Smash Bros community, brought his expertise and excitement to the Smash competitions. • TenacityTV: took the helm for Rocket League, offering insightful commentary that resonated well with their enthusiastic Rocket League audience. • QuarterJade: provided top-notch Valorant action, captivating viewers with strategic breakdowns and energetic interactions. • Flats: covered Overwatch 2, engaging fans with his deep understanding of the game strategy and its top players. Impressive By The Numbers: - The event attracted over 4 million digital views with nearly 2 million VOD views. - Social media engagements were robust with 1.3 million impressions and a physical attendance of over 4,000 fans. - The digital impact was measurable with 45.5 million impressions at a 30-second ad view equivalent and a staggering 683 million impressions at a 2-second ad view equivalent, demonstrating the immense reach and enthusiasm for the event. This year’s CECC not only showcased the top talent across colleges but also set a new standard for how esports events can integrate seamlessly with digital content strategies to enhance both viewer engagement and brand value to sponsors and partners: McDonald's, Smoothie King (SKFI), US Army, State Farm, Cirkul, Zipchair Gaming, Red Bull, Cisco, Six Flags Over Texas. To our talent partners at Underscore Talent Management, United Talent Agency, and Loaded; thank you for your collaboration and support. To all the sponsors, partners, co-streamers, and attendees who made this event successful; here’s to continuing to push the boundaries of what's possible in collegiate esports! Michael Schreck, Jim Connelly, Ray Katz, Angela Bernhard Thomas, Danyela Proteau, Kyler Tandal, Kevin McIntyre, Jack Malkiewicz, Bubba Gaeddert, Daniel Kang, Ryan O'Donnell, Paul Coggiola, Cayla Hatton, Travis Mynard, Angela Xu, Jason Green, Jenny Du, Nathan Lindberg, William H., Adam St. Clair, Damon Harman #CECC2024 #EsportsExcellence #DigitalStrategy #ICA #CSMG #InnovativeBroadcasting #TheICAWay

The OTK Games Expo is 5 weeks away.

Recognizing Topher Oriel: Senior Designer at ICA As we introduced the latest additions to the Integrated Content team last month, it's time to spotlight the creative talent behind these announcements. Meet Topher Oriel, our Senior Designer, whose own introduction is long overdue. Topher leads our visual strategy, blending magic into every project and helping to transform traditional marketing into strategic, immersive streaming content experiences. With eight years of diverse creative leadership experience, Topher brings a dynamic approach to visual storytelling to help craft captivating narratives for our brand partners. It's fantastic to witness the positive influence he's been having on ICA, and we can't wait to see how he continues to make a difference. #IntegratedContent #CreativeDesign #InnovativeMarketing #VisualStorytelling #TheICAWay

ICA’s very own Damon Harman sharing some words with Digiday about OTK Media, Top Streamer, and “the ICA Way”…