Sabrina Ratih

🌐 EA Sports’ New Ecosystem Strategy 🌐 EA SPORTS has announced the upcoming EA SPORTS App, a platform that blends live sports coverage with social networking. With an exclusive partnership with LaLiga, the app will offer real-time scores, stats, and community features for fans to connect and share highlights. 3 Key Takeaways for Businesses: 1️⃣ Ecosystem Expansion – EA meets fans’ evolving needs by combining information and community in one platform. 2️⃣ Customer-Centric Design – Integrated content and features enhance user engagement. 3️⃣ Multi-Channel Brand Building – Diverse touchpoints boost customer loyalty and reach. 🎥🔗 For more insights, check out our latest video and blog post on this topic: https://lnkd.in/e6gKkBiN 📚🔗 If you prefer reading to watching, check out our blog post: https://lnkd.in/e9dyAB4q Visit Ecosystemizer’s website to see how we support businesses in navigating ecosystems. Looking forward to your thoughts! #EcosystemStrategy #Ecosystemizer #EASports #BusinessInnovation #CustomerEngagement #DigitalTransformation #SportsTech #LaLiga #BusinessEcosystems

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MOONTON GAMES, an international developer and publisher behind Mobile Legends: Bang Bang (MLBB), has joined forces with German tech leader, Shikenso Analytics, to enhance sponsorship insights for the M6 World Championship.

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📊New white paper | 𝐓𝐡𝐞 𝐟𝐚𝐧 𝐝𝐚𝐭𝐚 𝐫𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧: 𝐡𝐨𝐰 𝐬𝐩𝐨𝐫𝐭𝐬 𝐭𝐞𝐚𝐦𝐬 𝐜𝐚𝐧 𝐜𝐫𝐚𝐜𝐤 𝐭𝐡𝐞 𝐟𝐚𝐧 𝐢𝐝𝐞𝐧𝐭𝐢𝐭𝐲 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞. Even the most beloved and commercially successful sports teams often know surprisingly little about their fanbase. The lack of investment in digital touchpoints has led third-party media to dominate the fan engagement landscape. 𝐻𝑜𝑤 𝑐𝑎𝑛 𝑡𝑒𝑎𝑚𝑠 𝑟𝑒𝑐𝑙𝑎𝑖𝑚 𝑡ℎ𝑒𝑖𝑟 𝑑𝑖𝑟𝑒𝑐𝑡 𝑟𝑒𝑙𝑎𝑡𝑖𝑜𝑛𝑠ℎ𝑖𝑝 𝑎𝑛𝑑 𝑣𝑎𝑙𝑢𝑎𝑏𝑙𝑒 𝑑𝑎𝑡𝑎? In our new white paper, '𝑻𝒉𝒆 𝑭𝒂𝒏 𝑫𝒂𝒕𝒂 𝑹𝒆𝒗𝒐𝒍𝒖𝒕𝒊𝒐𝒏', in partnership with Genius Sports, we explore how sports teams can overcome this challenge. We review strategies to gather and optimise fan data through owned digital properties, creating more personalised experiences and new monetisation opportunities. 📝 Key topics include: • Creative ways to capture valuable first-party data. • Going beyond demographics: leveraging behavioural and psychographic data. • Using AI to streamline and personalise fan data. • Creating a cohesive data strategy that supports the wider business. Download the white paper here ➡️ https://lnkd.in/eAmsnm6C #FanEngagement #SportsBusiness #DataStrategy #FirstPartyData #AI #Monetisation #GeniusSports

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🏀[Sports Biz News]🇦🇺 Signet Extends Sponsorship Deal with Australian Boomers: A New Era in Sports Marketing👏 Australian packaging giant Signet has extended its major sponsorship with the men’s basketball national team, the Australian Boomers. This extension marks a significant milestone as Signet continues to feature prominently on the Boomers’ uniforms outside of the Olympic periods. The partnership aims to enhance brand visibility and fan engagement, providing behind-the-scenes content and supporting the Boomers’ future success.  Signet's ongoing support has been pivotal, notably during the Tokyo 2020 Olympics where the Boomers won their first Olympic medal. With a 56-year history, Signet stands as Australia's favorite packaging supplier, committed to fostering sports and community development.  This extended partnership is not just a continuation but a new chapter in sports marketing. Signet plans to leverage digital content to bring fans closer to the team, showcasing behind-the-scenes footage and exclusive insights into the players' lives and training. This initiative is expected to significantly boost fan engagement and loyalty.  Additionally, Signet will launch comprehensive social media campaigns to amplify the Boomers' reach, engaging fans through interactive content and fan-driven events. This approach aims to broaden the team's fan base and increase brand exposure for both Signet and the Boomers.  Moreover, the partnership will focus on Corporate Social Responsibility (CSR) activities, emphasizing community involvement and youth development. By supporting grassroots basketball programs and community events, Signet and the Boomers will help nurture the next generation of athletes while promoting the sport's growth at all levels.  Business networking events will also be a key component, offering opportunities for Signet’s business clients to connect with the Boomers’ players and coaching staff. These events will strengthen business relationships and provide unique experiences for clients, enhancing Signet’s corporate profile.  Overall, this partnership exemplifies the powerful synergy between sports and business. By aligning with the Australian Boomers, Signet not only reinforces its brand identity but also contributes to the broader objectives of sports development and community engagement. The new initiatives under this sponsorship deal are set to drive significant growth and create lasting impacts in the world of sports marketing.  #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #basketball #australia #signet #australianboomers #fiba #tokyo2020 #sportspartnerships

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game, Factory-C and Exev extend partnership. The framework agreement that has now been concluded ensures that Berlin-based FACTORY-C will continue to realize the game – Verband der deutschen Games-Branche e.V. B2B booth at gamescom in cooperation with EXEV - Exhibitions And Events from 2025 to 2028. https://lnkd.in/dU9jd6QJ

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🏉 From Fanatic to Mainstream: The Evolution of Sports Fandom in Australia Leigh Lavery, Head of Growth Intelligence at The Growth Distillery shares insights with Mediaweek Australia on how #sports fandom is evolving in Australia, offering brands unique opportunities to connect with passionate audiences. He said the study, titled Sporting Nation 2024: The Next Generation, highlights a fascinating shift in the nation’s sports #fandom compared to when they first distilled sport back in 2021. “Technology and media fragmentation have transformed our sports tastes into a veritable pick-and-mix.” Key takeaways:  ⚾ 16 Million Sports Fans: Australia has seen 2 million new fans since 2021 (Roy Morgan). ⚾ Rise of Fanatics: 56% of fans are now "fanatics," up from 40% in 2021. ⚾ Broadening Interests: Fanatics follow an average of seven sports, up from four in 2021. ⚾ Brand Affinity: 59% of fans show strong affinity to brands supporting their favourite sports. ⚾ Growing Female Audience: Over 1 million new female sports fans since 2021, driven by narratives like the Matildas. Leigh added: “While traditional #broadcasters and #advertisers might see this as a challenge, it presents a unique opportunity for sports news services who have capacity to cover a wide spectrum.” Read the Mediaweek Australia article here: https://lnkd.in/gv2xxaMJ Download the Sporting Nation report here: https://lnkd.in/gbSHk5RB Learn more about The Growth Distillery here: https://lnkd.in/gmX4giiC #NewsCorpAustralia #TheGrowthDistillery #SportingNation Michael Murphy Dan Krigstein Sabrina Chan Jennifer Lennartsson Liza Williams James Taylor Jessica Folkard Stephanie Forsyth Ciel Graham  Bethan Hockey Jayne Goodman

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🚀 Today we are unveiling the ambitious blueprint for the launch of captivating games on the Solid Market—an electrifying journey that promises to redefine entertainment, elevate engagement and ignite the imaginations of players worldwide. Our roadmap for the Solid Market is set ablaze with ambition. By the second and third quarters of 2024, we're determined to cultivate alliances with major brands, crafting a tapestry of games across diverse fields. With the aim of delighting users far and wide, we'll enlist a savvy sales representative to entice brands into our fold, amplifying our reach and enriching our offerings. Following this, a strategic foray into public testing will commence, refining the user experience in real-world conditions. This meticulous process, slated for a select few stores, will lay the groundwork for a polished launch in the final quarter of 2024, tailored for crypto enthusiasts eager to explore new horizons. Come 2025, the Solid Market will fling open its gates to the masses, ushering in a revolutionary marketplace where innovation knows no bounds. Here, brands and individuals alike will find fertile ground to cultivate imaginative games, fostering a vibrant community bound by shared excitement and boundless aspiration. Join us and contribute to shaping the future of gaming and marketing by clicking the links below: Website: https://lnkd.in/eJKaauDP  TG channel: https://lnkd.in/e8ipTZPi FB: https://lnkd.in/eRxyZMiz #SolidMarket #Games #Game #Platform

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The best way to connect with the next generation? Esports. Rodrigo Samwell, CCO, speaks to Creativebrief on how brands can tap into the esports audience and the rules the brand can play to ensure they give back to the community instead of showing up uninvited. 1. Read the room: Develop content and brand ideas that align with what your audience actually wants instead of what will make for a great PR headline for you. If your brand is entering this space, you need to be doing something authentic, and you need to have a long-term strategy to execute that authenticity. 2. Invest in the long-term: In order to develop a beneficial esports and gaming strategy, brands shouldn’t look to use different tournaments as test and learn cases. They should instead take a long term view, turning it into a core element of an overarching marketing strategy. 3. Have a clear storytelling strategy (and learn from DHL): once you’ve established where your brand might fit into the esports ecosystem, develop the story you want to tell. This is where data comes into play. Not simply as a few standalone stats but instead as the start of your narrative. 4. Build a community of lifetime fans Because the reality is that, once an esports fan, always an esports fan. So if you can capture attention, and more essentially, loyalty, when your audience is the next one coming through, well, then you have them for life. Understand the community you’re stepping into; tell a story that rings true to both your brand and the audience you’re trying to reach; invest long term not short term, and you’ll have a next generation fan base that will love you for life. Read more here: https://lnkd.in/eBsRY79H #esports #gaming #nextgen #DHL #brandpartnerships #brandstrategy #technology

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MAJOR GAMING MILESTONE: Whiteout Survival Century Games' highly successful 4X strategy game has hit the $1B gross revenue milestone, joining MonopolyGO! as the only two game releases to achieve the mark in 2023, and Honkai: Star Rail as the only three games to ever break the elusive barrier. Appealing to a wide global audience, the US maintains the top region for consumer spend, driving 35% of the game’s revenue, with South Korea, Japan and Taiwan rounding out the top four. Want to learn more about this massive achievement for #WhiteoutSurvival? Check out our blog: https://bit.ly/3WJ5Ut3 #MobileGames #MobileInsights #Games #CompetitiveInsights

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The continued growth of mobile gaming globally is reshaping the landscape of entertainment and technology. These insights reveal this compelling Evolution.

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💥 Midweek calls for dropping some numbers that will change how you see gaming and Gen Z! 🎮👾 📊 The ZBD Gen Z Gamer Study highlights how gaming has become a key part of life for 18-25-year-olds. It’s not just about playing—it’s about connecting, expressing, and finding authentic experiences. 💵 With Gen Z controlling over $360 billion in spending power in the US alone, they’re setting trends in how brands, advertisers, and developers must rethink engagement strategies. Gaming isn’t just entertainment; it’s a culture where 65% spend more than 3 hours daily playing, and 72% say they can truly be themselves online. 🎮 ⚡ But here’s where it gets interesting—43% of Gen Z gamers find traditional ads in games disruptive, while others are open to them only if there’s value, like Bitcoin rewards or exclusive perks. What they love most is building communities, engaging with influencers, and enjoying the freedom to be themselves while gaming. 📢 For brands, the message is clear: authenticity and fairness matter more than ever. Want to engage with Gen Z? Start by understanding what makes them tick—gaming is where their hearts ❤️ (and wallets 💳) are. #GamingMarketing #GenZInsights #CommunityBuilding Source: MarketingTech

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PANDA is proud to continue our partnership with the Basketball Super League (BSL), powering its interactive streaming platform for the second consecutive season. The BSL, formed in 2023 through a close collaboration between the National Basketball League of Canada (“NBLC”) and The Basketball League (“TBL”), operates on the EuroLeague or “Super Cup” model. The league has quickly established itself as a premier destination for professional basketball players, providing a dynamic platform to launch and grow their careers. With a growing roster of sponsors and OTT distribution partners, the BSL is creating new opportunities for professional basketball players, their fans, and their communities. PANDA’s platform powers the league’s entire direct-to-consumer (DTC) ecosystem, including live streaming of every home and away game, and features innovative fan engagement tools such as in-stream shopping, seamless sponsor integrations, and distribution to third-party OTT platforms. The high-octane action tips off for an exciting second season on November 23, 2024, on https://BSLTV.TV. League and Game Passes are available now!

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🚀 Get Ready for the Summer of Sports on TikTok! 🏅⚽ I am excited to share key insights on leveraging TikTok for the 2024 Paris #OlympicGames and the #Eurocup, based on the last studio the platform launched. Here are the top 5 takeaways: 1. Fan Connection: 85% of TikTok users plan to watch the Summer Games. A great opportunity to engage with a passionate audience. 🤝 2. CommunityToks: Tap into niche communities like #SportsTok and #BeautyTok for targeted content. 🎯 3. Real-Time Conversations: The main discussions and reactions happen on TikTok, not just TV. 📱 4. Desired Content: Users crave highlights, behind-the-scenes moments, interviews, and exclusive content. 🎥 5. Category Crossovers: The Games blend with fashion, food, tech, and more. Be creative and reach a broader audience. 🌟 Let’s make our campaigns shine this summer on TikTok! 🌐✨ #DigitalMarketing #TikTokStrategy #SummerGames2024 #ContentMarketing #CommunityToks

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# Only put off until tomorrow what you are willing to die having left undone ## Sportradar launches generative AI audio for personalized, real-time marketing in sportsbooks and casinos, enhancing advertising efficiency. Sportradar, a leading provider of sports data and intelligence, has recently unveiled an exciting new feature called generative AI audio within its ad:s multi-channel marketing service. This innovative tool is specifically designed for sportsbook and casino operators seeking to enhance their advertising efficiency. With generative AI audio, Sportradar aims to automate the creation of personalized, real-time marketing content in sportsbooks and casinos. By leveraging the power of artificial intelligence, this cutting-edge feature revolutionizes the way operators engage with their target audience. By incorporating personalized, real-time audio in their marketing campaigns, sportsbooks and casinos can now deliver highly tailored messages to their customers. This not only enhances the overall advertising experience but also significantly boosts customer engagement and conversion rates. Investing in Health Savings Accounts \(#hsa\) can be a key part of financial planning for individuals and families. With rising healthcare costs and the increasing importance of wellness, it is crucial to maximize the potential growth of these accounts through strategic investments. By staying informed about the latest developments and opportunities in the healthcare industry, investors can ensure their HSA funds are working hard for their future. Don't miss out on the chance to optimize your HSA investments and capitalize on the potential growth opportunities. Act now to secure your financial future and take advantage of the benefits of investing in healthcare. #investing #healthcare #health #family #wellness 💪📈💰✨

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Great report from Bain & Company on the global gaming market 🎮 Here some insights: -The video game market reported $196 billion in revenue for 2023, outpacing streaming and box-office revenue combined; Bain forecasts 6% annual growth through 2028. -Gamers say they want more interoperability across devices, and many want to consolidate all their games onto a single marketplace. -Making great games is no longer enough; great marketing is critical. With 40% of the world’s population playing video games, the audience is getting saturated. Effective marketing is more important than ever and it requires targeted ads, strategic channel decisions, and alignment between development, marketing, and finance. -Leading companies are adapting their models to capitalize on greater scale while also maintaining connections with players. Full article here: https://lnkd.in/dXasYwdE #gaming #Baincompany #entertainment #videogames

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Be there or be square... And if you want to know how you can engage with your fans, just drop a line and we can talk about how Tradable Bits can help you with your marketing, growth and partnerships' goals See you at SportsPro APAC

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🤯 5M visits in 12 days on Roblox 𝗦𝗺𝗮𝗿𝘁𝗲𝘀𝘁 move from Visa Visa & the International Olympic Committee – IOC had the great idea to leverage Roblox to promote the competition to millions of Gen Z players. --- 𝗩𝗜𝗦𝗔 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 --- VISA made the smartest marketing move by sponsoring a Roblox Olympic Game for brand awareness, leveraging: • (Roblox) The best platform to deeply reach GenZ worldwide. • (Olympic Games) One of the biggest events in the world. 𝟱𝗠 𝘃𝗶𝘀𝗶𝘁𝘀 𝗶𝗻 𝟭𝟮 𝗱𝗮𝘆𝘀 This represents significant positive attention from GenZ on both companies : • The game teased the launch of the Olympic Games. • Every day, the game displays the day's Olympic events (News). • Players can obtain FREE UGCs. • The VISA logo is displayed everywhere on the map. It remains a smart move from VISA to seize the opportunity to partner with the IOC. --- 𝗟𝗼𝘄 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 --- Mini-games concept is simply the least engaging type of game on Roblox. I would bet on a low average playtime (3-4 minutes). Even if the experience has low in-game engagement and no long-term retention, it remains a relevant short-term activation, low cost, that will greatly benefit from the huge visibility of the Olympic Games. Simple & efficient. --- PS: Why isn't there an Eiffel Tower in this game? 🤌 PS: I'm French 🥇😏 --- 𝗥𝗼𝗯𝗹𝗼𝘅 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝗲𝗰𝗿𝗲𝘁𝘀 --- Want to learn more about brands on Roblox ? Sign up for my daily insights : https://lnkd.in/e49gkiNU (Still free) --- Made for Marketers 𝙎𝙞𝙢𝙥𝙡𝙚, 𝙛𝙖𝙨𝙩 & 𝙚𝙛𝙛𝙞𝙘𝙞𝙚𝙣𝙩 ⚡

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