SportBusiness

𝐖𝐡𝐚𝐭 𝐟𝐚𝐜𝐭𝐨𝐫 𝐰𝐢𝐥𝐥 𝐦𝐨𝐬𝐭 𝐬𝐡𝐚𝐩𝐞 𝐭𝐡𝐞 𝐬𝐩𝐨𝐫𝐭𝐬 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐢𝐧 2025? 𝐖𝐡𝐢𝐜𝐡 𝐬𝐩𝐨𝐫𝐭 𝐰𝐢𝐥𝐥 𝐬𝐮𝐫𝐩𝐫𝐢𝐬𝐞 𝐞𝐯𝐞𝐫𝐲𝐨𝐧𝐞 𝐰𝐢𝐭𝐡 𝐢𝐭𝐬 𝐠𝐫𝐨𝐰𝐭𝐡? 𝐖𝐡𝐚𝐭 𝐞𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 𝐢𝐬 𝐲𝐨𝐮𝐫 𝐨𝐫𝐠𝐚𝐧𝐢𝐬𝐚𝐭𝐢𝐨𝐧 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐭𝐨 𝐛𝐫𝐢𝐧𝐠 𝐢𝐧 𝐧𝐞𝐱𝐭 𝐲𝐞𝐚𝐫? We’re excited to introduce our first-ever 𝐒𝐭𝐚𝐭𝐞 𝐨𝐟 𝐏𝐥𝐚𝐲 industry survey: a snapshot look at what leaders across the sports industry are thinking and feeling as they plan for the year ahead. This is your chance to have your say before discovering what customers and competitors in your sector, region or sport are thinking. We will share the results with you early next year, so you’ll find out if you’re being too bullish – or not bullish enough. We would love your input – the survey only takes a few minutes to complete ➡️ https://lnkd.in/eMcW5KP7

The National Basketball Association (NBA) is the third-most valuable sport property in the world by media value, generating over $4bn annually from global media rights. Looking ahead, the league’s historic 11-year, $76bn domestic and international media deals with Disney, NBC, and Amazon, starting in 2025-26, mark a major leap from its current $2.6bn-per-season agreements with Disney and WBD — paving the way for not only significant growth in media rights revenue in years to come, but also a major shakeup in the global media rights market. Maria Kholodova breaks down the figures driving the #NBA’s commercial success, from its domestic and international media rights, to the WNBA (Women's National Basketball Association)’s rising influence in the media landscape. 🔗 https://lnkd.in/e8epgEcj

Extreme weather is testing the future of outdoor sports, pushing stadium design to evolve. From sweltering heat at Levi’s Stadium to torrential rain at Old Trafford, architects are racing to make venues climate-resilient. FC Barcelona’s and Everton Football Club’s stadiums will aim to withstand everything from Merseyside floods to Catalonia’s rising heat. Meanwhile, Saudi Arabia’s 2034 FIFA World Cup plans highlight the growing need for resilient infrastructure in sport, where climate adaptability is becoming paramount. 𝑨𝒔 𝒕𝒉𝒆 𝒄𝒍𝒊𝒎𝒂𝒕𝒆 𝒄𝒓𝒊𝒔𝒊𝒔 𝒅𝒆𝒆𝒑𝒆𝒏𝒔, 𝒄𝒂𝒏 𝒊𝒏𝒏𝒐𝒗𝒂𝒕𝒊𝒐𝒏 𝒊𝒏 𝒅𝒆𝒔𝒊𝒈𝒏 𝒌𝒆𝒆𝒑 𝒐𝒖𝒕𝒅𝒐𝒐𝒓 𝒔𝒑𝒐𝒓𝒕 𝒂𝒍𝒊𝒗𝒆? ✍️ Ben Cronin 𝐅𝐑𝐄𝐄 𝐓𝐎 𝐑𝐄𝐀𝐃 ➡️ https://lnkd.in/eRqimH6c

⏳ Time is running out! ⏳ Don’t miss your chance to vote in our inaugural 𝑺𝒑𝒐𝒏𝒔𝒐𝒓𝒔𝒉𝒊𝒑 𝑾𝒐𝒓𝒌𝒔 award, celebrating the year’s most innovative sports sponsorship activations. Which activation from 2024 will get your vote? Paddy Power’s 𝐵𝑖𝑔 180, raising awareness for prostate cancer? Capgemini’s 𝑂𝑢𝑡𝑐𝑜𝑚𝑒 𝐼𝑄, enhancing The Ryder Cup experience? Or Orange and Havas Play’s 𝑀𝑎𝑟𝑎𝑡ℎ𝑜𝑛 𝑃𝑜𝑢𝑟 𝑇𝑜𝑢𝑠 at #Paris2024? 𝐕𝐨𝐭𝐞 𝐧𝐨𝐰 for your favourite sponsorship activation of the year ➡️ https://lnkd.in/eCheNn6s The winner will be announced this January. 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩 𝐖𝐨𝐫𝐤𝐬 𝟐𝟎𝟐𝟒 is presented in partnership with SponsorLab.

✨ 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩 𝐖𝐨𝐫𝐤𝐬 𝟐𝟎𝟐𝟒: 𝐒𝐡𝐨𝐫𝐭𝐥𝐢𝐬𝐭𝐞𝐝 – ‘𝑶𝒖𝒕𝒄𝒐𝒎𝒆 𝑰𝑸’ – 𝑪𝒂𝒑𝒈𝒆𝒎𝒊𝒏𝒊 & 𝒕𝒉𝒆 𝑹𝒚𝒅𝒆𝒓 𝑪𝒖𝒑 – 𝒓𝑬𝒗𝒐𝒍𝒖𝒕𝒊𝒐𝒏 ✨ Capgemini’s innovative activation, ‘Outcome IQ’, has been shortlisted for Sponsorship Works, SportBusiness' annual award recognising the most innovative sports sponsorship activations of the year. As a Worldwide Partner of The Ryder Cup, Capgemini enhanced the fan experience with AI-powered analytics, delivering real-time probabilities for every hole, match, and the overall competition. Featured in global broadcasts, the Ryder Cup website, and on-site screens, the activation showcased Capgemini’s technology expertise to millions of fans worldwide. 𝐕𝐎𝐓𝐄 𝐍𝐎𝐖 ➡️ https://lnkd.in/eCheNn6s

𝐁𝐑𝐄𝐀𝐊𝐈𝐍𝐆: The NFL and Nike have agreed to a new 10-year deal as exclusive uniform supplier through 2038. The partnership puts an emphasis on international growth, with Nike set to support the league’s global expansion efforts, help attract players from more markets and promote flag football ahead of its Olympic debut at #LA2028. This renewal aligns with the #NFL's commitment to international growth, adding to the recent game announcements in Madrid and Berlin. ✍️ Jonathan Rest 🔗 https://lnkd.in/eC4-5FZB

✨ 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩 𝐖𝐨𝐫𝐤𝐬 𝟐𝟎𝟐𝟒: 𝐒𝐡𝐨𝐫𝐭𝐥𝐢𝐬𝐭𝐞𝐝 – ‘𝑇ℎ𝑒 𝐵𝑖𝑔 180’ – 𝑃𝑎𝑑𝑑𝑦 𝑃𝑜𝑤𝑒𝑟, 𝑃𝐶𝑈𝐾, 𝑎𝑛𝑑 𝑡ℎ𝑒 𝑊𝑜𝑟𝑙𝑑 𝐷𝑎𝑟𝑡𝑠 𝐶ℎ𝑎𝑚𝑝𝑖𝑜𝑛𝑠ℎ𝑖𝑝 ✨ Paddy Power has been shortlisted for Sponsorship Works 2024, SportBusiness’ annual award recognising the most innovative sports sponsorship activations of the year. Through its title sponsorship of the World Darts Championship, in partnership with Prostate Cancer UK, Paddy Power launched ‘The Big 180,’ a campaign that used creativity and humour to raise awareness of prostate cancer, break down stigma, and encourage early diagnosis. 𝐕𝐎𝐓𝐄 𝐍𝐎𝐖 ➡️ https://lnkd.in/eCheNn6s 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩 𝐖𝐨𝐫𝐤𝐬 𝟐𝟎𝟐𝟒 is presented in partnership with SponsorLab.

For years, basketball dominated streetwear culture, with NBA jerseys defining urban style. But today, football kits are staking their claim. Clubs like Paris Saint-Germain are leading the revolution, turning matchday apparel into streetwear must-haves. From collaborations with Jordan and Central Cee to Arsenal F.C’s Africa-inspired away kit, football is claiming its place at the heart of global fashion. As #PSG takes the #UCL stage tonight, dive into how the club—and other football giants—are turning football kits into global streetwear icons, blending sport, style, and culture. 👕 𝐒𝐭𝐫𝐞𝐞𝐭𝐰𝐞𝐚𝐫 𝐰𝐚𝐫𝐬: 𝐅𝐨𝐨𝐭𝐛𝐚𝐥𝐥’𝐬 𝐛𝐢𝐝 𝐭𝐨 𝐮𝐬𝐮𝐫𝐩 𝐛𝐚𝐬𝐤𝐞𝐭𝐛𝐚𝐥𝐥 𝐚𝐬 𝐭𝐡𝐞 𝐤𝐢𝐧𝐠 𝐨𝐟 𝐭𝐡𝐞 𝐬𝐭𝐫𝐞𝐞𝐭 ➡️ https://lnkd.in/eNFiWUMM ✍️ Matthew Glendinning

For years, basketball dominated streetwear culture, with NBA jerseys defining urban style. But today, football kits are staking their claim. Clubs like Paris Saint-Germain are leading the revolution, turning matchday apparel into streetwear must-haves. From collaborations with Jordan and Central Cee to Arsenal F.C’s Africa-inspired away kit, football is claiming its place at the heart of global fashion. As #PSG takes the #UCL stage tonight, dive into how the club—and other football giants—are turning football kits into global streetwear icons, blending sport, style, and culture. 👕 𝐒𝐭𝐫𝐞𝐞𝐭𝐰𝐞𝐚𝐫 𝐰𝐚𝐫𝐬: 𝐅𝐨𝐨𝐭𝐛𝐚𝐥𝐥’𝐬 𝐛𝐢𝐝 𝐭𝐨 𝐮𝐬𝐮𝐫𝐩 𝐛𝐚𝐬𝐤𝐞𝐭𝐛𝐚𝐥𝐥 𝐚𝐬 𝐭𝐡𝐞 𝐤𝐢𝐧𝐠 𝐨𝐟 𝐭𝐡𝐞 𝐬𝐭𝐫𝐞𝐞𝐭 ➡️ https://lnkd.in/eNFiWUMM ✍️ Matthew Glendinning

❗𝐓𝐡𝐞 𝐋𝐨𝐧𝐠 𝐆𝐚𝐦𝐞 𝐢𝐬 𝐧𝐨𝐰 𝐥𝐢𝐯𝐞 ❗ 𝑽𝒊𝒔𝒊𝒐𝒏𝒔 𝒐𝒇 𝒘𝒉𝒂𝒕 𝒔𝒑𝒐𝒓𝒕 𝒄𝒐𝒖𝒍𝒅 – 𝒂𝒏𝒅 𝒔𝒉𝒐𝒖𝒍𝒅 – 𝒃𝒆𝒄𝒐𝒎𝒆. Welcome to 𝐓𝐡𝐞 𝐋𝐨𝐧𝐠 𝐆𝐚𝐦𝐞, a big-picture exploration of how sport must evolve to remain at the forefront of culture in the 21st century. In this year’s edition, we dive into the big questions shaping sport’s present and future: 🧩 How can sport win over the hearts of Gen Z and Alpha – and thrive in a culture they’re shaping? 🌍 Can Saudi Arabia’s bold play for global sports dominance truly pay off? 🔄 How can sport reinvent itself as linear TV revenues decline? ⚖️ Why do women remain second-class citizens in sport? 🌱 How can sports adapt to a changing climate threatening their existence? The clock is ticking. Sport must decide: follow the old playbook, or imagine what’s next. 💚 Dive into 𝐓𝐡𝐞 𝐋𝐨𝐧𝐠 𝐆𝐚𝐦𝐞 now ➡️ https://bit.ly/3B9gcL5