UIC Digital’s Post

HBO's upcoming launch of its streaming service HBO Max in the UK by 2026 poses a challenge for Sky's Now platform, which currently offers access to HBO content. As Max prepares to enter the market with its acclaimed lineup, Sky faces the task of retaining its position as a leading streamer. Sky's established presence in the UK market becomes its advantage. With a focus on innovation and understanding British viewing habits, Sky has the potential to pioneer new technological advancements, ensuring an unparalleled viewing experience for its customers. Sam Drury, our UX Director, outlines key strategies for Sky's success amidst this transition in a piece written for Digital TV Europe. From leveraging existing offerings like Cinema and Sport to securing alternative content partnerships, Sky must adapt swiftly. Sam also highlights the importance of a seamless user experience, a realm where Sky has excelled, especially with its renowned Sky Glass device. Read the full article here 👉 https://lnkd.in/eKi8xNzr

How Sky’s Now can remain a leading streamer even without HBO

How Sky’s Now can remain a leading streamer even without HBO

https://www.digitaltveurope.com

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