Luke Boyle

A quick insight into Iterpro’s best practices from our clients. 🏴󠁧󠁢󠁳󠁣󠁴󠁿 Check out the full interview https://buff.ly/3P82sVh #Weareone #DUFC #Football #DigitalInnovation #SportsTech #SportsAnalytics #SportsBusiness #SportsBiz #soccer #athleteperformance #footballmedicine #iterpro

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Ahead of tomorrow's Fair Game UK annual conference at AFC Wimbledon's stadium, we've put together a short pack explaining how LCP can help football clubs, owners, investors, governing bodies and other stakeholders in the areas of football finance and governance. Key elements of our service offering include: ⚽ In depth financial analysis of individual / multiple clubs or leagues, including transaction support  ⚽ Financial scenario analysis to assist in planning and risk management ⚽ Communicating the “financial story” to fans, potential investors or other stakeholders  ⚽ Supporting good governance and  compliance with regulatory requirements I'll be attending the Fair Game UK conference tomorrow along with LCP colleagues John Parnis England and Ashley Mould, and DEI expert Buki Mosaku. If you're at the conference, please come and say hello to us! During the Speed Meetings session at lunchtime, I will be focusing in particular on the Owners' and Directors' Test (OADT) . In this regard, two of my colleagues in our Financial Analysis team, Jonathan Wolff and Tom Gillespie, recently looked at what a more effective revamped OADT might look like under the new Independent Football Regulator - and how this could be a real gamechanger for the sustainability of English men's professional football. Their article is here: https://lnkd.in/educf5kk More details on the Fair Game UK conference can be found here: https://lnkd.in/ePsisebK #fairgameuk #financialsustainability #footballgovernance

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Learn how easy it is to create engaging sports content for global audiences when working from different locations ⚽ Come to #MPTS2024 and hear from Gareth Steven, Claire Wilkie, Jamie Przygrodzki and our own Alexander Ferris 🇬🇧 Book a meeting 👇 #sports #SportsVideoEditing #SportsVideos #SportsContent #SportsVideoEditors #VideoEditing

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FTA sport's economic benefit "An independent report commissioned by the European Broadcasting Union (EBU) from Oxford Economics estimates that the economic impact of public service media (PSM) sports broadcasting contributed €4.9 billion to Europe’s GDP and supported over 60,000 jobs in 2022. The findings include direct contributions from content production and broadcasting and significant indirect and induced impacts due to supply chain spending and employees’ consumer expenditure. The study also explores wider impacts, such as the way in which PSM coverage attracts sponsorship income for sport." It's a really interesting finding. Conventional wisdom is that sports is so popular that people will pay for it, and take adverts, and so there is big incentive to keep behind a paywall. It's what still is the lynchpin for #paytv and keeps it going. That's why in the UK the Premier League is on Sky on pay-TV. In Spain La Liga is on Movistar, DAZN and Orange, Germany, DAZN Sky Deutschland etc etc. And yet, when you have big events like the World Cup both mens and womens football, the European Cup, Rugby, Cricket etc. these are on FTA, and drive much greater viewing than paytv, and even with the appeal of sports, the reach on FTA is so much greater, and it will people who wouldn't normally get involved in national events, suddenly tune in. "The report also reveals the many benefits of FTA sports broadcasting on culture and society, reinforcing the pivotal and unifying role of PSM organisations in this space. “Our analysis unveils a symbiotic relationship between free-to-air sports broadcasting and economic vitality, illustrating the far-reaching ripple effects of this dynamic industry right across the continent,” commented Doug Godden, Lead Economist at Oxford Economics and author of the report. “What’s more, providing sporting action to audiences for free has great value to the public of the countries in which EBU Members operate.”....As well as providing broader economic advantages such as leveraging additional income streams for sports through sponsorship, advertising revenue and event hosting fees (and often stimulating local tourism from visiting sports fans), FTA media exposure can also help grow and expand the fan base of ‘emerging’ sports, leading to increased gate receipts and merchandising." With the move towards #FTA #streaming i.e. #FASTchannels will we see more of a move to FTA television in the #traditionaltv sphere. Will pay-TV eventually converge with SVOD? Maintaining a paywall like this? #television #sports #livesports #football #livefootball #livetv #tvindustry #mediaindustry https://lnkd.in/eQqkibjK

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Feature Interview. In Insider Sport. Talking about what sporting moments and figures that have inspired me, which also have an influence on Football Media https://lnkd.in/dHGMjxzs #footballmedia #interview #agency #sponsorship #advertising #football #Leadership #Inspiration #SportsExcellence #MambaMentality #InsiderSport

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⚽️ [Sports Biz News]🏴󠁧󠁢󠁳󠁣󠁴󠁿Hibernian FC strengthens marketing strategy with new SBK deal🚀 Scottish Premiership club Hibernian FC has announced a new sleeve sponsorship deal with UK-based sports betting company SBK until the summer of 2026. This partnership provides SBK with exclusive exposure on the Men's First Team kits and significant branding at Easter Road Stadium. The collaboration aims to leverage SBK's market recognition to enhance the club's brand value while expanding SBK's reach among sports enthusiasts, highlighting the potential for growth and development for both parties. SBK, a part of the innovative sports betting company Smarkets, was established in 2020 to redefine the betting market by providing the best odds and bridging the gap between bookmakers and customers. Murray Milligen, Commercial Director at Hibernian FC, expressed his enthusiasm: "We are extremely pleased to have the support of SBK. This partnership is significant for the club, and we look forward to the exciting journey ahead over the next two years." Adam Baylis, Marketing Director at SBK, also shared his thoughts: "We are honored to begin this partnership with Hibernian FC. Being associated with one of the Scottish Premiership's major clubs is a tremendous opportunity for us. We look forward to offering Hibs fans market-leading odds throughout the season and spreading our mission of focusing on price and product without any casino distractions." This strategic partnership between Hibernian FC and SBK is expected to be mutually beneficial. Hibernian FC will benefit from SBK's market presence, potentially boosting their brand value and securing financial stability for team improvements. SBK, on the other hand, will gain extensive exposure and the opportunity to connect with a dedicated fanbase, enhancing its brand visibility. The branding at Easter Road Stadium will not only reach local fans but also a global audience through televised and online broadcasts, further extending SBK's international presence. This partnership exemplifies how sports marketing can create a win-win situation for both clubs and sponsors, driving growth and success through collaboration. With the combined efforts of Hibernian FC and SBK, this partnership promises to set a new standard in sports marketing and sponsorship, demonstrating the powerful synergy between sports and business. The next two years will undoubtedly be a period of exciting developments and mutual growth for both entities. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #hibernianfc #spfl #football #scotland #sportsbetting #sbk #footballfan

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Score big and invest in UK sports tech ⚽ Companies are innovating the sector with technologies like Augmented Reality, creating new possibilities for fan engagement. With the Premier League leading as the most watched football league worldwide and fans tuning in globally, it's an ideal time to consider investing. Find out more 👇: https://lnkd.in/ePpFCv-k #UKInvestment #SportsTech

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The new era of personalized sports marketing is here. If you're looking for better ROI activating your team or league sponsorships, check out the whitepaper or feel free to reach out and I can share more about how Sportradar is helping craft the future of sports marketing.

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An interesting read about how sports clubs will need to diversify their revenue growth if only 2% of sports properties expect major media rights growth. Insightful analysis from Ben Wells and PTI Digital h/t SportsPro and Nick Meacham. Fan engagement through video to drive more data and controlling the fan journey will be essential to make better decisions and drive higher ROI. With our contextual, interactive videos, powered with AI based key moments, and 10% clickthrough rates, we can help sports clubs and owners drive new revenue streams rather than allowing the platforms to monetise their fans. If you want to hear more DM me or contact us at [email protected] #videocommerce #data #videoai Alan Williams Simon Leslie Sener Korkusuz Dr. Jen Welter Ryan DePaul Denis Noonan Craig Poskitt Euan Inglis Mark Devlin Robbie Hedderman Elliot Shaw Ben Warren Declan Pridding Mark Kemp Mark Winder Luke Bain Michelle Goulty Matthew Quinn James Corrigan Vickie Broughton Eric Perez Rob Butland Sam Samuel Connor Field https://lnkd.in/guAMR9A3

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MIND THE GAP, GIRL POWER & TECH ADOPTION: STAY AHEAD OF THE SPONSORSHIP TRENDS IN 2024 Last week, Kore Software published the 2024 edition of its annual State of the Industry sponsorship report. It comes as no surprise to say the sponsorship industry continues to evolve rapidly, and staying ahead of the curve is crucial, for both brands and rights holders. Here are my 5 key takeaways: - Alignment Gap: There's a disconnect between brands and rights holders. Brands feel their needs aren't understood, while rights holders struggle to identify goals. Better data sharing and insights from rights holders will help brands measure ROI and build stronger partnerships. - Women's Sports on the Rise: A whopping 54% of brands are targeting sponsorships with women's sports properties. This sector presents a lucrative opportunity for brands looking to capitalize on its ongoing growth. This is supported in research by The Collective - Wasserman’s women-focused practice - which shows how investment in women athletes can be one of the best dollars spent. The full research study can be downloaded here https://lnkd.in/ghYmKuqr - Tech Sponsorships: While tech spending is up, it's primarily focused on major US Leagues & Formula 1. Interestingly, over half of rights holders want to target tech firms, but the focus seems to be on the North American market for now. I'll hand over to my colleague Oliver Howard on this one who has both breadth & depth of knowledge in this space. - Digital Assets Gaining Traction: Social and digital activations are becoming increasingly valuable. Leagues like MLS are leading the way, with social/digital assets included in 66% of sponsorship contracts. This allows for better measurement and potentially more favorable deals for both sides. - Nike Reigns Supreme (on Social): Unsurprisingly, Nike receives the most value from social media promotions due to their extensive partnerships with teams and athletes. Interestingly, Google saw a massive 45% increase, likely due to their growing presence in women's soccer. What are your thoughts on these trends? Are you surprised by anything? Share your insights in the comments! View the report now! 👇 #sponsorship #sportsmarketing #digitalmarketing #brandpartnerships

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New Premier League Code of Conduct for Gambling Sponsorships. Teams must reinvest revenue from gambling sponsorships into infrastructure and educational initiatives. ⚽ 🤲 🏟 Reinvestment Requirement: Revenue from gambling sponsorships must be reinvested into football infrastructure and community programs, enhancing facilities and grassroots football. 🚫 Targeted Marketing and Education: Sponsors must avoid targeting children and at-risk individuals, and must include educational initiatives to promote responsible gambling. ⚽ Preserving Integrity: The new code aims to protect the integrity of football by ensuring gambling sponsorships do not compromise player welfare or the fairness of competitions. https://lnkd.in/dEfdyftd

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Explained: Sky Sports+, how the new channel works and how it compares to iFollow

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Kicked to announce the launch of The Epic Sport Co. , an integrated Sports AUM (Assets under Management) business with a vision to unlock value from disaggregated sports infrastructure for the greater good of sport in the country. All available data, points to the fact that sport as an industry in India, is at the cusp of becoming one of the largest positive contributors to the health and wellbeing of the country. The Epic Sport Co., is envisioned to become the pioneer in leading this change by bringing together the key components of a scalable sports ecosystem on a single platform - Managed sports infrastructure - Sports pedagogy & content with a vernacular focus - Infra and athlete management tech www.theepicsport.com Gajendra Mohan Jha Ravi Bharadwaj Sridhar Rajaram #sportstech #sportsinfra #sportsinfrastructure #theepicsportco #upaghna #transformation #newventures

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📰 Trafficology investigates the need for personalisation in sportsbooks...  Read More 🔗 https://lnkd.in/d2gHf_CQ @G_Insider #Trafficology #GamblingInsider #igaming #sportsbetting #Sportsbook #BetBetter

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The ambitions for FIFA+ were as high as any standalone single sports #OTT platform. However, less just two years into full operation, it appears it's become clear to FIFA just how lofty their commercial goals were. Raising funds to support the platform doesn't make much sense for an organization that is so cash flow rich from its major events. The only reasons for considering funding, in my view, would be to de-risk the project, make up for its losses to date, or to invest in more premium rights to truly drive consumption on the platform - and absorb some losses on media rights deals in the process. Unless there are bigger questions being asked by key stakeholders, it's hard to see why additional funding would be needed. #fifa #streaming #sportsbiz #linkedinsports https://lnkd.in/eg7uhpZq

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DAZN's acquisition of Ligue 1 domestic rights has elicited mixed reactions from fans and consumers in France, as highlighted by a recent survey conducted by ODOXA: 1. #Piracy Concerns: 2.5 million French people, approximately 5% of the population, admit to watching football illegally. 2. Younger Demographics: Among those under 35, the rate of illegal streaming jumps to 11%. 3. Price Sensitivity: DAZN’s subscription price of €30 is close to the €23 that fans indicated they were willing to pay. 4. Increased Piracy Fears: 65% of respondents believe that DAZN acquiring the rights will lead to a rise in piracy. 5. Free-to-Air Viewership: 27% of football viewers watch only when it's available on free-to-air channels. 6. Viewing Habits: 52% of respondents don't watch football at home. 7. Multiple Subscriptions: 6% of viewers use multiple pay-TV services, compared to 12% who subscribe to just one. 8. Diminishing Interest: 54% of respondents said their interest in Ligue 1 will decrease due to the rights change. 9. Tender Process Criticism: 69% of respondents believe that the LFP mishandled the tender process. Why is this happening? In my opinion, the pushback stems from DAZN being a relatively new player in the French market, where they still need to build trust and credibility with consumers. People generally resist change, and this acquisition represents a significant shift. What’s Next? Both DAZN and the LFP have exit clauses throughout the course of the agreement, which adds an element of uncertainty. However, it’s in everyone’s best interest for this partnership to succeed. DAZN faces the challenge of gaining a critical mass of subscribers to justify the investment, but their success in similar markets like Italy and Germany suggests they have the potential to make this work long-term. DAZN’s patience in securing a price they deemed suitable could ultimately lead to a significant win for the streaming platform. Will they be able to overcome this initial consumer pushback? #sportsbiz #streaming https://lnkd.in/dv84Bvvs

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