Rick Howe’s Post

The move mirrors a similar strategy employed by Paramount Global with Noggin, highlighting the priority that major media companies are placing on their flagship platforms to compete more effectively in the crowded streaming market. Read more 👉 https://lttr.ai/AWGQI #subscriptionmodel #svod #subscriptioninsider #subscriptioneconomy #0TT #subscriptionbusiness #streaming #subscription

📢 Capturing Attention: NRG in the Headlines Did you know: intent to subscribe or “brand love” are not the most important factors in making subscription gains for streaming platforms? According to over 4 years of global tracking data validated against real-world spending trends, it’s more critical that platforms be 1) a top destination for browsing or 2) top-of-mind to grow and retain subscribers over time. Discover more surprising insights on the evolving streaming landscape above the fold today on #Vulture, based on NRG’s industry-leading global streaming tracker, Originals IQ. Read the full article at the link below. Want more? Download the full report, Navigating a New Era of Streaming, at https://lnkd.in/ePhciNEH or reach out to [email protected] for more information on Originals IQ. #streaming #platforms #insights

The move mirrors a similar strategy employed by Paramount Global with Noggin, highlighting the priority that major media companies are placing on their flagship platforms to compete more effectively in the crowded streaming market. Read more 👉 https://lttr.ai/AV3rz #subscriptionmodel #svod #subscriptioninsider #subscriptioneconomy #0TT #subscriptionbusiness #streaming #subscription

‘We only make money when people watch,’ Tubi’s CEO on strategy, streaming market https://nca.st/PPrg4 “We are the most watched free movie and TV service in America,” Sud explained. “Think about YouTube for movies and TV shows, or if you think about how much we are entertained on social media or online gaming, it’s the same model.” #Tubi #Streaming #FASTChannels #OTT #Media #Broadcasting

Gracenote's Availability product offers invaluable data to help customers find streaming content. With the entertainment ecosystem constantly evolving, there's a massive opportunity to drive the next iteration of streaming. To reach its full potential, streaming must deliver better user experiences enabled by search and discovery of all content - #tv, #movies, and live #sports - wherever it's available. Gracenote's unmatched availability and program metadata make it uniquely positioned to help customers achieve success in streaming. The Availability product consists of three primary offerings: Streaming Sports Catalogs, Streaming Video Catalogs, and FAST and #streaming Channels. Together, they address consumer pain points, deliver improved user experiences, and drive better #monetization. Check out the link below to learn more about how Gracenote's Availability product can help you find the streaming content you're looking for. #availability #data #streaming #content #nielsen https://lnkd.in/e6j_XzU7

Here’s an insightful article on the current state of the streaming wars.

Is the streaming industry heading for a shakeup? Geir R. Skaaden shares insights on: • Why most streamers struggle with profitability • How rising costs impact both providers and consumers • What solutions could benefit the entire ecosystem • How to improve the viewer experience Read the full article to learn more about how new monetization strategies could reshape streaming's future. https://lnkd.in/g--BUAng

HBO's upcoming launch of its streaming service HBO Max in the UK by 2026 poses a challenge for Sky's Now platform, which currently offers access to HBO content. As Max prepares to enter the market with its acclaimed lineup, Sky faces the task of retaining its position as a leading streamer. Sky's established presence in the UK market becomes its advantage. With a focus on innovation and understanding British viewing habits, Sky has the potential to pioneer new technological advancements, ensuring an unparalleled viewing experience for its customers. Sam Drury, our UX Director, outlines key strategies for Sky's success amidst this transition in a piece written for Digital TV Europe. From leveraging existing offerings like Cinema and Sport to securing alternative content partnerships, Sky must adapt swiftly. Sam also highlights the importance of a seamless user experience, a realm where Sky has excelled, especially with its renowned Sky Glass device. Read the full article here 👉 https://lnkd.in/eKi8xNzr