Xperi Inc.’s Post

Is the streaming industry heading for a shakeup? Geir R. Skaaden shares insights on: • Why most streamers struggle with profitability • How rising costs impact both providers and consumers • What solutions could benefit the entire ecosystem • How to improve the viewer experience Read the full article to learn more about how new monetization strategies could reshape streaming's future. https://lnkd.in/g--BUAng

The Cost of Content in the Streaming Era: How Streamers and Consumers Can Both Win - Xperi

The Cost of Content in the Streaming Era: How Streamers and Consumers Can Both Win - Xperi

https://xperi.com

Frank van Oirschot

Empowering media companies merging creative excellence with technological innovation | Content Tailoring | Creator Collaboration | Interactive & AI-Powered Versioning and Monetization Tech | Profitable Growth

2mo

Yes, totally agree, cutting costs, adding not intrusive advertising and improving marketing in streaming is crucial. But honestly, the real trick is finding tech that doesn’t just save you money but that makes you more. We expect next big step will be video content versioning and enrichment. How? Take what you’ve got, tweak it, work with creators and influencers, and suddenly you’re hitting new audiences and boosting revenue. Make tailored versions for additional audiences using AI powered versioning tools and interactive features and improve monetisation with additional DTC revenue options like smarter conditional access, live commerce and personalised advertising.

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