Streaming vs. Cable: Who's Winning the Battle for Content Consumers? „Streaming services are the way to enjoy shows these days—there’s no debating it. ‘Streaming wars’ have become the new form of competition for viewership. Traditional broadcasters seem to have lost their grip, and it is clear why: streaming services offer more choices, and on-demand content makes it hard for cable to compete.” full article here: https://lnkd.in/dz4MtT7e
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Sick of paying for streaming services? You're not alone. Read my latest blog post about the rise of free ad-supported streaming and why it matters to marketers.
Guide to Free Ad-Supported Streaming TV (FAST) for Marketers
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As streaming services become increasingly expensive, free ad-supported streaming television (FAST) channels have seen a steady rise in viewership. "There's this catalog of content that is available within the FAST environment that you can binge all day, and with recent price sensitivities, I think we're going to continue to see this grow,” TransUnion’s SVP of Media and Entertainment, Julie Clark shares in Yahoo Finance. Head to the full article to read insights from Julie as well as Future Today Inc’s Co-Founder Vikrant Mathur on the future of FAST channels: #Streaming #FASTChannels #AdStreaming
Free streaming channels have become 'sleeping giants' as Netflix, Max, others hike prices
finance.yahoo.com
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📺 Dive into Streaming: Types of Advertisement Opportunities for Popular Streaming Services! 🌟 Explore our latest article to discover the various advertising options available on popular streaming platforms. Learn how to leverage these opportunities for your brand! #StreamingAds #DigitalMarketing #AdvertisingOpportunities Click Here: https://bit.ly/49lMyNz
How to Advertising on Streaming Services?
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Quality Over Quantity in FAST Channels Users may have been initially drawn to free streaming services, but they're staying for the high-quality content. Analyst Gavin Bridge notes a slight slowdown in new FAST channel creation, yet growth continues with over 5,000 channels across 18 platforms in the U.S., up by 1,129 from last year. This shift towards prioritizing quality ensures ongoing user engagement and satisfaction. #Streaming #ContentQuality #FASTChannels #MediaTrends #DigitalGrowth
Why FAST Services Are No Longer the Bargain Bin of Streaming
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Learn how the streaming platforms are taking a page from linear TV when it comes to revenue models.
Streaming Adopts Cable's Playbook
mediapost.com
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Quality content alone is not enough to keep viewers tied to one streaming service; price matters as well. With subscription prices rising, viewers are open to exploring more streaming services without breaking the bank. At Future Today, we understand this shift in viewer behavior. That's why our portfolio of apps offers entertainment for everyone, all for free. #ctv #streaming Read More:
U.S. Consumers Pay Average of $61 per Month for Video Streaming Services: Study
https://variety.com
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Ad-supported free streaming services are fast gaining on big streamers. The platforms come with lower costs than paid services, thanks to their massive libraries of in-house and licensed content, and some originals. Likewise, people are leaving linear TV, transferring their ad-supported watching hours to free streaming choices. https://lnkd.in/gitfFj7c
Why FAST Services Are No Longer the Bargain Bin of Streaming
https://www.hollywoodreporter.com
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📺 Dive into Streaming: Types of Advertisement Opportunities for Popular Streaming Services! 🌟 Explore our latest article to discover the various advertising options available on popular streaming platforms. Learn how to leverage these opportunities for your brand! #StreamingAds #DigitalMarketing #AdvertisingOpportunities Click Here: https://bit.ly/3VMiQy5
How to Advertising on Streaming Services?
https://stevens-tate.com
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📺 Charter Communications is fighting back against cord-cutting! 📺By 2025, Charter plans to bundle over 10 streaming services—including #Peacock, #Max, and #Discovery+—at no extra cost to #cable subscribers. This approach aims to: 🎯 #Retain current subscribers by offering more value 📈 Attract new customers by blending traditional #TV with #streaming 📶 Strengthen its #broadband business with more flexible streaming options As one of the largest cable providers in the U.S., #Charter is betting big on this hybrid model to stay competitive in the rapidly evolving #entertainment landscape. 📡 Read more at https://lnkd.in/gaR4m2u2 #Streaming #CableTV #CordCutting #Telecom #Broadband #MediaInnovation #FWA #OTT
Charter’s Bold Streaming Bundle Strategy to Combat Cord-Cutting in 2025
https://tecknexus.com
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"If someone subscribes to HBO (as in the linear HBO channel, not the Max streaming service) and only watches one show the entire year – or doesn’t even watch a single minute’s worth of content – that person is still a profitable subscriber. But for an ad-supported, on-demand streaming service to generate healthy average revenue per user (ARPU), it needs engagement, engagement, and more engagement." Quality over quantity is key in driving sustained growth and user satisfaction in the streaming landscape.
Greenfield: Streaming Platform Should Focus More On Time Spent
adexchanger.com
