Some wise words from our own Sam Drury, in Digital TV Europe, with some thoughts on the competition brought by HBO Max and how Sky can continue to innovate and use its long standing knowledge of the British market to maintain its position. #HBO #britishbroadcasting #dtve #digitaltech #broadcastcontent #techinnovate
HBO's upcoming launch of its streaming service HBO Max in the UK by 2026 poses a challenge for Sky's Now platform, which currently offers access to HBO content. As Max prepares to enter the market with its acclaimed lineup, Sky faces the task of retaining its position as a leading streamer. Sky's established presence in the UK market becomes its advantage. With a focus on innovation and understanding British viewing habits, Sky has the potential to pioneer new technological advancements, ensuring an unparalleled viewing experience for its customers. Sam Drury, our UX Director, outlines key strategies for Sky's success amidst this transition in a piece written for Digital TV Europe. From leveraging existing offerings like Cinema and Sport to securing alternative content partnerships, Sky must adapt swiftly. Sam also highlights the importance of a seamless user experience, a realm where Sky has excelled, especially with its renowned Sky Glass device. Read the full article here 👉 https://lnkd.in/eKi8xNzr
