I believe that to succeed in the evolving beverage landscape, we need to connect with Gen Z on a deeper level. Their values and habits are reshaping the market. Focusing on what matters most to them will lead to success: authenticity, purpose, and inclusivity in our brands. The latest NielsenIQ report showed some interesting data. Here were some of my takeaways: 🔹 Millions of Gen Z's will hit legal drinking age over the next decade. Planning for these future consumers is crucial. 🔹 Gen Z values brands with clear missions and integrity. They prefer flavor-forward, better-for-you products like low alcohol, no alcohol, and hard kombucha. Hard seltzers are particularly popular, with 34% of Gen Z leaning towards them when purchasing alcohol. 🔹 Gen Z wants their brands to have a strong social purpose and support inclusivity. How can brands prepare for this coming wave of new 21+ consumers? https://lnkd.in/ead3KVc8 #beverages #beverageindustry
I agree with Allan … however the delivery in marketing and the variety of no - alcohol beverages and new trends in RTD, and spirits - gen X will drive great sales
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7moInteresting trends. Authenticity I think matters most to all generations at least to some degree.