Victoria Grau’s Post

I am under the gen-fluence 😎 Here's why the food industry *should be* all in on Gen Z: 📈 They represent 20% of the US population  💸 They hold ~$360B of disposable income 🌎 They're the most diverse generation in US history 🍽️ 1 in 4 plan to eat out more in '24 (more than any other generation) 🍟 76% treat themselves to a food-related experience weekly Put simply, #GenZ is a massive, flavor-curious demographic too influential to ignore. Data suggests that they're not only responsible for amplifying flavor trends but also creating them – faster than ever before…💨 And for an industry focused on driving *new* traffic, tapping into the preferences + motivations of this dynamic consumer is the big bet we all need to be making. 🎰 🥤*drinks another sip of Gen Z kool-aid*

Market Study on Hose Reels Market: Surging Demand from Millennial Consumers Giving Impetus to Market Growth https://lnkd.in/eGy8Y6H8 #marketanalysis #marketresearch #marketresearchreports #businessintelligence

In Blueprint’s latest consumer report, we dive into the nuances of “Better for You” and how Gen Z and Millennials in Southeast Asia are driving the "Better for You" product revolution. Read the full post to learn more about how Southeast Asia's consumer landscape is evolving and if you are a consumer brand in Southeast Asia building in these categories, we’d love to chat! Thank you to Cube Asia for working with us on this report! #Consumer #ConsumerInsights #ConsumerTrends #SoutheastAsia #BetterForYou #GenZ #Millennials https://lnkd.in/gK8tESyr

As many of us grow conscious of what we consume, let's explore deeper into what "Better for You" truly means! Read Blueprint's latest consumer report and explore why this trend is thriving in Southeast Asia. If you're building a consumer or tech product, I'd love to connect and learn more! Thank you to Cube Asia for working with us on this report! #Consumer #ConsumerInsights #Trends #SoutheastAsia #BetterForYou

Over a decade working with drinks brands like Patrón, Suntory Global Spirits, Diageo, and Youngs - and as a fan of a good tipple - I’ve seen the industry face huge shifts. From Carlsberg Group closing their Wolverhampton Brewery to Gen Z drinking 20% less than Millennials, it’s clear the market is evolving fast. But with change comes opportunity. At Poppins Agency, we dig deep to uncover what modern consumers really want: ⚖️ 82% of non-alcoholic drinkers still enjoy alcohol—moderation is the trend, not abstinence. 🎩 59% of Millennials regularly choose premium brands—experience-driven indulgence is in demand. ♻️ 35% of buyers prioritise eco-friendly, socially responsible brands—values matter more than ever. We help drinks brands navigate these changes by blending cultural insight, social-first strategies, creative and technology innovation. Whether it’s tapping into the premiumisation trend, creating sustainable connections, or reaching Gen Z on TikTok, we make sure brands stay relevant, resonant, and ready for growth. If you’re thinking about the future of drinks marketing, let’s chat—preferably over a pint (alcoholic or not!). #DrinksIndustry #ConsumerTrends #Innovation #Marketing

Mentorness 🌟 Unlocking Consumer Insights in the Food & Beverage Industry 🌟 GitHub: https://lnkd.in/gVyvCVSV As a data enthusiast, I recently analyzed a comprehensive survey on the Food & Beverage industry, and the insights are eye-opening! 🔍 Key Findings: Consumption Patterns: 34% of consumers enjoy products throughout the day, with mental alertness being a major driver. Brand Loyalty: Reputation, availability, and taste are top factors influencing brand choice. Gender Insights: Males tend to have a more positive brand perception, while females are generally more neutral. City Tier Dynamics: Higher consumption rates in Tier 1 cities, but significant growth potential in Tier 2 cities. Health Consciousness: A growing demand for natural and organic products, especially among those aged 31-45. Marketing Preferences: Younger consumers lean towards online ads, while older demographics prefer TV commercials. 🚀 Opportunities Ahead: Expanding in Tier 2 cities. Focused marketing strategies tailored to different age groups. Introducing health-conscious, innovative products to cater to diverse needs. The data underscores the importance of understanding consumer behavior to drive growth and innovation in the industry. Let's continue to leverage data-driven insights for better decision-making! Mentorness #DataAnalysis #FoodAndBeverage #ConsumerInsights #BrandStrategy #MarketingTrends #HealthAndWellness

Join us on our next webinar on the 7th May where we will do a deep dive on the forecourt channel covering topics such as: 1. Market Context: environmental and socio-economic factors that have impacted consumer behaviour and spending patterns. 2. Forecourt Shopper Demographics: forecourt shoppers represent a distinct demographic profile compared to the average convenience shopper. 3. Consumer Motivations and Preferences: what are the primary drivers for forecourt usage? 4. Service Expectations: what are they, and how are currently met? https://lnkd.in/d9mr_zQD

Consumer grocery habits continue to shift in response to inflation, with shopper demographics evolving to include more multi-ethnic households and younger generations. Explore how this impacts your bakery, along with tips for connecting with Gen Z: https://brnw.ch/21wMYDe

Gen Z consumers favor clean labels featuring easily recognizable ingredients and shorter ingredient lists. They are more likely to be influenced by labels that indicate natural, organic, plant-based, artificial, etc. However, the current high food prices might compel them to reduce their consumption of certain premium foods. Clean label food ingredients don’t necessarily have to be costly. If you are interested in cutting down current natural preservatives (cultured dextrose or cultured wheat flour) expense in baked goods by 40 to 50%, please reach out at [email protected] #cleanlabel #cultureddextrose #bakeryindustry

Unlike previous generations at their youngest ages, Gen Alphas, born between 2010 and 2025, are becoming big decision-makers in the household as their preferences and demands are carrying more weight. Check out our latest blog for our expert insights into trends being driven by Gen Alpha and how brands can create products that will appeal to the preferences of the youngest consumers. https://lnkd.in/eiJwnH-X #blog #foodtrends #flavor #seasonings #spices #foodindustgetry #foodservice #trending #trends #foodservice #foodservicetrends #genalpha #genalphatrends