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Consumer grocery habits continue to shift in response to inflation, with shopper demographics evolving to include more multi-ethnic households and younger generations. Explore how this impacts your bakery, along with tips for connecting with Gen Z: https://brnw.ch/21wMYDe

The functional beverages category is on the verge of a major shift with the rising popularity of energy drinks among consumers across demographics. Euromonitor International anticipates the global functional beverage category to grow at 7% CAGR in the next three years. This growth coincides with the evolving consumer lifestyles and eating habits, coupled with the increasing availability and affordability of incumbents in the energy drinks category. Read Quest to know about the growth and trends in the energy drinks category and more: https://lnkd.in/d3z3mJKK To receive Quest in your inbox, click here: https://bit.ly/3NWuS2Z #QuestForImpact #QuestbyWISETech #InnovationLeadership #ERSLens #energydrinks

Industry experts Maeve Webster and Mike Kostyo from Menu Matters delivered a compelling presentation on the last day of the Research Chefs Association conference, providing a deep dive into the changing landscape of consumer needs, as explored in their 2024 Consumer Needs States report. Amidst global unrest and personal existential crises, Webster shed light on the pervasive ‘perma-funk’ affecting consumers across all demographics, leading to significant changes in daily habits and food consumption patterns. The revelation that nearly 40% of consumers are spending days in bed due to current global stressors underscores the need for the food industry to adapt and innovate with empathy. Consumers need to be taken care of. How can the food industry help do that? Kostyo complemented these findings with data emphasizing the growing consumer demand for authenticity and transparency. Both Kostyo and Webster painted a vivid picture of the contemporary consumer psyche, navigating through uncertainty while seeking products that provide both comfort and confidence. Mike Kostyo Maeve Webster Research Chefs Association #ConsumerBehavior #Innovation #permafunk #bedrotting #trends #RCAconference #IFT

“key take aways: - the top two personalities, frugal and health-motivated, are found in essentially equal proportions globally and represent over half of all consumers. - Mediterranean countries, including Italy and Spain, tend to have more consumers who let health be their primary guide - Other European countries, including Germany, France, and Poland, have more consumers with frugal personalities dominant. - The United States and Australia have disproportionately high numbers of convenience-seeking personalities Read here for more detail + how to personalize your customer value proposition: https://lnkd.in/erQTrRuS “ #foodreformulation = #farmreformulation

Hispanics make up 20% of the U.S. population, a number the U.S. Census Bureau expects to grow 50% by 2060. This diverse and young group of consumers represents more than two dozen countries in the U.S. and more than 25% of them are from Gen Z. They make more than $180 billion in CPG purchases annually – that accounts for 14% of the total market and 16% of total CPG growth. https://lnkd.in/eXV-dKfn

Join us on our next webinar on the 7th May where we will do a deep dive on the forecourt channel covering topics such as: 1. Market Context: environmental and socio-economic factors that have impacted consumer behaviour and spending patterns. 2. Forecourt Shopper Demographics: forecourt shoppers represent a distinct demographic profile compared to the average convenience shopper. 3. Consumer Motivations and Preferences: what are the primary drivers for forecourt usage? 4. Service Expectations: what are they, and how are currently met? https://lnkd.in/d9mr_zQD

Disruptive Macro Trends the Food Industry Can’t Afford to Ignore In today’s competitive food marketplace, businesses are facing unprecedented levels of disruption. Factors such as socioeconomic changes, shifts in demographics, and the rising purchasing power of younger generations are reshaping the land... https://lnkd.in/dq7HmacH #AITECHNOLOGY #LOBLAW_RETAILINNOVATION_GROCERYSHOPPING_CUSTOMEREXPERIENCE_PRIVATELABELPRODUCTS #CONSUMERINSIGHTS #FOODTRENDS #PERSONALIZATION

A #webinar from Circana focused on trends in fresh foods, highlighting value-driven consumer behaviors, strong growth in sales and an increasing influence of multicultural shoppers, showing that fresh departments have significant opportunities to engage this key demographic. https://lnkd.in/ev4N6nF6

Have you ever wondered how grocery shopping habits may change in the next decade? This report from Kroger gives us a glimpse into the future of shopping trends, and insights like these help us make informed decisions about our products at BAKKAVOR USA! The report highlights the following shifts in demographics and consumer behaviors that are reshaping the grocery industry: ➡️ Ethnic Diversity: The U.S. population is becoming more diverse, with Hispanic and Asian communities growing notably. ➡️ Aging Population: By 2034, people over 65 will outnumber children under 18. ➡️ Household Dynamics: Single and multigenerational households are on the rise. ➡️ Wealth Diversification: Gen Z’s income will rise to $33 trillion by 2030 and surpass Millennials by 2031.  At Bakkavor USA, we're committed to staying ahead of evolving food trends, and this data helps us know what to prepare for. We specialize in scratch cooking to scale, offering chef-curated recipes with fresh ingredients that embrace diverse flavors and cuisines. As income inequality grows, we're dedicated to offering high-quality products that provide exceptional value and satisfaction for all consumers. Read the full article on Supermarket News: https://lnkd.in/edAKpqUG #industryinsights #consumerinsights #preparedfoods #foodindustry

Most consumers identify with one of five food personalities, influencing what they buy and how much they spend. What should a company know about its consumers to help facilitate personalisation? There are demographic basics like income, age, and household size—structural factors that heavily influence what and how much gets in the shopping cart on the weekly trip to the grocery store. But people's relationships with food often matter, too. And those relationships can be diverse, from the person who uses food primarily to live a healthy life to the shopper hoping to save as much as possible. This article is based on survey responses collected monthly since September 2022 from 228,000 adults across 12 countries and shows that independent of demographics, personality has predictive power for what people buy and how much they spend.