Liediana Djoli’s Post

In Blueprint’s latest consumer report, we dive into the nuances of “Better for You” and how Gen Z and Millennials in Southeast Asia are driving the "Better for You" product revolution. Read the full post to learn more about how Southeast Asia's consumer landscape is evolving and if you are a consumer brand in Southeast Asia building in these categories, we’d love to chat! Thank you to Cube Asia for working with us on this report! #Consumer #ConsumerInsights #ConsumerTrends #SoutheastAsia #BetterForYou #GenZ #Millennials https://lnkd.in/gK8tESyr

Interesting to see how different industries are evolving and adapting for younger demographics. The beverage industry is certainly one that is seeing changes due to Gen Z’s drinking habits. Thoughts?

I believe that to succeed in the evolving beverage landscape, we need to connect with Gen Z on a deeper level. Their values and habits are reshaping the market. Focusing on what matters most to them will lead to success: authenticity, purpose, and inclusivity in our brands. The latest NielsenIQ report showed some interesting data. Here were some of my takeaways: 🔹 Millions of Gen Z's will hit legal drinking age over the next decade. Planning for these future consumers is crucial. 🔹 Gen Z values brands with clear missions and integrity. They prefer flavor-forward, better-for-you products like low alcohol, no alcohol, and hard kombucha. Hard seltzers are particularly popular, with 34% of Gen Z leaning towards them when purchasing alcohol. 🔹 Gen Z wants their brands to have a strong social purpose and support inclusivity. How can brands prepare for this coming wave of new 21+ consumers? https://lnkd.in/ead3KVc8 #beverages #beverageindustry

Understanding this generation is importsnt for any serious future growth in the bev/alc category.

I think a lot about what's going on in the world of commercial food service and where we are headed. What is changing with the influence of the next generation? This trend report takes a deep dive into everything from what's popular now, to trends on the rise and drills down into each generation's preferences. Did you know that Millennials have a higher preference toward unique individual spices while Gen Z prefers complex spice blends? Or that Gen X was the first generation to show a greater affinity for international flavors? What is your target market?

🍫 Gen Alpha - New Generation, New Snacks 🍫 💲 The youngest generation is more diverse than ever before. Households with Gen Alpha children are 21% more likely to be Asian and 48% more likely to be Hispanic, and this diversity extends to purchasing decisions. 🍬 Compared to all Gen Alpha households, first-generation households with Gen Alpha children are purchasing more international snack and candy brands that are European, Japanese, and Mexican / Latin, such as Ferrero Nutella, Meiji Hello Panda, Barcel USA Takis, and GLICO Pocky. Health & beauty brands such as Shiseido Co., Pico, and Salonpas also overindex with first-generation Gen Alpha households. View the report: https://bit.ly/4d3qWr4 #Numerator #consumerbehavior #consumerinsights #consumersurvey #genalpha #GenerationAlpha #generations

Don’t Ignore Short-Lived Fads In a survey, 67% of consumers, especially Gen Z and Millennials (74%), said they want to see more fads at restaurants and in retail. While trends or fads found on TikTok may come and go quickly, that doesn’t mean consumers don’t want to experience them. These micro trends can earn your operation an extra burst of attention when you leverage them, even if it’s just for a short time.* #foodfads #foodtrends #consumertrends #foodservice #microtrends #foodservice #newproducts #innovation #innovations Source: *Datassential

Wine DTC Shipment Value and Volume is decreasing. We already know why. The question is, how do you buck the trend? The why is the easy part: boomers aging out, millennials and Gen Z's attention is fractured and they aren't adopting wine like their parents. So how do we avoid the trend? Secure the next generation of drinkers. I'll adjust my previous emphasis: Millennials and Gen Z *are* adopting wine, just not like their *parents*. In order to attract younger generations of drinkers we need to update our marketing to match. The brand that worked in the early 2000's is just not going to hit in the same way today. And we can't keep pretending we can skip the critical step of actively marketing to people, thinking that somehow we are so special that people will seek us out, Spirits, Beer, Weed, no-alcohol messaging is all paying to be in front of younger drinkers right now, and they are delivering interesting, exciting, and emotionally resonant brands for them to fall in love with. It's time to put on our branding/marketing pants and get out there! Image from: https://lnkd.in/gC9rhGvp

While it's exciting to see headlines like this one, the media's insistence that Gen Z is driving all non-alcoholic growth is missing a much broader picture. Don't get us wrong, a continuing stream of NA-friendly media articles can only help to further mainstream a culture of moderation (or abstention) from alcohol. And that's a positive thing. But ask any non-alcoholic bottle shop or retailer that sells NA beverages, and they'll tell you it's a much broader swath of consumers that includes Millennials, Generation X, and Boomers driving their business, who in most cases all have greater disposable income than their younger counterparts at this stage. This is not to undermine Gen Z's influence -- they are the next generation to wield significant purchasing power, and their drinking habits have already influenced a major shift in how Big Alcohol thinks of the future. Kudos to them for that. But make no mistake, this is a shift in culture that goes far beyond just one up-and-coming generation. #nonalcoholicdrinks #beverageindustry

Bridging the Generational Gap: Did you know? 18% of Boomers feel food brands are too focused on the younger crowd, while 16% wish for more products catering to their age group at the grocery store! Dive deeper into this fascinating intersection of past and present in the latest issue of The Independent. Get exclusive access via email or our member portal! #Boomers #FoodForThought #TheIndependent #Datassential