Ajinomoto Foods North America, Foodservice’s Post

𝗛𝗼𝘄 𝗼𝗳𝘁𝗲𝗻 𝗱𝗼 𝘆𝗼𝘂 𝗿𝗲𝗹𝘆 𝗼𝗻 𝗳𝗼𝗼𝗱 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝘆 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗳𝗼𝗿 𝗴𝗿𝗼𝗰𝗲𝗿𝗶𝗲𝘀? Our 2024 Taiwan Online Fresh Grocery Shopping Behavior report reveals an intriguing trend: Taiwanese consumers are turning to delivery platforms for fresh groceries 3-4 times a month on average! 🛒 This shift raises important questions for businesses: 🔸 𝗪𝗵𝗼 𝗮𝗿𝗲 𝘁𝗵𝗲 𝘀𝗵𝗼𝗽𝗽𝗲𝗿𝘀? What sets the demographics of delivery platform users apart from those using physical store delivery services? 🔸 𝗪𝗵𝗮𝘁 𝗱𝗿𝗶𝘃𝗲𝘀 𝘁𝗵𝗲 𝗰𝗵𝗼𝗶𝗰𝗲? Why do consumers prefer one channel over another, and what are the top items they’re buying? 🔸 𝗛𝗼𝘄 𝗱𝗼 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 𝘀𝘁𝗮𝗰𝗸 𝘂𝗽? Explore the brand awareness, penetration rates, and satisfaction levels across platforms and delivery channels. 🔸 𝗪𝗵𝗮𝘁 𝗸𝗲𝗲𝗽𝘀 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 𝗰𝗼𝗺𝗶𝗻𝗴 𝗯𝗮𝗰𝗸? Uncover the secrets to high satisfaction and frequent usage. The way consumers shop for groceries is evolving. Are you prepared to adapt and thrive in this dynamic market? 🚀 Dive deeper into these insights to fine-tune your strategy. Contact us for the full report 👉 https://lnkd.in/dext6zfd #ConsumerInsights #BusinessStrategy #FoodDelivery #Growth2025 #TheFullView

Let’s get personal - what is your food personality? Mine is definitely health-motivated! Our research among 228,000 adults across 12 countries shows that independent of demographics, personality has predictive power for what people buy and how much they spend Overall 5 key food personality types exist: the food enthusiast, convenience-seeking, frugal, health-motivated, and eco-conscious. Much like the concluding insight from the movie The Breakfast Club, each one of us can inhabit many of these different personalities from time to time. However, we found that most people surveyed (95%) recognize that they have a primary personality when it comes to food My key takeaways: - The top two personalities, frugal and health-motivated, are found in essentially equal proportions globally and represent over half of all consumers. - Mediterranean countries, including Italy and Spain, tend to have more consumers who let health be their primary guide - Other European countries, including Germany, France, and Poland, have more consumers with frugal personalities dominant. - The United States and Australia have disproportionately high numbers of convenience-seeking personalities Read here for more detail + how to personalize your customer value proposition: https://lnkd.in/erQTrRuS Thanks to coauthors Justin Cook Adgild Hop, Evan Sheehan and Siddharth Mishra and special thanks to Marcello Gasdia and Stephen Rogers

Millennials and Gen Z have created a distinct shift in how consumers engage with food and hospitality. The market is seeing gaps and opportunities, and we are here to shine a light on these trends. To know more, please reach out to [email protected] today. #NovusInsights #FoodTrends #MillennialConsumer #GenZCulture #HospitalityIndustry #FoodInnovation #ConsumerInsights

Mentorness 🌟 Unlocking Consumer Insights in the Food & Beverage Industry 🌟 GitHub: https://lnkd.in/gVyvCVSV As a data enthusiast, I recently analyzed a comprehensive survey on the Food & Beverage industry, and the insights are eye-opening! 🔍 Key Findings: Consumption Patterns: 34% of consumers enjoy products throughout the day, with mental alertness being a major driver. Brand Loyalty: Reputation, availability, and taste are top factors influencing brand choice. Gender Insights: Males tend to have a more positive brand perception, while females are generally more neutral. City Tier Dynamics: Higher consumption rates in Tier 1 cities, but significant growth potential in Tier 2 cities. Health Consciousness: A growing demand for natural and organic products, especially among those aged 31-45. Marketing Preferences: Younger consumers lean towards online ads, while older demographics prefer TV commercials. 🚀 Opportunities Ahead: Expanding in Tier 2 cities. Focused marketing strategies tailored to different age groups. Introducing health-conscious, innovative products to cater to diverse needs. The data underscores the importance of understanding consumer behavior to drive growth and innovation in the industry. Let's continue to leverage data-driven insights for better decision-making! Mentorness #DataAnalysis #FoodAndBeverage #ConsumerInsights #BrandStrategy #MarketingTrends #HealthAndWellness

“key take aways: - the top two personalities, frugal and health-motivated, are found in essentially equal proportions globally and represent over half of all consumers. - Mediterranean countries, including Italy and Spain, tend to have more consumers who let health be their primary guide - Other European countries, including Germany, France, and Poland, have more consumers with frugal personalities dominant. - The United States and Australia have disproportionately high numbers of convenience-seeking personalities Read here for more detail + how to personalize your customer value proposition: https://lnkd.in/erQTrRuS “ #foodreformulation = #farmreformulation

Unlock Opportunities in the Food Industry with K-Means Clustering and Innovative Concept Testing In the ever-evolving food and restaurant industries, understanding diverse consumer needs is paramount. Our latest case study reveals how K-Means Clustering and innovative concept testing can transform raw data into actionable insights. By analyzing dining behaviors and demographics, K-Means Clustering helped us identify four distinct customer segments, each with unique preferences and spending habits. Additionally, our "Meaningfully Unique" concept testing evaluated new food products' potential, ensuring only the most innovative and appealing ideas make it to market. 🌟 Why It Matters - Tailored Strategies: Customize marketing, menu offerings, and services to meet specific customer needs. - Enhanced Satisfaction: Improve customer experience and loyalty by addressing unique preferences. - Revenue Growth: Drive sales with targeted promotions and loyalty programs. - Innovative Products: Invest in food concepts with the highest market potential based on consumer trends and expectations. Ready to elevate your business with data-driven insights? Discover how K-Means Clustering and innovative concept testing can help you navigate the complexities of modern consumer behavior and unlock new opportunities for growth. Bart Borkosky Erik Larsen Frances Jones Claudia Olson Al Hutfles Pat Cirillo #DataScience #FoodIndustry #CustomerInsights #KMeansClustering #MarketResearch #BusinessGrowth #ProductInnovation

A #webinar from Circana focused on trends in fresh foods, highlighting value-driven consumer behaviors, strong growth in sales and an increasing influence of multicultural shoppers, showing that fresh departments have significant opportunities to engage this key demographic. https://lnkd.in/ev4N6nF6

A wine and beverage company needed to refine its marketing to resonate with Millennials and Gen Z, who prioritize originality, individuality, and discovery of new experiences. Heart+Mind focused the research on the behavioral pathway to wine choice, and how needs, foundational wine beliefs, and influences play a role in the customer journey. Check out the case study here: https://hubs.la/Q02y-QC60 #customerjourney #millennials #GenZ

Most consumers identify with one of five food personalities, influencing what they buy and how much they spend. What should a company know about its consumers to help facilitate personalisation? There are demographic basics like income, age, and household size—structural factors that heavily influence what and how much gets in the shopping cart on the weekly trip to the grocery store. But people's relationships with food often matter, too. And those relationships can be diverse, from the person who uses food primarily to live a healthy life to the shopper hoping to save as much as possible. This article is based on survey responses collected monthly since September 2022 from 228,000 adults across 12 countries and shows that independent of demographics, personality has predictive power for what people buy and how much they spend.

In an enlightening session at Groceryshop 2024, Sherry Frey, VP of Product Insights, NIQ shared key insights from our latest data on "The State of the U.S. Grocery Shopper" to a packed room of attendees. ⏺ While consumers continue to feel challenged by financial pressures, we’re seeing trips and volume come back into the store in the latest 13 weeks, with some of the strongest growth coming from the perimeter of the store. ⏺ “Better For " products that are better for health, better for society and better for the planet is again outpacing the growth in conventional food and beverage. Consistent growth over time has now allowed these products to represent nearly 10% of volume across Food and Beverage. ⏺ In the next five years, we’ll see critical shifts in the population spending. Two populations that are key to watch as they shift through their life stages are millennials and Baby Boomers. Want to learn more? Read our Mid-Year Consumer Outlook: Guide to 2025 report here: https://lnkd.in/epdge64X #Groceryshop2024 #Consumerbehavior #shopperinsights #NIQ