N/ATION Beer Media’s Post

I believe that to succeed in the evolving beverage landscape, we need to connect with Gen Z on a deeper level. Their values and habits are reshaping the market. Focusing on what matters most to them will lead to success: authenticity, purpose, and inclusivity in our brands. The latest NielsenIQ report showed some interesting data. Here were some of my takeaways: 🔹 Millions of Gen Z's will hit legal drinking age over the next decade. Planning for these future consumers is crucial. 🔹 Gen Z values brands with clear missions and integrity. They prefer flavor-forward, better-for-you products like low alcohol, no alcohol, and hard kombucha. Hard seltzers are particularly popular, with 34% of Gen Z leaning towards them when purchasing alcohol. 🔹 Gen Z wants their brands to have a strong social purpose and support inclusivity. How can brands prepare for this coming wave of new 21+ consumers? https://lnkd.in/ead3KVc8 #beverages #beverageindustry

Interesting to see how different industries are evolving and adapting for younger demographics. The beverage industry is certainly one that is seeing changes due to Gen Z’s drinking habits. Thoughts?

Understanding this generation is importsnt for any serious future growth in the bev/alc category.

"Younger consumers say saving money and improving physical health are the top reasons they switch to a sober lifestyle. More than one-third (36%) of Gen Z say they're going alcohol-free for their mental health." In light of a myriad of motivations prompting individuals to reduce or forgo alcohol consumption, the younger generations are increasingly embracing sobriety and enthusiastically endorsing non-alcoholic alternatives. What was formerly regarded as a niche trend has now evolved into a formidable movement, with industry giants such as Anheuser-Busch, The HEINEKEN Company and Diageo not only introducing their own zero-proof offerings but also strategically acquiring non-alcoholic brands to augment their diverse portfolios. Indeed, the prevailing trajectory seems to unequivocally direct the flow towards the non-alcoholic domain! Cheers to a spirited journey sans booze! https://lnkd.in/g6FT2SJc

In Blueprint’s latest consumer report, we dive into the nuances of “Better for You” and how Gen Z and Millennials in Southeast Asia are driving the "Better for You" product revolution. Read the full post to learn more about how Southeast Asia's consumer landscape is evolving and if you are a consumer brand in Southeast Asia building in these categories, we’d love to chat! Thank you to Cube Asia for working with us on this report! #Consumer #ConsumerInsights #ConsumerTrends #SoutheastAsia #BetterForYou #GenZ #Millennials https://lnkd.in/gK8tESyr

As many of us grow conscious of what we consume, let's explore deeper into what "Better for You" truly means! Read Blueprint's latest consumer report and explore why this trend is thriving in Southeast Asia. If you're building a consumer or tech product, I'd love to connect and learn more! Thank you to Cube Asia for working with us on this report! #Consumer #ConsumerInsights #Trends #SoutheastAsia #BetterForYou

How is mental strain affecting food purchases? https://lnkd.in/g_XY_YUV #keyaccountmanagement #fmcg #salesandretail #fmcgindustry #consumergoodsindustry #consumergoods #fmcgnews #retailtrends #innovation #retailinnovation #digitalcampaign #digitalbusinesstransformation

While premiumization in the #drinksindustry has been slowing over the past 12+ months, a counter-trend has been emerging: Super-Premium and above spirits are still seeing strong growth, driven by younger, adventurous consumers—particularly Millennials and women. This fits into the 'drink better but less often' trend that we have been seeing in a post-covid environment. These consumers are embracing spirits in new ways, enjoying them in social settings, often at home. Brands looking to stay relevant with the consumer and to capture this market must focus on creating holistic experiences that go beyond just great product quality, emphasizing social connection, relevant language, and unique experiences. All of this coupled with slowing demand and higher supply means that it is going to be a very interesting 12-18 months ahead for brands as they navigate a multitude of industry shifts. #PremiumSpirits #MillennialConsumers #brandstrategy

Why should we be paying so much attention to Gen Z? Well, the fact that their global purchasing power is over $450 billion is a pretty compelling reason. Gen Z-ers are between the ages of 12-27, which means they're starting to make and spend their own money. Paying attention to where their dollars go might help those of us in the food and beverage space make educated decisions about the products or menu items we offer. Unlike the rest of us, who were excited about being old enough to start buying booze, these young consumers are energized by health and wellness. They were born into a world where Fitbits and Apple Watches have given us a litany of information and they have begun to develop healthy habits at an earlier age (and good for them, frankly!). That's not to say they don't have a sweet tooth though. They may not indulge in alcohol but they like to treat themselves with sweet snacks. What this means for companies trying to attract this age group is that they need to have offerings that are health-forward, plant-based, functional. Marketing should be colorful, splashy, and shareable via social media. And small portion sizes at a lower price point will go a long way with this generation. My suggestion? Fruited beverages! #genz #foodandbeveragetrends #healthtrends #menutrends #gofruit

☕ Gen Z want to make specialty coffee fun and accessible, and brands need to listen. Apart from having a higher spending power, data from a recent National Coffee Data Trends report shows that 46% of Gen Z respondents reported drinking coffee in the past day. As they enter the same age range where millennials drove the specialty coffee boom, the industry is taking note of their distinct preferences and behaviors. #GenZ #Coffeetrends #coffee #cafe #Data #Coffeeboom https://lnkd.in/ea6qtMgi