FMCG.news’ Post

🌟 This is one of the many reasons why ALL food and beverage brands need a nutrition and wellness strategy🌟 ++++ Gen Z might just be the most influential consumer group yet. With a global purchasing power of $450 billion, their preferences are reshaping the food and beverage industry. And what are their preferences? Health and Wellness Gen Z has grown up with a wealth of nutrition and fitness information right at their fingertips, shaping their preferences towards healthier living. Food and beverage brands have a massive opportunity to cater to this wellness-savvy generation. With Gen Z leaning away from alcohol and towards healthier eating habits, products that promote good health, such as high-protein foods, functional foods, and plant-based options, are in prime demand. This article explores how brands can leverage these trends to connect with Gen Z consumers by offering products that support their well-being and meet their standards for authenticity and sustainability. #NutritionStrategy #BusinessStrategy #WellnessStrategy #FoodAndBeverage #GenZ #HealthAndWellness #CPG #QSR #FastCasual

"The report 'Snack Consumption among Different Generations', prepared by Kantar, providing a "clear" view of how consumer preferences are evolving and how the industry can adapt to meet these demands. Thus, Generation Z (15-29 years) prioritizes health and well-being in their choices;  millennials (30-44 years) seek a balance between flavor and health;  boomers and silent generation (60-75 and 75+ years) value familiarity and nostalgia in their snack choices." Come and meet us at SIAL Paris from the 19th - 23rd October to hear how our 100% Fruit snacks with no added sugar, preservatives, flavouring or colour meet the needs of the current markets and markets of the future. #bobsnail #sialparis #healthyeating #snacks #fruitsnacks

What a great way to kick off IDDBA! Did you miss the session about the 6 big perimeter trends? We have you covered. Here are some key takeaways from a panel of experts and a survey of 1,500+ shoppers.   TREND 1: FOOD INFLUENCES BODY, MIND & SPIRIT People are more health-focused, but they don’t mind the occasional treat. 66% of respondents said they have “some focus” or “a lot of focus” on making healthy decisions, BUT 90% said they occasionally enjoy some treats and 93% say physical and emotional well-being are interwoven. Make an emotional connection! TREND 2: FOOD INFLUENCES SOURCING, SUSTAINABILITY & SALARY Shoppers want to know the impact of their food choices. 91% want to know how, where, when and by whom the food is produced. In fact, 29% said they stopped buying from at least one brand in the past year because of sustainability-related concerns. TREND 3: FOOD INFLUENCES TECHNOLOGY OF TODAY AND TOMORROW People are much more likely to buy online for dairy (94%) than bakery (61%), deli meat/cheese (39%) and deli prepared (34%). TREND 4: FOOD INFLUENCES THE YOUNG, YOUNGISH & YOUNG AT HEART Each generation has distinct habits. Younger shoppers get meal inspiration from social media, while Baby Boomers are more likely to get meal ideas from friends and family and meals they routinely have. Gen Z is also much more likely to try new items and buy more global-centric foods. TREND 5: FOOD INFLUENCES COMMUNITY, CONVENIENCE & CASH FLOW People are more cost-focused, but they can be persuaded into spending a little extra. With inflation in mind, 92% are concerned about the price of groceries and 73% are focused on buying just what they need, BUT 94% said they can be convinced to splurge a little bit. The top answers for those splurges? A special occasion (49%) like graduation or Valentine’s Day, and making a health-focused decision (48%). Find reasons to promote special occasions! Also, get big wins by becoming a deli known for something – 70% said they would go to a store they don’t normally go to for a specific deli item and 63% said they would drive further for that item. TREND 6: FOOD INFLUENCE CULTURE, CUISINE & CULINARY EXPLOSIONS People want the staples, but they also want to experiment with new flavor profiles. 85% said they occasionally or frequently buy new items, which is especially true for Gen Zers who want what they see on social media. Find ways to merchandise the traditional items, but add inspiration with new, exciting flavors. Special thanks to the panel of experts: Jewel Hunt, Group VP of Fresh, Albertson’s Josh Bickford, President, Clyde’s Donuts Jody Barrick, SVP Fresh, UNEI David Stearle, VP Sales US Dairy, Land o Lakes #IDDBA2024 #Merchandising #FoodRetailTrends #GroceryStoreTrends #Deli #Dairy #Bakery

As consumer attitudes shift towards value for money, premium FMCG brands face new challenges in APAC. Generation X and Baby Boomers are prioritizing affordability in health, hygiene, and household products. Brands must adapt by focusing on clear pricing strategies and offering affordable options to meet these evolving expectations. #APACConsumers #HouseholdProducts

The different ways people across generations shop for food will dictate changes in how brands maintain relevance and drive growth, per 84.51˚. - More here 🔽 https://ow.ly/GfY850SrHF8 #foodindustry #foodmanufacturing #foodandbeverage

Most #consumers identify with one of five food personalities, influencing what they buy and how much they spend. For example, 'convenience' plays a stronger role in countries like Australia, the Netherlands, UK and the USA. Check out the grocery shopping with personality. #FutureOfConsumer #CPG

The OTC market is undergoing a significant shift towards #naturalremedies, particularly among younger generations. 🌱 Millennials and Gen Z are leading this charge, with a strong preference for #naturalproducts like herbs and a willingness to explore new options. 🔎 Idea💡for brands to leverage data like this to inform their innovation strategies and develop products that align with these evolving consumer preferences. #SPINS #CPG

60% of Canadians describe themselves as either ‘Extremely or ‘Very Loyal’ to their preferred oral health and hygiene Brands according to the latest webSaver Market Research survey on ‘Oral Health and Hygiene’. Find out more: https://lnkd.in/er6Zep8e Additionally, 79% are ‘Always or Frequently Seeking’ ways to save money on these brands. And although loyal under normal conditions they are open to try new brands if they can find a #Coupon or #Cashback Offer available (82% ‘Very Likely or Likely’). As owners and operators of webSaver.ca, the leading #OnlineCoupons and #CashbackOffers website in Canada, our membership comprises one of the largest, most active grocery shopper communities in Canada. Does your #CPGBrand need to better understand the attitudes and preferences of Canadian grocery consumers? By Location, Age, Gender, Language and dozens of additional consumption categories? Speak with the grocery promotion experts at webSaver and put our leading Canadian Grocery data set to work for your #Brand. https://lnkd.in/gwsRUZbF #CPG #couponstrategy #groceryresearch #oralhealth #canadiangrocery #marketresearch #dentalhealth #grocerypanel #Couponcampaigns #grocerysurvey #canadiancoupons #grocerycashback #brandresearch

Here's a closer look at what’s bubbling up in 2024! 🍹 🔲 Ingredients in the Spotlight: As consumers increasingly prioritize transparency, highlighting star ingredients is key. A notable rise in vitamin and fiber claims indicates that brands can win over consumers by showcasing health-boosting components. 🔲 Prioritizing Prevention: Today’s consumers are proactive about health! Products targeting prevention of common concerns—like weight management benefits—are gaining traction across demographics, particularly among younger generations eager to embrace healthy aging. 🔲 Indulging in Health: The trend of merging indulgence with health is on the rise. With over half of consumers willing to trade off indulgent flavors for healthier options, brands are creatively reformulating beverages to satisfy cravings while enhancing health benefits. 🔲 Limited Time Offers & Collaborations: The creativity is unmatched! Limited-edition drinks are capturing interest, with a remarkable 17% increase in the past five years. Collaborations, such as K-Pop themed drinks, are pushing the envelope to create unique and memorable consumer experiences. 👀 What’s Next? Brands are encouraged to experiment with limited-edition releases and special collaborations, tapping into the scarcity effect that captivates consumers. Additionally, aligning product offerings with health trends will be essential for staying ahead in this dynamic market. #BeverageTrends #HealthInFocus #Innovation #ConsumerInsights #MarketTrends #Collaboration #Hydration #FoodandBeverageIndustry

Consumer Preferences Shift Towards Premium Products as Economic Pressures Ease #premiumproducts #changingconsumerbehavior #highenditems #grocerytrends #AldiUK #retailstrategies #consumerpreferences #costoflivingcrisis #premiumownlabel #economicpressures #shoppingtrends #marketshifts #retailsectorflexibility #tradingup #futureofretail #easingeconomicpressures