Emra Nation’s Post

Did you know your shopping habits could reveal more than you think? In The Power of Habit by Charles Duhigg, there's a fascinating story about how companies, like Target, use data to predict life events—sometimes before you even realize it yourself. Target’s data team discovered they could predict when women were pregnant based on subtle changes in their purchasing behavior, such as buying unscented lotion, supplements, or other specific products. One story tells of a teenage girl who started receiving baby product coupons in the mail before her father even knew she was expecting. It’s a powerful reminder of how much companies know about our habits—and how those habits influence the marketing we see.

5 key stats on consumer spending! 📊💸 Just because consumers are concerned with cost doesn’t mean they aren’t 💰spending. Today’s path to purchase is less linear, influenced by deal-seeking, social media, and payment options. Here are five key stats on how 💸consumer buying behavior is shifting. 1. High-income consumers still want a deal 2. Young consumers aren’t afraid to spend 3. Social media-influenced Gen Alphas are influencing their parents 4. Videos help move consumers down the purchasing funnel 5. Cashless payments spur spontaneous spending #ConsumerSpendingStats #EconomicTrends https://lnkd.in/gq_pAnii

A quick morning read for my CPG and retail connections to get you thinking! 5 key stats on consumer spending💵: 1. High-income consumers still want a deal 2. Young consumers aren’t afraid to spend 3. Social media-influenced Gen Alphas are influencing their parents 4. Videos help move consumers down the purchasing funnel 5. Cashless payments spur spontaneous spending

As Gen Z enters the job market and expands their buying power, it's crucial for CMOs to adapt to their unique consumer behaviors. Understanding these trends is key to developing successful marketing strategies. Explore essential insights on engaging with this generation here: https://okt.to/HrXSGQ

Does Gen Z run on Dunkin’? I’ve always been fascinated by Gen Z’s spending habits, so starting today, I’m going to start regularly sprinkling some of the trends we’re seeing that show their changing taste preferences into your feed (puns very much intended). 🍩 In honor of National Donut Day, we looked at a random sample from Claimers across the country to solve a debate amongst the team: which is better: Dunkin' or Krispy Kreme? The internal debate inside Claim is still raging but the data from our users was clear. A few takeaways: 1. Dunkin’ remains on top and its lead is growing. Today, Dunkin’ outpaces Krispy Kreme by nearly 5x in market cap and more than 7x by revenue according to the latest numbers from both chains. 2. And though Dunkin’ also far outpaces Krispy Kreme in overall visits due to its coffee, the Original Glazed Doughnut maker has held its own in terms of Gen Z spend most quarters over the last two years. 3. Is that changing? Krispy Kreme is getting savvier with its marketing with its COO telling analysts last year that 18-to 34-year-olds represent 40% of their U.S. consumer base, up from 33% in 2022 thanks to ideas like their hot Strawberry Glazed Doughnut partnership with Hailey Bieber & Rhode. 4. Despite the collabs, Claimers seem to be making things clear with Q2 results flowing in: Gen Z, like the rest of America, still runs on Dunkin’. Follow me for more on Gen Z’s spending habits. P.S. Claim is social shopping platform that helps Gen Z discover and try their new favorite brands with friends. If you’re a marketer interested in learning how Claim can help grow your brand among college students across the country, please reach out.

This post educates on the importance of balancing the marketing mix between traditional and digital channels to effectively reach diverse consumer segments. By integrating strategies, marketers can ensure they engage with consumers across various platforms. #Marketing #DigitalMarketing #ConsumerEngagement

We certainly can’t rely on yester-year methodology! As a (mass 😅) female consumer I can speak to personally or have observed these behaviors within my network, so it’s great to see McKinsey sharing some consolidated stats that solidify perspectives and hopefully drive competitive and compelling business decisions.

Brand #loyalty is fading, with more people choosing #private labels. Consumers are #price-sensitive but still care about #sustainability and #wellness. Younger #shoppers and retirees are key markets, and businesses are using #socialcommerce and targeted #marketing to adapt to these #trends. https://lnkd.in/d2Tbq-my

Set to become the largest generation with over 2 billion members by 2025, Gen Alpha will soon outnumber all other living generations, reshaping global consumer dynamics for decades. How is your business preparing for this new wave of consumers?  #GenAlpha #FutureOfMarketing #ConsumerTrends #DigitalNatives #BrandStrategy #MarketingInnovation #EmergingMarkets

𝐏𝐬𝐲𝐜𝐡𝐨𝐥𝐨𝐠𝐲 𝐁𝐞𝐡𝐢𝐧𝐝 𝐘𝐨𝐮𝐫 𝐒𝐩𝐞𝐧𝐝𝐢𝐧𝐠 𝐇𝐚𝐛𝐢𝐭𝐬 Let’s be honest - how often do we really need things that we buy? According to research, 73% of respondents say that the majority of their purchases are made on impulse. In light of this, I have outlined some common triggers behind impulsive buying: - 𝐄𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐫𝐞𝐥𝐞𝐚𝐬𝐞. Remember that unpleasant state of being, when you tried to ease your emotions by impulsively buying something, like a random dress you didn’t need or even truly like. It was a quick attempt to stimulate dopamine and avoid the emotion, rather than process it. - 𝐄𝐠𝐨 𝐛𝐨𝐨𝐬𝐭𝐢𝐧𝐠. Did you upgrade to the latest iPhone because you genuinely needed its new features, or was it to show yourself (and others) that you could afford it? - 𝐔𝐧𝐜𝐨𝐧𝐬𝐜𝐢𝐨𝐮𝐬 𝐩𝐮𝐫𝐜𝐡𝐚𝐬𝐞𝐬. Have you ever come home from shopping and realized you have no idea where you'll wear that suit? You walked into the store, tried it on, and bought it almost as if you were on autopilot. - 𝐒𝐨𝐜𝐢𝐚𝐥 𝐩𝐫𝐞𝐬𝐬𝐮𝐫𝐞. As social beings, we often feel the need to fit in with our group to gain acceptance. A 2019 survey found that about 35% of Americans spend more than they can afford just to impress their friends, especially the millennial generation. 𝐅𝐮𝐧 𝐟𝐚𝐜𝐭: Around 50% of impulsive purchases are clothing - just like the examples here :) In my view, these types of impulsive purchases are deeply connected to conscious awareness and self-confidence. On the whole, impulsive spending benefits everyone except your well-being and wallet - it might be the reason you haven’t built a financial cushion or achieved other financial goals. Let’s strive to stay mindful in our daily lives and make conscious purchases. In my next article, I will share practical strategies to help you break free from these unhealthy habits. #ConsciousConsumption #SpendingHabits #FinancialLiteracy #Millennials #FinancialCushion #Mindful