Smarty Pantz Marketing’s Post

Understanding this generation is importsnt for any serious future growth in the bev/alc category.

I believe that to succeed in the evolving beverage landscape, we need to connect with Gen Z on a deeper level. Their values and habits are reshaping the market. Focusing on what matters most to them will lead to success: authenticity, purpose, and inclusivity in our brands. The latest NielsenIQ report showed some interesting data. Here were some of my takeaways: 🔹 Millions of Gen Z's will hit legal drinking age over the next decade. Planning for these future consumers is crucial. 🔹 Gen Z values brands with clear missions and integrity. They prefer flavor-forward, better-for-you products like low alcohol, no alcohol, and hard kombucha. Hard seltzers are particularly popular, with 34% of Gen Z leaning towards them when purchasing alcohol. 🔹 Gen Z wants their brands to have a strong social purpose and support inclusivity. How can brands prepare for this coming wave of new 21+ consumers? https://lnkd.in/ead3KVc8 #beverages #beverageindustry

In Blueprint’s latest consumer report, we dive into the nuances of “Better for You” and how Gen Z and Millennials in Southeast Asia are driving the "Better for You" product revolution. Read the full post to learn more about how Southeast Asia's consumer landscape is evolving and if you are a consumer brand in Southeast Asia building in these categories, we’d love to chat! Thank you to Cube Asia for working with us on this report! #Consumer #ConsumerInsights #ConsumerTrends #SoutheastAsia #BetterForYou #GenZ #Millennials https://lnkd.in/gK8tESyr

As many of us grow conscious of what we consume, let's explore deeper into what "Better for You" truly means! Read Blueprint's latest consumer report and explore why this trend is thriving in Southeast Asia. If you're building a consumer or tech product, I'd love to connect and learn more! Thank you to Cube Asia for working with us on this report! #Consumer #ConsumerInsights #Trends #SoutheastAsia #BetterForYou

While it's exciting to see headlines like this one, the media's insistence that Gen Z is driving all non-alcoholic growth is missing a much broader picture. Don't get us wrong, a continuing stream of NA-friendly media articles can only help to further mainstream a culture of moderation (or abstention) from alcohol. And that's a positive thing. But ask any non-alcoholic bottle shop or retailer that sells NA beverages, and they'll tell you it's a much broader swath of consumers that includes Millennials, Generation X, and Boomers driving their business, who in most cases all have greater disposable income than their younger counterparts at this stage. This is not to undermine Gen Z's influence -- they are the next generation to wield significant purchasing power, and their drinking habits have already influenced a major shift in how Big Alcohol thinks of the future. Kudos to them for that. But make no mistake, this is a shift in culture that goes far beyond just one up-and-coming generation. #nonalcoholicdrinks #beverageindustry

Curious about how to tap into the growing influence of Gen Z (21+) in the alcohol industry? Don't miss this report by NielsenIQ that sheds light on Gen Z's evolving social habits and buying behavior. At Gratis Intelligence, we're helping brands navigate these trends and connect with this value-driven generation through targeted sampling campaigns. Learn more on our website about how we can help your brand engage and grow with Gen Z. https://bit.ly/3Ugckye #gratisiq #consumersampling

I think a lot about what's going on in the world of commercial food service and where we are headed. What is changing with the influence of the next generation? This trend report takes a deep dive into everything from what's popular now, to trends on the rise and drills down into each generation's preferences. Did you know that Millennials have a higher preference toward unique individual spices while Gen Z prefers complex spice blends? Or that Gen X was the first generation to show a greater affinity for international flavors? What is your target market?

From Gen Z’s love for online ordering to Millennials’ preference for nutritious options, dive into the fascinating world of generational differences. Let’s decode their habits, values, and how you can adapt!

Maybe you noticed something as your own family gathered this week: Do parents' brand preferences translate to younger generations? Research says they do, and that's across an array of CPG categories. This is a core feature making multigenerational households so powerful. With one in four Americans now living in a multigenerational household, it's a power that brands can't ignore. For actionable insights on how brands can taps into these increasingly influential families, subscribe to Sightlines today at sightlines.news.

🏎️💨 Who’s driving the sober-curious movement? Millennials and Gen Z are at the forefront, but their motivations differ: ➠ 𝘔𝘪𝘭𝘭𝘦𝘯𝘯𝘪𝘢𝘭𝘴: 50% are choosing mindful alternatives to unwind without the drawbacks—ideal for family time or a night in. ➠ 𝘎𝘦𝘯 𝘡: Prioritizing authenticity and social values, they’re opting for drinks that fit their mindful, socially conscious lifestyles. From health to values, generational shifts are reshaping the future of drinking culture. 🔗 Discover the consumer insights fueling this trend in our blog: https://hubs.la/Q02W_yBh0 #LowAlcohol #AlcoholIndustry #BeverageIndustry #ConsumerInsights #SoberCurious #BrightfieldGroup