From Gen Z’s love for online ordering to Millennials’ preference for nutritious options, dive into the fascinating world of generational differences. Let’s decode their habits, values, and how you can adapt!
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Interesting to see how different industries are evolving and adapting for younger demographics. The beverage industry is certainly one that is seeing changes due to Gen Z’s drinking habits. Thoughts?
Entrepreneur / Brand Builder & Marketer / Impact Investor / Advisor / Board Member (Beverage & CPG)
I believe that to succeed in the evolving beverage landscape, we need to connect with Gen Z on a deeper level. Their values and habits are reshaping the market. Focusing on what matters most to them will lead to success: authenticity, purpose, and inclusivity in our brands. The latest NielsenIQ report showed some interesting data. Here were some of my takeaways: 🔹 Millions of Gen Z's will hit legal drinking age over the next decade. Planning for these future consumers is crucial. 🔹 Gen Z values brands with clear missions and integrity. They prefer flavor-forward, better-for-you products like low alcohol, no alcohol, and hard kombucha. Hard seltzers are particularly popular, with 34% of Gen Z leaning towards them when purchasing alcohol. 🔹 Gen Z wants their brands to have a strong social purpose and support inclusivity. How can brands prepare for this coming wave of new 21+ consumers? https://lnkd.in/ead3KVc8 #beverages #beverageindustry
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Partner at Wine Affairs - creating and building wine brands while also importing and distributing wine
Understanding this generation is importsnt for any serious future growth in the bev/alc category.
Entrepreneur / Brand Builder & Marketer / Impact Investor / Advisor / Board Member (Beverage & CPG)
I believe that to succeed in the evolving beverage landscape, we need to connect with Gen Z on a deeper level. Their values and habits are reshaping the market. Focusing on what matters most to them will lead to success: authenticity, purpose, and inclusivity in our brands. The latest NielsenIQ report showed some interesting data. Here were some of my takeaways: 🔹 Millions of Gen Z's will hit legal drinking age over the next decade. Planning for these future consumers is crucial. 🔹 Gen Z values brands with clear missions and integrity. They prefer flavor-forward, better-for-you products like low alcohol, no alcohol, and hard kombucha. Hard seltzers are particularly popular, with 34% of Gen Z leaning towards them when purchasing alcohol. 🔹 Gen Z wants their brands to have a strong social purpose and support inclusivity. How can brands prepare for this coming wave of new 21+ consumers? https://lnkd.in/ead3KVc8 #beverages #beverageindustry
Gen Z alcohol trends
https://nielseniq.com
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Entrepreneur / Brand Builder & Marketer / Impact Investor / Advisor / Board Member (Beverage & CPG)
I believe that to succeed in the evolving beverage landscape, we need to connect with Gen Z on a deeper level. Their values and habits are reshaping the market. Focusing on what matters most to them will lead to success: authenticity, purpose, and inclusivity in our brands. The latest NielsenIQ report showed some interesting data. Here were some of my takeaways: 🔹 Millions of Gen Z's will hit legal drinking age over the next decade. Planning for these future consumers is crucial. 🔹 Gen Z values brands with clear missions and integrity. They prefer flavor-forward, better-for-you products like low alcohol, no alcohol, and hard kombucha. Hard seltzers are particularly popular, with 34% of Gen Z leaning towards them when purchasing alcohol. 🔹 Gen Z wants their brands to have a strong social purpose and support inclusivity. How can brands prepare for this coming wave of new 21+ consumers? https://lnkd.in/ead3KVc8 #beverages #beverageindustry
Gen Z alcohol trends
https://nielseniq.com
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Aspiring Health Care Professional | Placement Chair of BBA-HM in IKC | YUVA Co-Chair of IKC | Vice-President of Inspiria Health Club | Member of NSS
"Excited to share that I've successfully completed a deep dive into consumer behavior! Through this course, I've gained valuable insights into understanding consumer preferences, motivations, and decision-making processes. Looking forward to applying these learnings in real-world scenarios. #ConsumerBehavior #ContinuousLearning"
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What drives your decisions in the produce aisle? From sensory triggers to strategic displays, consumer psychology plays a powerful role in how we shop for fruits and veggies. 🍎🥦 In this The Packer Q&A, Dr. Michael Barbera unpacks the fascinating psychology behind shopper behavior and reveals how retailers influence what ends up in your cart. #ConsumerPsychology #ProduceTrends #MarketingInsights #FreshProduce https://lnkd.in/gAhB7jDU
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🌟 Stand Out This Holiday Season! 🌟 As the holidays draw near, the marketplace gets busier and brands are in fierce competition. Consumers are flooded with choices—so how can your message cut through all that noise? 🎯 In our latest newsletter 🗞️, we delve into consumer psychology and the strategies to help you connect, inspire loyalty, and make your brand unforgettable this season. It's all about standing out, not blending in. ✨ Dive in and make your brand truly resonate in the holiday rush! #HolidayMarketing #ConsumerPsychology #BrandStrategy #CustomerEngagement #MarketingTips #BrandLoyalty #StandOut https://lnkd.in/e46uGR3B
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"In today's fast-paced world, instant gratification has evolved from a trend to a dominant force driving consumer behavior. From the rush of quick deliveries to the thrill of limited-time offers, brands are expertly leveraging our desire for immediacy. By understanding the psychological triggers behind these hooks, businesses can better connect with consumers and shape purchasing decisions. Explore how the culture of convenience is transforming modern consumerism and influencing how we shop." #BrandStrategy #ConsumerPsychology #InstantGratification
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A marketer’s mandate is to compel the most excessive consumer behavior possible. Our global study on cultural phenoms identifies the 6 levers to spark the most impactful, durable engagement, transforming consumers into enthusiasts. Over the next few weeks, we'll be breaking down those levers so stay tuned! Want to get a sneak peak? DM to find out what they are. #marketingagency #innovation #culturalphenoms #consumerbehavior
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Hispanic consumers are shaking up assumptions about how political polarization affects shopping habits. Turns out, it's not politics driving their purchases – they care more about value, quality, and convenience. Curious how brands can stay relevant in such a charged climate? We’ve got the insights. Check out the blog for more: https://lnkd.in/ganaSDMi
Exploring the Impact of Political Polarization on Hispanic Consumers — Lab42 Research Insights
lab42.com
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In Blueprint’s latest consumer report, we dive into the nuances of “Better for You” and how Gen Z and Millennials in Southeast Asia are driving the "Better for You" product revolution. Read the full post to learn more about how Southeast Asia's consumer landscape is evolving and if you are a consumer brand in Southeast Asia building in these categories, we’d love to chat! Thank you to Cube Asia for working with us on this report! #Consumer #ConsumerInsights #ConsumerTrends #SoutheastAsia #BetterForYou #GenZ #Millennials https://lnkd.in/gK8tESyr
Better For You: Young Urban Consumers are Trading Up
blueprint.vc
