ELEVATE Insights

Business decision-makers are today searching for ways to get ‘real’ and ‘actionable’ insights while leveraging technology to do this in the most efficient way. Big data and AI are changing many aspects of marketing and market research but when it comes to first-hand ‘consumer’ feedback ‘specific to your initiatives or brand’, there is still a big gap.   Companies that excel in distilling insights toward a strategy are often not technology-enabled. Technology leaders are interested in offering SAAS products and these are rarely ready to use without expert human intervention.    Specifically, when it comes to deep human insights and qualitative research areas, this gap is the widest.   No longer!! No need to compromise!!!   At ELEVATE Insights | Marketing Research and Consulting our proprietary ‘HUMAN’ framework is now fuelled by a technology backend that assists us and enables us to scale deep qualitative insights in multiple ways. Get in touch with us today to see how we may solve your business problems via deep HUMAN insights scaled with our AI backend.     #AI #QualitativeMarketresearch #Human #Insights #strategy

Euromonitor’s 2025 Global Consumer Trends reveal the shifts shaping tomorrow’s market—from health-conscious lifestyles to eco-savvy choices and AI-driven experiences. Stay ahead by aligning your strategies with what truly matters to your consumers. Consumer behavior isn't just about trends; it's about unlocking the why behind every decision. By decoding the motivations, needs, and priorities of your audience, you gain the power to innovate, adapt, and lead. Reach out to us ELEVATE Insights to explore how these insights can drive impactful strategies! #ConsumerBehaviour #GlobalTrends

Consumers are fascinatingly complex, often balancing between conflicting desires and priorities. Mintel's 2025 Global Food & Drink Trends delve into these contradictions, revealing the dualities that shape our choices. Whether it’s the tug-of-war between health and indulgence— like pairing a wholesome salad with fries and dessert— or the interplay of tradition and innovation, these trends highlight the ever-evolving consumer landscape. Curious how your brand can leverage these insights to stay ahead of the curve and resonate with today's consumers? Reach out to us at https://lnkd.in/dj3RMY3i to explore strategies for embracing these trends and thriving in the future! View full report here: https://shorturl.at/CYbDO #FoodTrends2025 #ConsumerBehavior

As we roll into 2025, consumer behavior is evolving at an unprecedented pace. From heightened demands for authenticity and personalized experiences to a growing focus on value amidst inflation, understanding these shifts is key to staying ahead. According to Dayna Winter in her latest Shopify post, the future consumer is tech-savvy, socially-conscious, and ready for seamless, integrated experiences. At ELEVATE Insights, we help brands decode these shifts with actionable insights that drive strategic growth. Reach out to us to unlock the power of consumer understanding and prepare for 2025. #ConsumerInsights #BrandStrategy Read the full article here: https://lnkd.in/dM6fCCs

Behavioral science calls this “irrational,” driven by biases like loss aversion (avoiding losses feels better than gaining something equal) or anchoring (our first impression influences decisions). In this case, the tempting imagery of the indulgent brand might make me choose short-term pleasure over long-term health. Sounds irrational, right? But is all consumer behavior really “irrational”? Read more on our website: https://lnkd.in/gMdGA-Qy

**How to Analyze Competitor Pricing Strategies Effectively** Pricing is more than just setting numbers it's about understanding the market, your competitors, and your unique value. This guide walks you through the essentials of competitor pricing analysis, from identifying rivals to leveraging insights for a winning strategy. Stay competitive, profitable, and relevant in a constantly evolving marketplace! #CompetitorPricing #PricingStrategy #SWOTAnalysis #BusinessGrowth

"In today's fast-paced world, instant gratification has evolved from a trend to a dominant force driving consumer behavior. From the rush of quick deliveries to the thrill of limited-time offers, brands are expertly leveraging our desire for immediacy. By understanding the psychological triggers behind these hooks, businesses can better connect with consumers and shape purchasing decisions. Explore how the culture of convenience is transforming modern consumerism and influencing how we shop." #BrandStrategy #ConsumerPsychology #InstantGratification

In 2024, brands are moving beyond mega-influencers to work with niche and micro-influencers who bring authenticity and trust. By focusing on smaller, highly engaged audiences, brands can create deeper, more meaningful connections that drive real impact. #InfluencerMarketing #SocialMediaStrategy  

Building a successful startup is all about understanding your users and creating experiences that keep them returning. The HEART Framework is a powerful tool that helps track key user experience metrics to guide your growth journey. By focusing on Happiness, Engagement, Adoption, Retention, and Task Success, you can ensure that your product meets user needs and drives long-term success, check out the post for each stage of the HEART Framework and how brands are using that show how it can boost your startup’s growth #StartupGrowth #UserExperience