Greenbook

Struggling to get your message heard in a crowded market? It might be time to rethink how you're targeting your audience. In today's world, personalization is key—and that’s where market segmentation steps in! Not all customers are the same, so why treat them that way? By segmenting your audience into distinct groups, you can tailor your approach and achieve deeper connections. Level up your strategy today! → https://hubs.ly/Q02ZHz5N0 Stephan Basson, Factworks #Segmentation #Chatbots

How is scenario testing shaping the future of food & beverage? In this episode of The Greenbook Podcast, Kerry’s David Deeley and Brian Short join Karen Lynch to reveal how foresight and collaboration help tackle market shifts, climate change, and drive innovation. Discover how Kerry’s FutureLens Framework is transforming the industry by anticipating challenges and sparking new ideas. Ready to future-proof your strategy? Tune in now! → https://hubs.ly/Q02ZHt4T0

Unlock Your Full Potential with WIRe's Mentorship Program! 🌟 The WIRe Mentorship Program is your chance to connect with top executives and entrepreneurs who can guide you on your career journey. With a commitment to a 12-month mentorship, you’ll gain valuable insights into leadership, career growth, and work-life balance. The program is available in cities like Atlanta, Boston, Chicago, London, New York, San Francisco, and Sydney, with remote options too! Applications are now open through December 1st, but spots are competitive. Don’t miss out – apply today and take the next step toward becoming a future leader! → https://hubs.ly/Q02ZdyPP0

Post-COVID, patients are losing patience with long wait times—1 in 5 are considering switching providers! Time is now the new currency in healthcare, and offering alternative solutions like virtual visits can make all the difference. Want to learn how to meet this demand and keep your patients loyal? Take a look! → https://hubs.ly/Q02Zdt2C0

Sentiment analysis is more than just “thumbs up” or “thumbs down.” It uncovers the whats and whys behind customer emotions, helping you predict behaviors and improve strategies. Join us on Friday, December 6th for our FREE Tech Showcase to see how advanced sentiment analysis delivers actionable insights faster and more accurately than traditional methods. 🌟 Why attend: 1️⃣ Go Beyond Likes: Understand emotions and key drivers. 2️⃣ Scalable & Consistent: Analyze large volumes of data accurately. 3️⃣ Actionable Insights: Optimize products and messaging strategies. Don't miss out—register now! 📊 → https://hubs.ly/Q02ZdtdH0

The countdown to IIEX Asia Pacific 2025 is on—and you won’t want to miss it! Get ready to be part of the most dynamic event in the Asia Pacific insights community, where tech innovators, brand strategists, and forward-thinking professionals come together to shape the future of market research, analytics, and insights. 🔑 Why attend? Two days packed with cutting-edge concepts, game-changing discussions, and live demos on the latest industry trends. You’ll explore topics like: 🔹 Automating research for smarter insights 🔹 The role of aging and technology in today’s world 🔹 How gaming is redefining digital communities 🔹 Converting insights into actionable strategies Last year, we reached full capacity with speakers from top brands like PepsiCo, Meta, GQ Apparel, and more. This year, we’re going bigger and bolder! → https://hubs.ly/Q02ZdyZ40

Sealing the Deal: 5 Steps to the Perfect Brand-Content Match 🔑 In today’s competitive B2B world, strong brand identity is crucial. It’s not just about short-term leads; your content should amplify and align with your brand to set you apart. By balancing brand-building with direct marketing, you strengthen your market position and ensure long-term success. Ready to make your brand unforgettable? → https://hubs.ly/Q02ZdtcH0 Lucy Davison, Keen as Mustard Marketing #BrandImage #B2B #Marketing

🌟 Invest in Your Future & Save BIG at IIEX Europe 2025! 🌟 Are you ready to level up your market research game? Secure your early bird tickets for IIEX Europe and get exclusive savings before prices go up! 📈 What’s in it for you? • Cutting-edge sessions on AI, insights tech, and innovation. • Meet the best minds in the industry and grow your network. • Learn how to stay ahead of market research trends. Don’t wait—early bird spots are going fast! Lock in your savings now 👉 https://hubs.ly/Q02Zdq-L0

In this powerful episode of The Greenbook Podcast, Karen Lynch sits down with WIRe’s Michelle Andre and Jessica Sage to uncover how WIRe is transforming women’s careers in market research and driving real change in the industry. If you’re ready to take your career to the next level and help create a more inclusive, empowering research community, this episode is for you! 🎧 Don’t miss out—listen now and get inspired! → https://hubs.ly/Q02Zds3V0

Ready to Level Up? Apply for the Women In Research (WIRe) Mentorship Program! 🚀 WIRe's 12-month mentorship program offers the chance to connect with senior leaders, build life-long relationships, and accelerate your career. Whether you're in Atlanta, Boston, Chicago, London, New York, San Francisco, Sydney, or prefer a remote option, mentorship is just a step away. Learn from top executives and entrepreneurs, gain insights on career growth, work-life balance, and leadership, all while navigating a competitive and transformative program. Applications are open now through December 1st, so put your best foot forward and apply today! → https://hubs.ly/Q02Zdt8Y0