Gratis Intelligence’s Post

Move over, Gen Z! It’s time to get to know Gen Alpha—the youngest trendsetters who are already shaping consumer trends from their cribs.👶🍼 From influencing what their Millennial parents buy to setting new brand standards, discover how to establish relationships and engage the next generation of consumers with our latest Inspira Insight. #GenAlpha #MarketingTrends https://lnkd.in/eqsX6Cza

This is a significant change in consumer behaviour. That being said, if you are a brand aiming to target this demographic, you've got to show genuine support for social issues that matter to them. When you have successfully aligned with the values and concerns of Gen Z, brands can build a deep and loyal connection. #3amideas #whatthefact #socialcause #consumerbehaviour #genz #support

Want to connect with the next generation of consumers? Decoding Gen Z requires a deep understanding of their values, preferences, and behaviors. Learn effective strategies to engage this influential demographic and stay ahead in the market! #GenZMarketing #ConsumerInsights #MarketingStrategy #NextGenConsumers #KloutMarketing #GenZ

The disruptive waves in the world, together with the Gen-Z perceived reality, are changing the direction of the future consumer behavior. Please read this article and get insights of how behaviours impact companies' way of orchestrating not only their profile, but also their genuine call to actions.

Our insights on #Hispanic consumers includes three-year trended data that explores key areas of our consumer fundamentals research: identity, cultural context, and Group Traits. Discover key concepts designed to help your brand connect with Hispanic consumers: https://lnkd.in/ev82rAvk #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact

Sharing my thoughts on how consumer behavior is changing with Gen Z in Forbes.  Drawing from my own experience as a Gen Z entrepreneur with a business targeting my own demographic, I am giving my take on how to understand Gen Z consumer behavior.  My message is clear: understanding Gen Z is crucial for businesses to succeed in the future. However, they defy easy categorization, posing a big challenge with their distinct behaviors and preferences. To overcome this and capture their attention and loyalty, you need to understand their world and speak their language. Link to article in comments.

Our very own Christoffer W. Bouet in Forbes, talking about the shifting consumer behavior with Gen-Zs! Call us biased, but we think it's a great read!🙌 "With the defining cultural weight they hold, underestimating Gen-Zs can have serious repercussions for a business. While the effects may not be immediate, failing to recognize the impact of emerging consumer trends has historically proven detrimental for companies." Read the article here: https://lnkd.in/d_8kpGwc

Gen Z is redefining the On Premise experience! 2 in 5 Gen Z consumers favor high-energy social occasions, nearly double the British average, and more than a third of these consumers visit the On Premise weekly. As one of the most lucrative and engaged cohorts visiting the On Premise, understanding the modern consumer, their need states, drivers of choice, and behaviours will help inform and shape the new formula for success in 2025 and beyond. 👉 Discover how to engage this key demographic effectively in our latest blog: https://lnkd.in/gVuRJ-yX

We know that consumer behavior is highly dynamic, which is why brands must proactively respond to the current trends. 70% of consumers worldwide claim to feel optimistic that the year 2024 will be better for them than the previous one. Here, I share with you some of the trends that will help forge authentic connections with your audience this year. ⏩ ⏩ ⏩ #digitalmarketing #consumer #brandstrategy

Gen Z is America's largest generation, making up 32% of the global population. Our latest blog reveals how Colossus SSP's tailored approach decodes Gen Z's influence on marketing and B2B. As a Black-owned and woman-led SSP, we share values with Gen Z, such as inclusion, which uniquely positions us to craft diverse, data-driven strategies to reach and engage this key demographic authentically and effectively. Read or listen to the full blog post here: https://hubs.ly/Q02GY2gj0. #GenZ #Marketing #DigitalStrategy #supplysideplatform