Our very own Christoffer W. Bouet in Forbes, talking about the shifting consumer behavior with Gen-Zs! Call us biased, but we think it's a great read!🙌 "With the defining cultural weight they hold, underestimating Gen-Zs can have serious repercussions for a business. While the effects may not be immediate, failing to recognize the impact of emerging consumer trends has historically proven detrimental for companies." Read the article here: https://lnkd.in/d_8kpGwc
Sharing my thoughts on how consumer behavior is changing with Gen Z in Forbes. Drawing from my own experience as a Gen Z entrepreneur with a business targeting my own demographic, I am giving my take on how to understand Gen Z consumer behavior. My message is clear: understanding Gen Z is crucial for businesses to succeed in the future. However, they defy easy categorization, posing a big challenge with their distinct behaviors and preferences. To overcome this and capture their attention and loyalty, you need to understand their world and speak their language. Link to article in comments.
