CGA by NIQ’s Post

In addition to finding the right solutions, most younger prospects seek out education and inspiration, which is where the social media element can come into play. Millennials and Gen Z have come to expect targeted experiences, such as customized products, tailored messaging, or personalized recommendations. Dealers can now use data to consider preferences and behaviors—and offer customized solutions that best fit the buyer’s preferences. Read "How to Connect with the New Bread of Purchasing Decision Makers" featured in our June issue via the link below: https://lnkd.in/eJHecmv7

Did you know people over 55 make up 40% of the nation’s spending but are featured in less than 10% of ads? And when they are featured, the images we see don’t truly reflect the actual lives of people in this demographic.   In our latest thought leadership report, we explore Ageism in Media and reexamine what we think we know about Americans over 55.   Read the full report here: https://lnkd.in/ggyaeTde

Gen Z is a demographic to pay attention to. As digital natives, they have their own preferences and habits that are worth understanding. So, how do you market to Gen Z consumers effectively? https://lnkd.in/g8bqtFfF

Move over, Gen Z! It’s time to get to know Gen Alpha—the youngest trendsetters who are already shaping consumer trends from their cribs.👶🍼 From influencing what their Millennial parents buy to setting new brand standards, discover how to establish relationships and engage the next generation of consumers with our latest Inspira Insight. #GenAlpha #MarketingTrends https://lnkd.in/eqsX6Cza

Brands both big and small can capture and win Gen Z consumers. The endeavor doesn’t necessarily require the biggest budget or a massive transformation, but strategic changes and experimentation to address GenZers unique needs. Explore the characteristics that defines this demographic in our recent report: https://on.bcg.com/3Wigfwe

🌟 Move Over Gen Z – Gen Alpha is Here! 🌟 Generation Alpha, born after 2010, is already influencing the world around them and shaping the future of consumer behaviour. They are tech-savvy, hyper-connected, and on track to become the largest generation in history! 🌐📱 Are you keeping up with this rising demographic? If not, now's the time to dive in. Our latest blog covers everything you need to know about conducting meaningful research with Gen Alpha, from understanding their digital-first nature to tips on how to engage with them effectively. Check it out here: https://lnkd.in/eAAfkDpB

Curious about how to tap into the growing influence of Gen Z (21+) in the alcohol industry? Don't miss this report by NielsenIQ that sheds light on Gen Z's evolving social habits and buying behavior. At Gratis Intelligence, we're helping brands navigate these trends and connect with this value-driven generation through targeted sampling campaigns. Learn more on our website about how we can help your brand engage and grow with Gen Z. https://bit.ly/3Ugckye #gratisiq #consumersampling

🧠 𝐃𝐨 𝐘𝐨𝐮 𝐑𝐞𝐚𝐥𝐥𝐲 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐭𝐡𝐞 𝟓𝟎+ 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫? Many brands think they do—but common misconceptions often get in the way. Older adults aren’t just a single homogenous group—they’re diverse, tech-savvy, and responsible for more than 𝟓𝟎% 𝐨𝐟 𝐔.𝐒. 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐬𝐩𝐞𝐧𝐝𝐢𝐧𝐠. Yet, they remain underrepresented and misunderstood. At 𝑀𝑜𝑟𝑛𝑖𝑛𝑔 𝐿𝑖𝑔ℎ𝑡 𝑆𝑡𝑟𝑎𝑡𝑒𝑔𝑦, we dive deep into the behaviors, motivations, and needs of the 50+ market to help our clients 𝐝𝐫𝐢𝐯𝐞 𝐢𝐧𝐜𝐫𝐞𝐦𝐞𝐧𝐭𝐚𝐥 𝐠𝐫𝐨𝐰𝐭𝐡. Through a combination of 𝐪𝐮𝐚𝐥𝐢𝐭𝐚𝐭𝐢𝐯𝐞 𝐚𝐧𝐝 𝐪𝐮𝐚𝐧𝐭𝐢𝐭𝐚𝐭𝐢𝐯𝐞 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡, we generate insights that help brands build empathy and align their strategies with this powerful demographic. The future is old. Are you ready? 💡 Discover how to 𝐬𝐭𝐚𝐫𝐭 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐟𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞. Contact us today to learn how our 𝐅𝐮𝐭𝐮𝐫𝐞𝟓𝟎 𝐆𝐫𝐨𝐰𝐭𝐡 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 can help your brand better understand and engage with older adults. #thefutureisold #consumerinsights #mrx #consumerresearch #marketingresearch #marketingstrategy #50plus #olderadults #agingpopulation #cpg #tech #retail #beauty #travel

🛍️Uncover the hidden motivations behind every purchase. Our focus on consumer psychology to guide our forward-looking database boils down to two core metrics: Interest & Action. 👉Interest Do they WANT you? Understand how consumers see your brand, their interest in engaging with it, and how they are motivated to interact. 👉Action Will they BUY you? Understand how consumers are compelled to act on their interest and how they choose between competitors. #ConsumerBehavior #InterestAndAction #MarketResearch

𝐀𝐫𝐞 𝐲𝐨𝐮 𝐨𝐯𝐞𝐫𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐭𝐡𝐞 𝟓𝟎+ 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫? It’s a common mistake to view older adults as a monolith, but in reality, they’re a dynamic, diverse, and powerful consumer base. At Morning Light Strategy, we dive deep into understanding this diverse audience through research that helps brands align with the values and needs of people aged 50+. I’m proud of the work we’re doing to break down stereotypes and misconceptions, helping brands truly connect with this market. If your 2025 plans don’t include the 50+ demographic, now’s the time to rethink your strategy. See below for a few ways we can help. #thefutureisold #consumerinsights #mrx #marketingresearch #marketingstrategy #2025planning #advertising #cpg #tech #retail #beauty #travel #olderadults #agingpopulation #silvermarketing